In this episode, Caz and Toby pick up right where Episode 6 left off, after diving into collaborations and partnerships, they shift the spotlight to the heartbeat behind every strong personal brand: your story. They unpack what “brand narrative” actually means (hint: it’s not your job title or that overly polished bio you wrote at 1am). Instead, it’s the thread that ties your beliefs, values, experiences, and personality together into something people can genuinely connect with.

From there, they wade straight into the good stuff: the messy middle. The detours, pivots, lessons learned, awkward moments, and human bits we’re so often tempted to hide. Caz shares why these imperfect parts are usually the exact thing that builds trust, while Toby breaks down how to share strategically without tipping into oversharing. They explore why “I’m a coach/designer/photographer” is the least interesting thing about you, and how zooming out to your mission and moments makes your story infinitely more magnetic.

And, in classic Brand You fashion, they hand you permission to start telling your story right now, messy, in progress, and beautifully human, because it doesn’t need to be dramatic or complete to be powerful.

Follow the podcast on Instagram, where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.