In this episode, Caz and Toby tackle the all-too-common excuse: “I don’t have time to build a personal brand.” Spoiler alert: you do — you just need a simple, intentional framework. They introduce their easy, repeatable personal brand power hour, built around three 20-minute blocks: Connect, Converse, and Create. It’s not about becoming a content monk; it’s about redirecting the time you already spend scrolling into something that actually moves your brand forward.

They dig into the first two blocks — connecting with new people and engaging in genuine conversations — and explain why these steps matter more than most people realise. The “20 minutes to new eyeballs” rule helps listeners grow their audience on purpose, instead of posting into the same tiny bubble. Then they break down how authentic, café-style engagement (not cringe, not spammy, not robotic) gets you seen faster than even the most perfectly crafted post.

To wrap it all together, they show how the final 20 minutes can effortlessly turn daily interactions into tomorrow’s content without the pressure of perfection. One thought, one takeaway, one call-to-action — boom, done. They close the episode with the mindset shift that changes everything: create before you consume. Because if you’ve got time to scroll, you’ve got time to build a brand that people remember.

Follow the podcast on Instagram, where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.