This week, we’re asking a big question: is your personal brand future-proof? In a world that’s constantly shifting, new platforms, changing algorithms, AI everything, we’re exploring how to build a brand that stays relevant, resilient, and rooted in who you are (not just what you do). Spoiler: future-proofing isn’t about chasing trends, it’s about creating something that can evolve with you over time.

We get into the danger of over-identifying with a niche, job title, or platform, and what can happen when the thing your brand is built on suddenly shifts or disappears. Whether it’s creators burning out, industries evolving, or AI changing the game, we’re talking about how to build a personal brand that has depth, flexibility, and staying power. Values-led branding, strong storytelling, and a clear sense of purpose? That’s what keeps you grounded when things get uncertain.

You’ll also hear our take on pivoting without losing trust, evolving your offers without abandoning your audience, and staying curious in a way that keeps your brand alive and human. If you’ve ever felt boxed in by your brand, or unsure how to grow it without breaking it, this one’s for you. Think of it as a roadmap for showing up now and building something that lasts.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode, we’re diving into the power of collaborations and partnerships, and how they can seriously expand your brand’s reach. We’re talking about why building your personal brand doesn’t have to be a solo mission, and how the right collab can help you grow your audience, boost credibility, and spark creative energy you just don’t get on your own.

We unpack the many shapes a partnership can take, from simple Instagram Lives and podcast guest swaps, to styled shoots, affiliate referrals, and co-created offers. You don’t need a massive following or fancy budget to collaborate well, just clear communication, aligned values, and a mutual goal. We also get real about red flags to look out for, and a few honest lessons from our own collaboration on this podcast.

If you’re ready to stop doing everything yourself and start building with others, this one’s for you. Whether you’re dreaming of a content collab or finally reaching out to someone you admire, this episode will help you do it with confidence and clarity. Action step? Make a list of 3 people you’d love to collaborate with, and don’t be afraid to start the conversation.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

Let’s be honest, building a personal brand isn’t all wins and polished posts. In this episode, we’re pulling back the curtain on the emotional rollercoaster that comes with showing up online. From shaky starts to moments of feeling totally on fire (and then…not), we talk about how confidence isn’t a fixed state, and why that’s completely okay. If you’ve ever felt like you need to “feel confident” before you show up, we’re here to gently challenge that.

We also dig into criticism, because it will come, whether it’s from strangers online or the people closest to you. We’re sharing our own experiences with unhelpful feedback, awkward messages, and the well-meaning-but-wounding comments from friends and family. More importantly, we talk about how to separate the helpful from the harmful, and how to keep your voice steady even when your confidence wobbles.

From the vulnerability of being visible to the dreaded “personal brand hangover” (you know the one, when you want to delete everything and go live in a cave), we’re naming the hard parts so you know you’re not alone. And we’re ending with the stuff that helps: remembering your “why,” finding those small wins, and showing up again, not because you feel 100% ready, but because your message matters. This one’s for anyone riding the ups and downs of building something real.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.