Ep. 10 Gender and LinkedIn: The Impact on Branding and Visibility
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Ep. 10 Gender and LinkedIn: The Impact on Branding and Visibility
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In this episode of Brand Bank Build, hosts Terra and Karen explore the significant role gender plays in branding and visibility, particularly on LinkedIn.
They discuss a recent experiment where women changed their gender to male on LinkedIn and saw a dramatic increase in engagement and impressions.
They share their personal experiences with the experiment, outline the broader implications for authenticity and business growth, and debate whether to remain authentic or take advantage of algorithmic biases.
Their conversation spans various aspects of gender bias, including its impact on investment opportunities for female entrepreneurs and the broader challenges women face in digital spaces.
They conclude by stressing the importance of authenticity and resilience in a system that still shows signs of favoritism towards men.
Connect with Karen on LinkedIn https://www.linkedin.com/in/karenstephen-ca/
Connect with Terra on LinkedIn https://www.linkedin.com/in/terramilo/