(Wylder is now available on iOS + Android.)

In this episode, Josh interviews Tim Soar, founder of Soar Running, exploring the intersection of fashion and performance in running apparel. Tim shares his journey from a failed fashion label to creating a brand that emphasizes both style and functionality.

The conversation delves into the philosophy of product development, the importance of innovation, and the distinction between luxury and ultra-premium products in the running gear market.

In this conversation, the speaker discusses the evolution of sportswear design, emphasizing the importance of tactile experience, emotional connection, and the role of failure in entrepreneurship.

They share personal anecdotes about navigating uncertainty, the serendipitous moments that shaped their brand, and the significance of aesthetics in performance wear.

The discussion also touches on the challenges of scaling creativity and the art of minimalism in design, culminating in a reflection on the journey of building a successful brand.

---- Partners ----

Wylder - Host and find Run Clubs, schedule public and private group runs

Naked Sports Innovations - the worlds best hydration belt

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

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100+ | Articles | High Tones | Open Range Races | Videos

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Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

(Wylder is now available on iOS + Android.)

Pushed through the lens of the Arizona Monster 300 and the problematic PR around it, Wolfie concludes that trail running is supposed to be messy. These events are hard to put on.

We all forget that Cocodona was not perfect in year one.

Actual runners who are paying the fees don't care much about the controversy and good for them. These events are ultimately about the runners and not the peanut gallery anyways.

The success of events should be measured by runner satisfaction.

---- Partners ----

Wylder - Host and find Run Clubs, schedule public and private group runs

Naked Sports Innovations - the worlds best hydration belt

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

----

Borderlands.cc | Instagram

100+ | Articles | High Tones | Open Range Races | Videos

----

Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

(Wylder is now available on iOS + Android.)

Tommy posted recently about not being 'soft' and it started a thoughtful discussion around being 'soft' and the implications on masculinity and toxic masculinity.

Tommy is one of the great running voices in my opinion championing running as a means of help and hope for the whole person, not just their fitness.

Tommy Lewis | ThatsRunnable.com

---- Partners ----

Wylder - Host and find Run Clubs, schedule public and private group runs

Naked Sports Innovations - the worlds best hydration belt

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

----

Borderlands.cc | Instagram

100+ | Articles | High Tones | Open Range Races | Videos

----

Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.