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In this episode, Josh interviews Tim Soar, founder of Soar Running, exploring the intersection of fashion and performance in running apparel. Tim shares his journey from a failed fashion label to creating a brand that emphasizes both style and functionality.

The conversation delves into the philosophy of product development, the importance of innovation, and the distinction between luxury and ultra-premium products in the running gear market.

In this conversation, the speaker discusses the evolution of sportswear design, emphasizing the importance of tactile experience, emotional connection, and the role of failure in entrepreneurship.

They share personal anecdotes about navigating uncertainty, the serendipitous moments that shaped their brand, and the significance of aesthetics in performance wear.

The discussion also touches on the challenges of scaling creativity and the art of minimalism in design, culminating in a reflection on the journey of building a successful brand.

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Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

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100+ | Articles | High Tones | Open Range Races | Videos

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Pushed through the lens of the Arizona Monster 300 and the problematic PR around it, Wolfie concludes that trail running is supposed to be messy. These events are hard to put on.

We all forget that Cocodona was not perfect in year one.

Actual runners who are paying the fees don't care much about the controversy and good for them. These events are ultimately about the runners and not the peanut gallery anyways.

The success of events should be measured by runner satisfaction.

---- Partners ----

Wylder - Host and find Run Clubs, schedule public and private group runs

Naked Sports Innovations - the worlds best hydration belt

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

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100+ | Articles | High Tones | Open Range Races | Videos

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Tommy posted recently about not being 'soft' and it started a thoughtful discussion around being 'soft' and the implications on masculinity and toxic masculinity.

Tommy is one of the great running voices in my opinion championing running as a means of help and hope for the whole person, not just their fitness.

Tommy Lewis | ThatsRunnable.com

---- Partners ----

Wylder - Host and find Run Clubs, schedule public and private group runs

Naked Sports Innovations - the worlds best hydration belt

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

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100+ | Articles | High Tones | Open Range Races | Videos

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In this episode, Josh and Jesse Rich discuss the importance of nutrition for runners, particularly focusing on the week leading up to a race.

They explore strategies for carb loading, the significance of glycogen, and how to optimize race day nutrition. Jesse emphasizes the need to balance fiber intake and carbohydrate consumption to ensure optimal performance without gastrointestinal distress.

In this conversation, Jesse Rich and Josh discuss the critical role of nutrition in athletic performance, particularly in endurance sports. They explore carbohydrate loading, race nutrition strategies, and the importance of post-race recovery meals.

• The week before a race is crucial for nutrition, focusing on carb loading and fiber tapering.
• Glycogen is stored glucose that provides energy during races.
• Refined carbs are encouraged the week before a race to minimize fiber intake.
• A disciplined race nutrition strategy can prevent bonking and improve performance.

---- Partners ----

Wylder - Host and find Run Clubs, schedule public and private group runs

Naked Sports Innovations - the worlds best hydration belt

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

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Ryan Ramsby write 100+ content for Borderlands.cc - shout to SILO and its Crew Drop One bag for sponsoring 100+ content.

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In this episode, Josh Rosenthal and Ryan Ramsby discuss the intricacies of ultra running, focusing on the preparation for events like Cocodona and Tahoe 200.

They explore the importance of gear, the costs associated with ultra running, and the mental challenges faced during long-distance races. Ryan shares his experiences and insights on essential gear, foot care, and the significance of being present during races.

In this conversation, Ryan shares insights on preparing for endurance races, particularly the Tahoe 200. He discusses sleep strategies, gear selection, and the importance of planning and logistics. The conversation also touches on upcoming gear reviews and the critical role of nutrition

• Preparing for ultra races can feel like starting from scratch.
• The cost of ultra running is often underestimated.
• Proper gear is crucial for success in ultra running.
• Foot care is essential to avoid injuries during races.
• Mental presence is key to enduring long races.
• Investing in quality gear can prevent race-day failures.

---- Partners ----

Wylder - Host and find Run Clubs, schedule public and private group runs

Naked Sports Innovations - the worlds best hydration belt

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

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In this episode of Wolfie's World on the Borderlands Podcast, host Brian shares a heartfelt message to the 95 community, emphasizing the importance of unity, dedication, and the shared journey of runners balancing their passion with everyday responsibilities.

He reflects on the collective strength of the 95 lifestyle, encouraging listeners to embrace their roles as inspirations to others, especially their children, and to celebrate their unique journeys without comparison to elite athletes.

• The 95 community is about balancing life and passion.
• Children look up to their parents' dedication.
• The collective 'we' is more powerful than individual achievements.
• The 95 lifestyle fosters a sense of belonging.
• Engagement and support within the community are vital.
• Celebrating small victories is important.
• The 95 is a diverse and inclusive community.

Hosted by Brian (Wolfrunner).

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Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

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• Should we welcome Camille Herron back into the fold?
• There are 14.8 Million trail runners in America and maybe 50,000 who care about elite trail running events in some form or fashion. What do we do with this?
• Down with the trail running gatekeepers.

Cam Hanes' post that we referenced.

Bad Runners Take is a take on trail running current events - sometimes unique, counter, and other times cookie cutter. But we promise we always come to the episode trying to think honestly.

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Salt Lake Foothills Trail Races. Salt Lake City, UT - May 31, 2025

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Gatekeepers can only stop us if we let them. Any one and every one is welcome on public trail to run however they want, in whatever gear they want, as slow as they want. They can walk the whole time and call themselves a trail runner.

Let's bust down the gates and let everyone in.

This is a paired down version of a much longer episode of Redefine the Game with Francisco Fonseca.

---- Partners ----

Wylder - Host and find Run Clubs, schedule public and private group runs

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

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Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.