Can one book really open doors to Cartier, Forbes, and a sold-out ballroom in Egypt? Andy Fieldhouse says yes — and he's got the story to prove it.
In this episode of Book The Business, host Joe Gregory sits down with Andy Fieldhouse, a team relationship coach who's spent 30+ years working with teams across the UK and Middle East. Andy is an ORSC-certified ICF coach whose first book, Getting Teamwork Right, hit #1 on Amazon in 2020 — the same year he launched his coaching business, right into the teeth of COVID.
Andy pulls back the curtain on exactly how he used his book as a business asset from day one: turning it into a feature slot at the Emirates Literature Festival, a TV interview, paid keynotes for brands like Papa John's and a pharmaceutical company in Egypt, and a sales cycle shortcut he calls "weighted touchpoints." He also shares the moment a stranger's phone call — inspired by one of his live exercises — reminded him why he does this work at all.
Whether you're an author, coach, consultant, or founder thinking about writing a book to build your business, this episode is a masterclass in turning a manuscript into momentum.
What You'll Learn:
Why Andy wrote his book as a "manifesto" rather than a how-to manual — and how that decision shaped its impact
How to turn "I wrote a book" into real opportunities: literary festivals, TV spots, and paid keynotes
The "12 touchpoints" rule — and how a book can compress months of trust-building into one phone call
How to get published in outlets like Forbes simply by identifying as an author
Why status and credibility matter even more when you're building authority from scratch
The "Third Entity" exercise Andy uses on stage — and the phone call it inspired
Why Andy sees this work as a calling, not a job — and what that means for staying the course when times are tough
The one thing every new author should film before it's too late
Connect with Andy Fieldhouse:
Website: theteamspace.com
LinkedIn: Search "Andy Fieldhouse"
Book: Getting Teamwork Right — available on Amazon
#BookTheBusiness #AuthorMarketing #TeamCoaching #PersonalBranding #WriteABook
Timestamps:
0:00 Intro – Meet Andy Fieldhouse, Team Relationship Coach
1:06 Why Andy Wrote His Book (and Who It's Really For)
2:30 Inside Andy's Work: Coaching the Team, Not the Individual
4:11 The Clients: From Dulsco to Cartier to a 200,000-Employee Brand
7:04 Manifesto vs. Method: How the Book Fits His Coaching Work
9:47 Life Before the Book — and Surviving COVID as a Brand-New Business
11:59 The Book Strategy: Amazon #1, a Literary Festival & Almost a Prison Talk
14:02 Turning "Author" into Paid Keynotes (Egypt, Papa John's & More)
16:03 The Book as Identity: Reciprocity, LinkedIn & Persona
17:20 "Instant Authority" — Becoming an Expert Overnight
18:14 Standing Out in an Unregulated Coaching Market
20:20 The 12-Touchpoints Rule: How a Book Shortens the Sales Cycle
22:13 Getting Published in Forbes (and Why It's Easier Than You'd Think)
22:48 You Have to Claim the Identity — Being an Author Isn't Enough
23:34 The "Third Entity" Exercise That Changed a Man's Life
25:42 "I Made a Phone Call I Should Have Made 20 Years Ago"
26:21 Why Andy Calls This Work a Calling, Not a Job
28:11 The Iconic Unboxing Photo & the #1 Tip for New Authors
29:18 Where to Find Andy Fieldhouse & Get the Book
29:57 Outro
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