『Book the Business』のカバーアート

Book the Business

Book the Business

著者： Joe Gregory
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Book the Business is the show for entrepreneurs who want to write a book that actually builds their business — not just sits on a shelf.

Writing a book is the fastest way to build authority, credibility, and influence in your industry, and this show is your playbook for doing it on purpose. Being introduced as a published author (not a salesperson) and handing someone a book (not a brochure) turns resistance into interest before you say a word. The role of "trusted expert" almost always goes to the person who wrote the book on it.

Hosted by Joe Gregory, founder of Rethink Press, this podcast is for entrepreneurs, business owners, coaches, and consultants who want to use authorship as a growth strategy — not just a vanity project. Since 2003, Joe has helped publish over 1,200 books that have grown businesses, opened doors, and elevated the authority of the people who wrote them. He's a former graphic designer, copywriter, and marketer, so he brings a business-builder's lens to publishing, not just a writer’s.

Each episode covers how to write a book that positions you as the go-to expert in your field, how to turn that book into a lead-generation engine, how to land media coverage and speaking opportunities off the back of it, and how to avoid the mistakes that keep most business books from ever paying for themselves.

If you've been thinking "I should write a book someday," this is the show that turns someday into a plan.Advantage Media アート マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 文学史・文学批評 経済学
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  • Susan Payton on Selling Through Story

    Susan Payton on Selling Through Story
    2026/10/15
    Susan Payton, author of the international bestseller "The Business of Stories" and host of "The Business of Stories" podcast, joins Joe Gregory to break down how business owners can use storytelling to sell more — without feeling salesy.

    Susan shares the real reason she wrote her book (hint: it wasn't for clout), the framework she uses with clients (personal story → business story → customer story → why → people → value → sweet spot), and why the common marketing advice "don't make it about you" is dead wrong.

    You'll learn:
    - Why hiding yourself from your marketing actually hurts trust
    - The "hero and guide" framework for telling stories that convert
    - How to find the story behind the story (the real message)
    - What happened when Susan got flown business class to speak in Barcelona — all because of her book
    - Her simple 3-step starting point for anyone thinking about writing a business book

    Chapters
    0:00 Intro: Meet Susan Payton
    0:46 Why Susan wrote her book — the real story
    2:07 The exhaustion of one-to-one client work
    4:26 The moment Lucy pushed her to write a book
    6:21 Writing the book for "Marion" — designing for one reader
    8:45 The Venn diagram: personal, business, customer story
    9:44 How the book became a podcast, course, and group program
    10:10 Why "don't talk about yourself" is bad advice
    12:04 The dating analogy: why hiding yourself is "creepy"
    16:00 Story prompts in action — Joe's real results
    18:11 "This is magic" — a client's first LinkedIn story gets her a client in 2 days
    19:16 What makes a story actually useful (not just inspiring)
    20:27 The hero and the guide — the Star Wars framework
    26:26 Susan's full storytelling framework, step by step
    26:33 Step 1: Personal story
    27:14 Step 2: Business story
    27:52 Step 3: Customer story
    28:30 Step 4 & 5: Your two "whys" (personal why vs. bigger why)
    29:33 Step 6: Your people (niching down)
    31:12 Step 7: Your value
    31:49 Step 8: The sweet spot — where it all connects
    33:37 Pinch-me moments from the book
    35:00 From fear of public speaking to being flown to Barcelona
    38:00 Susan's advice for anyone thinking about writing a book
    40:03 Where to find Susan and get the free book
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    42 分
  • Andy Lopata: 6 Books, 25 Years, One Big Lesson About Building Authority

    Andy Lopata: 6 Books, 25 Years, One Big Lesson About Building Authority
    2026/10/08
    Should you write a business book? Most people in the author/speaker world will tell you yes, without hesitation — it's "the thing you have to do" to be seen as credible. Andy
    Lopata disagrees, and in this episode he explains why.Andy Lopata is an internationally recognized expert in professional relationships, with more than 25 years of experience helping organizations unlock the strategic value of connection.

    He's the author of six books, host of the Connected Leadership Podcast, a regular contributor to Psychology Today, and a writer for Harvard Business Review.

    He's worked with organizations including PayPal, Google, Harrods, the BBC, and Said Business School, and has spent his career helping leaders and teams build the relationships that
    drive collaboration, trust, and long-term results.In this conversation, Joe Gregory and Andy dig into the real, unfiltered story behind six books written over 20+ years — what worked, what didn't, and what he'd tell anyone thinking about writing their own:
    • Why a book can hurt your reputation as easily as help it
    • What actually built Andy's authority more than his books did
    • The book that took 3 years and 4 drafts — and still underperformed
    • The book that took 2 weeks and became an award finalist
    • The infamous Amazon #1 bestseller campaign that got beaten by Noel Edmonds
    • Andy's current work on "relational intelligence in the age of AI"
    Timestamps:
    00:00 Cold open
    01:05 Who is Andy Lopata
    01:37 What made Andy write his first book
    07:39 Should everybody write a book?
    11:38 Articles vs. books: which built more authority
    14:15 When is the right time to write a book?
    16:08 The 3-year book that underperformed
    18:06 The 2-week book that became an award finalist
    21:37 The Amazon bestseller stunt (and Noel Edmonds)
    24:48 Relational intelligence in the age of AI
    29:54 The Relationship Matrix framework
    32:25 Where to find Andy

    Connect with Andy: andylopata.com
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    34 分
  • Rosie Nice & The MAGIC Framework: A Coach's Guide to Better Questions

    Rosie Nice & The MAGIC Framework: A Coach's Guide to Better Questions
    2026/10/01
    Rosie Nice has spent 25+ years coaching and training coaches — and in this episode she breaks down why she finally turned her methodology into a book, Magic Happens In The Silence.

    We cover the MAGIC framework (Mirror, Aspirations, Goals, Ideas, Commitments), why silence is one of the hardest skills for a coach to master, how she rebranded her entire business around the book, the "pinch me" moments since publishing (including selling 45 copies in one conversation), and her honest advice for any expert who's hesitant to finally write their own book.

    What You'll Learn
    • Why Rosie finally turned 25+ years of coaching methodology into a book — and what pushed her to "finalize" a version instead of endlessly tweaking it
    • The MAGIC framework (Mirror, Aspirations, Goals, Ideas, Commitments) and how it structures a reflective coaching conversation
    • The four types of silence coaches encounter (reflective, comfortable, awkward, acrimonious) and why not interrupting silence is harder than not interrupting speech
    • How rebranding her business around the book (from "ESB Training" to "Magic Coaching") made her offer more consistent and aligned
    • Why giving the book away has driven more business than selling it — including a concrete case where one conversation led to 45 books sold on the spot and roughly £10,000 in follow-on training work
    • Joe's "GAPS" method (Give, Ask, Propose, See it through/Sell) for using a book as a relationship-building tool rather than a product
    • How becoming a published author changed the way clients and prospects perceived her credibility, and opened doors like hosting a podcast for the Association for Coaching
    • What it took, emotionally, to hit "send" on the manuscript — including the role her daughter played in getting her past perfectionism
    • Rosie's practical advice for any expert who's hesitant to write their own book: know who you're writing for, know why, and test your ideas before committing them to paper
    Chapters
    00:00 Intro — meet Rosie Nice
    01:00 What led Rosie to finally write the book
    04:22 The story behind the title: "Magic Happens In The Silence"
    06:13 The different types of silence in coaching
    08:34 Who Rosie works with — individuals, teams, organizations
    08:50 Renaming the business from "ESB" to "Magic Coaching"
    10:34 Using the book inside training programs (giving it away)
    12:15 "Pinch me" moments since publishing — 45 books sold on the spot
    13:33 Sending the early draft, and the client who became an advocate
    16:29 Does being an author create an edge over other coaches?
    18:09 Joe's "GAPS" method — give, ask, propose, sell/see it through
    19:05 Other ways Rosie has gifted and spread the book (audiobook, discounts)
    20:56 Doors the book opened — hosting a podcast for the Association for Coaching
    22:36 Business owner with a book vs. becoming an author
    23:33 Her daughter Emily's role in getting her to finally hit "send"
    27:19 Owning the "author" identity
    28:22 Rosie's bigger mission beyond the book
    31:00 Advice for experts hesitant to write their own book
    32:26 Where to find Rosie and her programs
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    35 分
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