『Book the Business』のカバーアート

Book the Business

Book the Business

著者： Joe Gregory
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Book the Business is the show for entrepreneurs who want to write a book that actually builds their business — not just sits on a shelf.

Writing a book is the fastest way to build authority, credibility, and influence in your industry, and this show is your playbook for doing it on purpose. Being introduced as a published author (not a salesperson) and handing someone a book (not a brochure) turns resistance into interest before you say a word. The role of "trusted expert" almost always goes to the person who wrote the book on it.

Hosted by Joe Gregory, founder of Rethink Press, this podcast is for entrepreneurs, business owners, coaches, and consultants who want to use authorship as a growth strategy — not just a vanity project. Since 2003, Joe has helped publish over 500 books that have grown businesses, opened doors, and elevated the authority of the people who wrote them. He's a former graphic designer, copywriter, and marketer, so he brings a business-builder's lens to publishing, not just a writer’s.

Each episode covers how to write a book that positions you as the go-to expert in your field, how to turn that book into a lead-generation engine, how to land media coverage and speaking opportunities off the back of it, and how to avoid the mistakes that keep most business books from ever paying for themselves.

If you've been thinking "I should write a book someday," this is the show that turns someday into a plan.
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  • Andy Fieldhouse: Why Every Coach Needs a Book (Real Story, Real Results)

    Andy Fieldhouse: Why Every Coach Needs a Book (Real Story, Real Results)
    2026/08/13
    Can one book really open doors to Cartier, Forbes, and a sold-out ballroom in Egypt? Andy Fieldhouse says yes — and he's got the story to prove it.

    In this episode of Book The Business, host Joe Gregory sits down with Andy Fieldhouse, a team relationship coach who's spent 30+ years working with teams across the UK and Middle East. Andy is an ORSC-certified ICF coach whose first book, Getting Teamwork Right, hit #1 on Amazon in 2020 — the same year he launched his coaching business, right into the teeth of COVID.

    Andy pulls back the curtain on exactly how he used his book as a business asset from day one: turning it into a feature slot at the Emirates Literature Festival, a TV interview, paid keynotes for brands like Papa John's and a pharmaceutical company in Egypt, and a sales cycle shortcut he calls "weighted touchpoints." He also shares the moment a stranger's phone call — inspired by one of his live exercises — reminded him why he does this work at all.

    Whether you're an author, coach, consultant, or founder thinking about writing a book to build your business, this episode is a masterclass in turning a manuscript into momentum.

    What You'll Learn:

    Why Andy wrote his book as a "manifesto" rather than a how-to manual — and how that decision shaped its impact
    How to turn "I wrote a book" into real opportunities: literary festivals, TV spots, and paid keynotes
    The "12 touchpoints" rule — and how a book can compress months of trust-building into one phone call
    How to get published in outlets like Forbes simply by identifying as an author
    Why status and credibility matter even more when you're building authority from scratch
    The "Third Entity" exercise Andy uses on stage — and the phone call it inspired
    Why Andy sees this work as a calling, not a job — and what that means for staying the course when times are tough
    The one thing every new author should film before it's too late

    Connect with Andy Fieldhouse:
    Website: theteamspace.com
    LinkedIn: Search "Andy Fieldhouse"
    Book: Getting Teamwork Right — available on Amazon

    #BookTheBusiness #AuthorMarketing #TeamCoaching #PersonalBranding #WriteABook

    Timestamps:
    0:00 Intro – Meet Andy Fieldhouse, Team Relationship Coach
    1:06 Why Andy Wrote His Book (and Who It's Really For)
    2:30 Inside Andy's Work: Coaching the Team, Not the Individual
    4:11 The Clients: From Dulsco to Cartier to a 200,000-Employee Brand
    7:04 Manifesto vs. Method: How the Book Fits His Coaching Work
    9:47 Life Before the Book — and Surviving COVID as a Brand-New Business
    11:59 The Book Strategy: Amazon #1, a Literary Festival & Almost a Prison Talk
    14:02 Turning "Author" into Paid Keynotes (Egypt, Papa John's & More)
    16:03 The Book as Identity: Reciprocity, LinkedIn & Persona
    17:20 "Instant Authority" — Becoming an Expert Overnight
    18:14 Standing Out in an Unregulated Coaching Market
    20:20 The 12-Touchpoints Rule: How a Book Shortens the Sales Cycle
    22:13 Getting Published in Forbes (and Why It's Easier Than You'd Think)
    22:48 You Have to Claim the Identity — Being an Author Isn't Enough
    23:34 The "Third Entity" Exercise That Changed a Man's Life
    25:42 "I Made a Phone Call I Should Have Made 20 Years Ago"
    26:21 Why Andy Calls This Work a Calling, Not a Job
    28:11 The Iconic Unboxing Photo & the #1 Tip for New Authors
    29:18 Where to Find Andy Fieldhouse & Get the Book
    29:57 Outro
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    30 分
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