Happy eating, everyone!

This week I'm talking about a very common fight I see in the online health and wellness community.

On one side, you have people who say, "It's perfectly normal to work out for vanity." or "Everyone works out too look good. Stop pretending."

On the other side, you have people who almost...look down on...anyone who mentions anything aesthetic about their fitness and nutrition goals.

As with most things, the truth lies in how your brain evolved to keep you alive, bringing nuance to your appearance goals, and leaning on what we know about positive body image to help you love your work. Even if right now you can't stop wanting a flat abs and a big butt.

You don't have to be ashamed or embarrassed about your body goals.

AND

You will be happier and more satisfied if you look deeper into your motivations so you're taking care of yourself in a joyful and empowering way.

I hope you find some relief and some things to think about after this episode.

As always,

1:1 Coaching Inquiries aimee@framenutrition.co

Or check out framenutrition.co

IG: @coachaimeer

If you’ve ever watched the scale jump up and instantly felt your mood drop, even while your rational brain says “it’s just water weight," this episode is for you. We break down why intellectualizing scale fluctuations doesn’t calm the emotional hit, especially when fat loss is your goal and the number feels like a verdict on your effort.

You’ll learn what’s actually happening in your body (and your nervous system) when weight bounces day to day, why “just don’t be upset” backfires, and how to respond in a way that reduces spiraling without pretending you don’t care. I’ll share practical tools for handling scale-triggered anxiety in the moment, separating fat loss progress from daily weigh-ins, and building a scale relationship that supports your goals instead of sabotaging them.

If stepping on the scale keeps bumming you out, even though your rational brain understands the scale isn't everything, you might find relief in 1:1 coaching!

For coaching inquiries: framenutrition.co

I offer 30 min, no obligation free calls to assess if we're a good fit.

Otherwise, learn more about me and Frame Nutrition on IG: @coachaimeer

Happy eating!

Hi friends! Aimee's back, post-laryngitis

Ever notice how food can hijack your attention at parties, dinners, or restaurants—especially when you’re a food-focused person? In this episode, we unpack a simple mindfulness tool called “People vs Food” to help you decide in advance whether a social situation is primarily about connection or a unique food experience. We talk about why food fixation happens, how shame makes change harder, and how to gently redirect your attention back to the people you’re with.

An important reminder: tools only help when they’re used with compassionate motives, not fear or self-judgment.

If you try People Vs Food this week, let us know how it worked!

1:1 Coaching inquries: framenutrition.co

IG: @coachaimeer

Aimee loves to hear from you! aimee@framenutrition.co

Have you ever been mid-workout, feeling strong, energized, proud? Then you glance in the mirror, see someone with the perfect body, and your mood drops instantly? That jealousy-anger-sadness-shame spiral is more common than you think, and it isn’t proof you’re a bad person.

In this episode, Aimee unpacks why body comparison happens (hint: your brain is scanning for resources and safety), why “looking better” doesn’t solve body dissatisfaction, and how to interrupt the cycle with a simple 5-step Body Comparison Playbook.

You’ll learn how to:

• Recognize “competitive social mentality” and upward comparison
• Separate from the inner critic without trying to win beauty standards
• Repair your relationship with your body using compassion (not forced positivity)
• Replace comparison with community

Try the playbook this week and notice what changes: in your workouts, your mood, and how you feel in your own skin.

For 1:1 Coaching see FrameNutrition.Co

Ig: @coachaimeer

I'd love to hear from you!

When perfectionism shows up, it doesn’t just raise your standards, it tries to protect you from vulnerability, judgment, and uncomfortable emotions. In this episode, Aimee shares how quickly the brain can turn “not perfect” into “this will be a failure.”

You’ll learn why intellectualizing often doesn’t calm perfectionism, how perfectionism becomes a safety strategy that fuels procrastination and all-or-nothing habits, and what it looks like in exercise, nutrition, and body image.

In this episode, Aimee covers:

• Why perfectionism is about fear of being seen as imperfect, and why you can’t control other people’s thoughts
• Perfectionism vs. high standards (self-compassion is the difference)
• Perfectionism is procrastination in a different font, and how “it doesn’t count” keeps you stuck
• The risks of perfectionism with eating
• A self-compassion practice for when your inner critic spikes

Learning to turn toward the messy emotions underneath your perfectionism can help you be as content as possibly while doing the difficult work of fat loss, muscle building, or just accepting that your body is inherently good exactly as it is.

If your own perfectionism is getting in the way of taking positive care of your body, 1:1 coaching support may be exactly what you need.

1:1 coaching inquiries: framenutrition.co

IG: @coachaimeer

As always, Aimee loves to hear your thoughts about the episode!

Perimenopause has become one of the loudest and confusing conversations in health and wellness

In this episode, Aimee Richardson cuts through the noise to unpack what’s actually happening to your body during perimenopause, and what’s just fear-based marketing designed to sell you supplements, programs, and panic.

Drawing from both lived experience and evidence-based research, Aimee explores metabolism myths, fat gain fears, cortisol anxiety, insulin resistance, GLP-1 chatter, and the emotional weight of body changes in midlife. You’ll learn why menopause does not automatically slow your metabolism, what really drives body composition changes, and why you don’t need a “special” perimenopause diet or workout plan to take care of yourself.

This episode also goes deeper into body image, aging, fat phobia, and the profound identity shift that comes with this stage of life. If you’re navigating perimenopause and feeling overwhelmed, betrayed by your body, or pressured to “fix” yourself, this conversation offers clarity, compassion, and a grounded path forward.

PMID 23439422

PMID 30843880

PMID 31461147

PMID: 34385400

Dr. Colenso-Semple Weighted Vests: What the Science Actually Says

https://www.swanstudy.org/

PMID: 28074888

IG: @coachaimeer

For coaching inquiries: framenutrition.co

Discipline isn’t something you’re born with—it’s something that emerges when you have the capacity to change.

In this episode, Aimee reframes discipline as an outcome, not a personality trait, and introduces a more compassionate, sustainable approach to behavior change. Instead of relying on restriction, punishment, or willpower at all costs, she explores what actually makes change possible: building emotional, psychological, and logistical capacity.

You’ll learn why many diets and fitness plans quietly create more suffering, how life stress, body image distress, and emotional exhaustion limit your ability to follow through, and why fat loss alone rarely fixes how you feel in your body. Aimee breaks down the real skills required for long-term change, including distress tolerance, emotional regulation, boredom tolerance, and setting goals that are just outside your comfort zone—without triggering burnout or shame.

This episode is for anyone who feels stuck in cycles of “starting over,” believes they just need more discipline, or is trying to change their body during an already demanding season of life. If you want to treat your body with care and still move toward your goals, this conversation will change how you think about behavior change from the ground up.

.

.

.

Let us know what you think!

IG: @coachaimeer

Mail: aimee@framenutrition.co

For 1:1 coaching inquiries framenutrition.co

In this episode of Body Like You, Aimee challenges the cultural belief that discipline is a personality trait reserved for “good” or “hardworking” people. Instead, she breaks down the psychology of behavior change, explaining why knowing what to do with nutrition, exercise, or body image rarely leads to lasting results.

You’ll learn why discipline is something that happens on the back end, not something that is part of your personality, and how emotional regulation, self-compassion, and self-regulation skills create consistency without punishment. From fat loss frustration and diet burnout to exercise resistance and shame-based motivation, this episode explores how your brain is wired to resist change and what to do instead.

If you’ve ever felt undisciplined, stuck in all-or-nothing thinking, or trapped in cycles of dieting and self-criticism, this episode offers a more sustainable, compassionate path forward.

Key topics include:

• Discipline vs. self-regulation in behavior change
• Emotional regulation
• Self-compassion as the foundation for consistency
• Breaking shame-based fitness and nutrition habits
• Sustainable fat loss and healthy habit formation

Perfect for listeners interested in behavior change psychology, mindset coaching, body image healing, and creating healthy habits that actually last.

To learn more about Karin Nordin's amazing body of work, check out her IG: @karinnordinphd

For 1:1 coaching inquiries check out framenutrition.co

And of course, Aimee loves to hear from you via DM: @coachaimeer

Happy eating!