Happy eating, everyone!

This week I'm talking about a very common fight I see in the online health and wellness community.

On one side, you have people who say, "It's perfectly normal to work out for vanity." or "Everyone works out too look good. Stop pretending."

On the other side, you have people who almost...look down on...anyone who mentions anything aesthetic about their fitness and nutrition goals.

As with most things, the truth lies in how your brain evolved to keep you alive, bringing nuance to your appearance goals, and leaning on what we know about positive body image to help you love your work. Even if right now you can't stop wanting a flat abs and a big butt.

You don't have to be ashamed or embarrassed about your body goals.

AND

You will be happier and more satisfied if you look deeper into your motivations so you're taking care of yourself in a joyful and empowering way.

I hope you find some relief and some things to think about after this episode.

As always,

1:1 Coaching Inquiries aimee@framenutrition.co

Or check out framenutrition.co

IG: @coachaimeer

If you’ve ever watched the scale jump up and instantly felt your mood drop, even while your rational brain says “it’s just water weight," this episode is for you. We break down why intellectualizing scale fluctuations doesn’t calm the emotional hit, especially when fat loss is your goal and the number feels like a verdict on your effort.

You’ll learn what’s actually happening in your body (and your nervous system) when weight bounces day to day, why “just don’t be upset” backfires, and how to respond in a way that reduces spiraling without pretending you don’t care. I’ll share practical tools for handling scale-triggered anxiety in the moment, separating fat loss progress from daily weigh-ins, and building a scale relationship that supports your goals instead of sabotaging them.

If stepping on the scale keeps bumming you out, even though your rational brain understands the scale isn't everything, you might find relief in 1:1 coaching!

For coaching inquiries: framenutrition.co

I offer 30 min, no obligation free calls to assess if we're a good fit.

Otherwise, learn more about me and Frame Nutrition on IG: @coachaimeer

Happy eating!

Hi friends! Aimee's back, post-laryngitis

Ever notice how food can hijack your attention at parties, dinners, or restaurants—especially when you’re a food-focused person? In this episode, we unpack a simple mindfulness tool called “People vs Food” to help you decide in advance whether a social situation is primarily about connection or a unique food experience. We talk about why food fixation happens, how shame makes change harder, and how to gently redirect your attention back to the people you’re with.

An important reminder: tools only help when they’re used with compassionate motives, not fear or self-judgment.

If you try People Vs Food this week, let us know how it worked!

1:1 Coaching inquries: framenutrition.co

IG: @coachaimeer

Aimee loves to hear from you! aimee@framenutrition.co