Send us a text

Should you open a second martial arts school location? This question haunts ambitious school owners looking to expand their impact and income.

The path to successful expansion requires meeting several critical conditions. Your first location must be truly thriving, not just surviving. Your staffing structure needs depth beyond just one or two good instructors – you need "bench strength," a pipeline of talent ready to step up without compromising your flagship location. Never move your primary instructor or yourself to the new location.

Contact Black Belt Banter

• Email us at jimmyhong@blackbeltbanter.com
• Facebook: https://www.facebook.com/groups/ASAmartialarts

Please rate and review our podcast! Thanks for listening!

Send us a text

"Too much month, not enough money?" This might be the reality for many small martial arts school owners, but Master Tony Chung proves it doesn't have to be. In this eye-opening conversation, Tony shares how he generates over $2 million annually with multiple locations that are all under 2,000 square feet - a stark contrast to the 7,000-12,000 square foot "mega-schools" often showcased as the industry standard.

With average class sizes of only 8-10 students and a curriculum designed for quality over all else, Tony has created a system where martial arts excellence drives financial success rather than marketing tricks or sales tactics. His closing ratio remains deliberately modest at 30-40%, because as he puts it, "We're not for everyone." Yet this approach supports eight full-time employees, 30-36 part-timers, and provides benefits.

Contact Black Belt Banter

• Email us at jimmyhong@blackbeltbanter.com
• Facebook: https://www.facebook.com/groups/ASAmartialarts

Please rate and review our podcast! Thanks for listening!

Send us a text

The secret lies in creating a paradigm shift in how families perceive martial arts training. Rather than allowing parents to view classes as "just another activity" alongside soccer or baseball, Master Lee positions the black belt journey as an essential component of childhood development—akin to education itself. This philosophical foundation changes everything about how students approach their training.

The proof is in the results: an astounding 30% of Master Lee's student base consists of black belts, with recent testing events featuring over 160 black belt candidates. By creating purpose, direction, and transformation, he's built not just a successful business but a community where martial arts becomes a life-changing journey rather than a passing interest.

Contact Black Belt Banter

• Email us at jimmyhong@blackbeltbanter.com
• Facebook: https://www.facebook.com/groups/ASAmartialarts

Please rate and review our podcast! Thanks for listening!

Send us a text

Want to rapidly grow your martial arts school? This episode delivers a masterclass in strategic enrollment growth from someone who's done it consistently across multiple locations.

Master Lee breaks down his exact formula for enrolling 20 new students in just 30 days—a system built on proactive marketing rather than passively waiting for inquiries. The mathematical breakdown is refreshingly straightforward: you need 120 leads to book 60 appointments to conduct 40 intros to enroll 20 students. But the magic lies in how to generate those 120 monthly leads through strategic events and community presence.

Birthday parties emerge as the enrollment secret weapon, with each party bringing approximately 15 potential students into your facility. Master Lee reveals how some successful schools dedicate entire Saturdays exclusively to hosting parties, creating consistent lead flow and exposure.

Contact Black Belt Banter

• Email us at jimmyhong@blackbeltbanter.com
• Facebook: https://www.facebook.com/groups/ASAmartialarts

Please rate and review our podcast! Thanks for listening!

Send us a text

Master Lee, with over 2,100 active students across multiple locations, shares the mathematical formula behind martial arts school growth in this data-driven episode of Black Belt Banter. By reverse-engineering your student acquisition goals, you can precisely calculate how many leads and trials you need to achieve sustainable growth.

Every marketing activity yields different quality leads - website inquiries convert at 90%, while social media leads might only convert at 5-10%. Referrals remain the gold standard at nearly 95% conversion. Understanding these variations helps you allocate your marketing resources more effectively. Master Lee emphasizes the superiority of proactive marketing (where you collect contact information and follow up) over reactive marketing (like social media posts that require prospects to take action).

Contact Black Belt Banter

• Email us at jimmyhong@blackbeltbanter.com
• Facebook: https://www.facebook.com/groups/ASAmartialarts

Please rate and review our podcast! Thanks for listening!

Send us a text

Break Through the 100-Student Mark and Watch Your School Thrive!

In this inaugural episode, we’re revealing the key strategies and mindset shifts needed to push your martial arts school past the important 100-student milestone. Discover the best ways to attract students and create a dynamic training environment that keeps everyone engaged.

We’ll cover everything from marketing hacks to enrollments, giving you the tools to build a thriving community. If you’re ready to elevate your school and experience massive growth, this episode is packed with actionable steps to help you reach your goals!

Contact Black Belt Banter

• Email us at jimmyhong@blackbeltbanter.com
• Facebook: https://www.facebook.com/groups/ASAmartialarts

Please rate and review our podcast! Thanks for listening!