
#5 | Can Small Schools Generate Mega School Revenues?
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"Too much month, not enough money?" This might be the reality for many small martial arts school owners, but Master Tony Chung proves it doesn't have to be. In this eye-opening conversation, Tony shares how he generates over $2 million annually with multiple locations that are all under 2,000 square feet - a stark contrast to the 7,000-12,000 square foot "mega-schools" often showcased as the industry standard.
With average class sizes of only 8-10 students and a curriculum designed for quality over all else, Tony has created a system where martial arts excellence drives financial success rather than marketing tricks or sales tactics. His closing ratio remains deliberately modest at 30-40%, because as he puts it, "We're not for everyone." Yet this approach supports eight full-time employees, 30-36 part-timers, and provides benefits.
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