START - Got 10 minutes? That’s all it takes to sharpen your practice! In this episode of the Bissett Bullet podcast, Martin Bissett delivers two actionable insights to help you grow your firm—without the overwhelm.

Confused by marketing? You're not alone.

What is it? Do you need it? Is it expensive? Where do you even start? In this episode of The Bissett Bullet, we strip away the noise and give you a straightforward, no-fluff approach to marketing for your firm.

Marketing isn’t just brand awareness or quirky social media videos—it’s about putting quality appointments in your diary. If your firm wants better clients and more control over growth, you can’t just rely on referrals. But you also don’t need to spend a penny until you know what you’re doing. That’s where strategy comes in.

I walk you through a proven seven-step process for building a basic, effective marketing strategy. From clarifying your message and audience to identifying how clients find you—and how you find them—we cover the essentials. There is no jargon, no overthinking, just a practical plan you can actually implement.

Want to grow your firm without being overwhelmed? Get daily, bite-sized, actionable advice that is easy to implement and budget-friendly. This is The Bissett Bullet with Martin Bissett.

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Ready to grow your firm with practical, no-nonsense advice? The Bissett Bullet podcast gives you bite-sized insights you can implement today.

Visit www.bissettbullets.com for more resources.

Proudly associated with CPA Trendlines and brought to you by FreeAgent and 4impactdata.

START - Got 10 minutes? That’s all it takes to sharpen your practice! In this episode of the Bissett Bullet podcast, Martin Bissett delivers two actionable insights to help you grow your firm—without the overwhelm.

What’s the most significant barrier to growing your firm?

It’s not the market, your fees, or your team—it’s you!

In this episode of The Bissett Bullet, we tackle the self-esteem issue holding back too many accounting professionals. You might be more capable than you think, but your clients won't be either if you don’t believe it.

Self-doubt is one of the profession’s most persistent challenges. You'll keep settling for less if you don’t believe you're worth higher fees, better clients, or bigger opportunities. It’s not about what clients think but what you believe. And until that changes, nothing else will.

The only proven cure for low self-esteem in practice is proof. Real, tangible, undeniable proof that you’ve made a difference. Your past work has helped clients save money, grow their businesses, and solve major problems—and that evidence is your strongest asset. If you're experienced, find your stories. If you're newer, ask your team to share theirs. Then, use them. Confidence follows clarity.

Want to grow your firm without being overwhelmed? Get daily, bite-sized, actionable advice that is easy to implement and budget-friendly. This is The Bissett Bullet with Martin Bissett.

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Ready to grow your firm with practical, no-nonsense advice? The Bissett Bullet podcast gives you bite-sized insights you can implement today.

Visit www.bissettbullets.com for more resources.

Proudly associated with CPA Trendlines and brought to you by FreeAgent and 4impactdata.

START - Got 10 minutes? That’s all it takes to sharpen your practice! In this episode of the Bissett Bullet podcast, Martin Bissett delivers two actionable insights to help you grow your firm—without the overwhelm.

Have you ever been told to grade your clients A, B, C, and D, but never shown how?

In this episode of The Bissett Bullet, we demystify client grading once and for all. You've heard the advice—there is no system to make it work.

Grading your clients helps you prioritise where your time, energy, and resources go. It clarifies who you should grow, who you should retain, and who may no longer fit. It's not about someone else's formula—it's about building a simple system that works for you.

I walk you through a fast, practical way to grade clients using five criteria: fee, location, scope, people, and capacity. Hit all five? Grade A. Miss one? Grade B. Miss two or more? You get the idea. It's easy to apply and gives instant insight into your portfolio.

Want to grow your firm without being overwhelmed? Get daily, bite-sized, actionable advice that is easy to implement and budget-friendly. This is The Bissett Bullet with Martin Bissett.

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Ready to grow your firm with practical, no-nonsense advice? The Bissett Bullet podcast gives you bite-sized insights you can implement today.

Visit www.bissettbullets.com for more resources.

Proudly associated with CPA Trendlines and brought to you by FreeAgent and 4impactdata.

START - Got 10 minutes? That’s all it takes to sharpen your practice! In this episode of the Bissett Bullet podcast, Martin Bissett delivers two actionable insights to help you grow your firm—without the overwhelm.

In this episode of The Bissett Bullet, I reveal simple yet powerful turns of phrase that will help you ask for what you need, secure commitments, and confidently navigate tricky conversations.

Using the right words at the right time can transform your communication. You’ll learn to ask for something without feeling awkward, get commitment without pressure, and open conversations that lead to action. These subtle shifts in language can make a big difference in how others respond to you.

This section will give you practical solutions if you struggle with client negotiations, team requests, or handling difficult conversations. I’ll share three game-changing phrases to help you set clear next steps with potential clients, defuse tense client situations, and respond effectively to unreasonable team requests. These strategies will help you stay in control and keep conversations moving in the right direction.

Want to grow your firm without feeling overwhelmed? Get daily, bite-sized, actionable advice—easy to implement and budget-friendly. This is The Bissett Bullet with Martin Bissett.

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Ready to grow your firm with practical, no-nonsense advice? The Bissett Bullet podcast gives you bite-sized insights you can implement today.

Visit www.bissettbullets.com for more resources.

Proudly associated with CPA Trendlines and brought to you by FreeAgent and 4impactdata.

START - Got 10 minutes? That’s all it takes to sharpen your practice! In this episode of the Bissett Bullet podcast, Martin Bissett delivers two actionable insights to help you grow your firm—without the overwhelm.

Do you struggle with pricing your services confidently? In this episode of the Bissett Bullet podcast, I reveal the only three prices you’ll ever need to set, negotiate, and protect your value—without caving to client pressure.

Part 1: The Three Essential Prices – Learn how to establish: Your Ideal Price, Your Cost Price and your Walk Away price

Part 2: The Real-World Pricing Breakthrough – Hear how one accounting firm transformed a £5,000 proposal into a £120,000 deal simply by sticking to their pricing strategy and shifting their negotiation focus to terms instead of price.

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Ready to grow your firm with practical, no-nonsense advice? The Bissett Bullet podcast gives you bite-sized insights you can implement today.

Visit www.bissettbullets.com for more resources.

Proudly associated with CPA Trendlines and brought to you by FreeAgent and 4impactdata.

START - Got 10 minutes? That’s all it takes to sharpen your practice! In this episode of the Bissett Bullet podcast, Martin Bissett delivers two actionable insights to help you grow your firm—without the overwhelm.

Part #1: The Branding Bullet – Branding isn’t just for corporations; it’s essential for accounting firms too. Learn how to create a unique identity that makes your firm memorable and communicates the value you bring to your clients.

Part #2: So What? Who Cares? – Discover how one accounting firm transformed its message from generic to game-changing with a simple but powerful breakthrough: “We give people the business they need so they can have the life they want.” Could your firm benefit from the same clarity?

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Ready to grow your firm with practical, no-nonsense advice? The Bissett Bullet podcast gives you bite-sized insights you can implement today.

Visit www.bissettbullets.com for more resources.

Proudly associated with CPA Trendlines and brought to you by FreeAgent and 4impactdata.

Welcome to The Bissett Bullet, my podcast where I cut through the noise and deliver proven solutions for accounting practices in a concise, no-fluff format.

With 27 years in the industry, I’ve seen the challenges firms face firsthand, from staff retention and client acquisition to determining the right pricing strategies.

Over the years, I’ve had the privilege of working closely with top leaders in the accounting world, and I bring those insights straight to you. Each episode tackles a specific issue and offers practical, real-world solutions - often backed by success stories that show exactly how others have made it work.

My goal? To give you actionable takeaways you can implement quickly and confidently in your practice.

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Ready to grow your firm with practical, no-nonsense advice? The Bissett Bullet podcast gives you bite-sized insights you can implement today.

Visit www.bissettbullets.com for more resources.

Proudly associated with CPA Trendlines and brought to you by FreeAgent and 4impactdata.