START - Got 10 minutes? That’s all it takes to sharpen your practice! In this episode of the Bissett Bullet podcast, Martin Bissett delivers two actionable insights to help you grow your firm—without the overwhelm.

Confused by marketing? You're not alone.

What is it? Do you need it? Is it expensive? Where do you even start? In this episode of The Bissett Bullet, we strip away the noise and give you a straightforward, no-fluff approach to marketing for your firm.

Marketing isn’t just brand awareness or quirky social media videos—it’s about putting quality appointments in your diary. If your firm wants better clients and more control over growth, you can’t just rely on referrals. But you also don’t need to spend a penny until you know what you’re doing. That’s where strategy comes in.

I walk you through a proven seven-step process for building a basic, effective marketing strategy. From clarifying your message and audience to identifying how clients find you—and how you find them—we cover the essentials. There is no jargon, no overthinking, just a practical plan you can actually implement.

Want to grow your firm without being overwhelmed? Get daily, bite-sized, actionable advice that is easy to implement and budget-friendly. This is The Bissett Bullet with Martin Bissett.

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Ready to grow your firm with practical, no-nonsense advice? The Bissett Bullet podcast gives you bite-sized insights you can implement today.

Visit www.bissettbullets.com for more resources.

Proudly associated with CPA Trendlines and brought to you by FreeAgent and 4impactdata.

START - Got 10 minutes? That’s all it takes to sharpen your practice! In this episode of the Bissett Bullet podcast, Martin Bissett delivers two actionable insights to help you grow your firm—without the overwhelm.

What’s the most significant barrier to growing your firm?

It’s not the market, your fees, or your team—it’s you!

In this episode of The Bissett Bullet, we tackle the self-esteem issue holding back too many accounting professionals. You might be more capable than you think, but your clients won't be either if you don’t believe it.

Self-doubt is one of the profession’s most persistent challenges. You'll keep settling for less if you don’t believe you're worth higher fees, better clients, or bigger opportunities. It’s not about what clients think but what you believe. And until that changes, nothing else will.

The only proven cure for low self-esteem in practice is proof. Real, tangible, undeniable proof that you’ve made a difference. Your past work has helped clients save money, grow their businesses, and solve major problems—and that evidence is your strongest asset. If you're experienced, find your stories. If you're newer, ask your team to share theirs. Then, use them. Confidence follows clarity.

Want to grow your firm without being overwhelmed? Get daily, bite-sized, actionable advice that is easy to implement and budget-friendly. This is The Bissett Bullet with Martin Bissett.

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Ready to grow your firm with practical, no-nonsense advice? The Bissett Bullet podcast gives you bite-sized insights you can implement today.

Visit www.bissettbullets.com for more resources.

Proudly associated with CPA Trendlines and brought to you by FreeAgent and 4impactdata.

START - Got 10 minutes? That’s all it takes to sharpen your practice! In this episode of the Bissett Bullet podcast, Martin Bissett delivers two actionable insights to help you grow your firm—without the overwhelm.

Have you ever been told to grade your clients A, B, C, and D, but never shown how?

In this episode of The Bissett Bullet, we demystify client grading once and for all. You've heard the advice—there is no system to make it work.

Grading your clients helps you prioritise where your time, energy, and resources go. It clarifies who you should grow, who you should retain, and who may no longer fit. It's not about someone else's formula—it's about building a simple system that works for you.

I walk you through a fast, practical way to grade clients using five criteria: fee, location, scope, people, and capacity. Hit all five? Grade A. Miss one? Grade B. Miss two or more? You get the idea. It's easy to apply and gives instant insight into your portfolio.

Want to grow your firm without being overwhelmed? Get daily, bite-sized, actionable advice that is easy to implement and budget-friendly. This is The Bissett Bullet with Martin Bissett.

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Ready to grow your firm with practical, no-nonsense advice? The Bissett Bullet podcast gives you bite-sized insights you can implement today.

Visit www.bissettbullets.com for more resources.

Proudly associated with CPA Trendlines and brought to you by FreeAgent and 4impactdata.