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Billion Dollar Sellers

Billion Dollar Sellers

著者： Kevin King
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Twice a week the Billion Dollar Seller Newsletter keeps Amazon, TikTok Shop and Shopify sellers up to date on the latest news and tactics to sty on the cutting edge of e-commerce selling. The ia the summarized podcast version of the newsletter that comes out every Monday and Thursday.Copyright 2024 All rights reserved. マネジメント・リーダーシップ リーダーシップ 経済学
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  • What your ecom biz is worth in 2026

    What your ecom biz is worth in 2026
    2026/10/29
    Date: October 29th, 2026 Summary: Kevin King explains what online stores are really selling for in 2026, why two stores with the same profit can sell for very different prices, and what moves your multiple up. He walks through the cooldown since the 2021 aggregator boom, why channel mix matters more than almost anything, SDE versus EBITDA in plain English, and a checklist for adding a turn to your multiple. He also looks at TrackMyASIN, Amazon testing AI lifestyle scenes in place of seller main images, GetReviews customer videos, a Marketing Misfits interview with the founder of Kiddimoto, and how often Amazon shows up in AI answers. Key Points Discussed: In 2026 a typical small online store sells for about 1.5 to 3 times its annual profit, while a diversified brand with a real team can fetch 6 to 10 timesThe cooldown by the numbers: Flippa's average e-commerce profit multiple fell 38%, from 2.48x to 1.54x, revenue multiples fell 55%, and only about 57 aggregators are leftWhy channel mix beats almost everything: an Amazon-only brand sells for 1 to 2 turns less, and more than about 70% of revenue from one platform pulls a brand to the bottom of its bandFE International's example of three businesses with the same $500,000 in SDE, valued at $1.25M, $1.7M and about $2.1MSDE versus EBITDA in plain English, and the formula for a sale priceHow to add a turn to your multiple, from cleaning up the books and adding a second channel to getting ready for AI search and timing the listingTrackMyASIN, which shows how much of your main keywords you really own, plus ShopAd.ai and EcomNexusHub from the same teamAmazon testing AI-generated lifestyle scenes in place of seller main images, mostly in health and beauty, and a reported redesign of the product detail pageWhat to do this week to check, document and report changes to your main imagesGetReviews Social Proof Videos for collecting customer videos through a QR code on your packagingMarketing Misfits with Simon Booth of Kiddimoto, who turned down Dragons' Den and moved to licensing deals with Ducati, Honda and KawasakiInteresting stats: Amazon dominates social and media mentions but shows up in only about 19% of AI answers, with Walmart at 14% Links Mentioned: TrackMyASINShopAd.aiEcomNexusHubGetReviews Social Proof Videos (first month free with code 1FREEONME)I turned down Dragon's Den... Then grew 400% (YouTube)Join the Marketing Misfits Newsletter Hot Picks: Amazon requires prepaid labels effective Dec. 18 in all shipmentsHow brands are gearing up for TikTok's biggest holiday season yetGoogle launches universal shopping cart (add to from multiple stores)New York proposes crackdown on AI customer service bots Stump Bezos Answer: 153 former JoAnn Fabrics stores are now Spirit Halloween locations. Parting Shot: "Your best self is your real self." Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn. See the full Billion Dollar Sellers Media Library Ask the Ecom Oracle your ecom questions (better than Chat GPT!)
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    16 分
  • This is how many Amazon reviews you really need

    This is how many Amazon reviews you really need
    2026/10/26
    Date: October 26th, 2026 Summary: Kevin King explains why you don't need to match a competitor's 3,000 reviews, drawing on two members of the BDSS Dream 100: Liran Hirschkorn of Incrementum Digital and Vanessa Hung of Online Seller Solutions. He covers how to find the review count your own shoppers need, Amazon's new Review Requests beta, and what to fix before you speed up reviews. He also looks at Rhino, a tool that checks whether the text on your product images can be read on a phone, Amazon's Bee wearable turning spoken needs into product suggestions, Anthropic's new Claude Duet agent, and the Q4 shipping cutoffs to plan around. Key Points Discussed: The target is a review count that looks believable, not the biggest in the category; in most categories a couple hundred reviews clears that barLiran Hirschkorn's launch math: $50,000 of ad spend on a $40 product brings about 60 reviews a month, so 3,000 reviews takes about four years and 300 takes about five monthsTest 1: comparing click share with purchase share in Search Query Performance to see whether reviews are holding you back on a searchTest 2: comparing conversion across your own products with different review counts to find where it levels offA starting target for a new listing: the middle review count among the first ten results for your three main searchesAmazon's new Review Requests, in open beta in the US: one-tap ratings from recent buyers, about 3x as many reviews per week in Amazon's early tests, and campaigns that stop at 1,000 reviewsVanessa Hung's checklist before turning it on: read the return reasons, fix the recurring complaint, and check your ad account for policy violationsMeasuring the cost per added review against your baselineOther trust signals while reviews build: a Brand Store, video, a measurable difference and justified pricingRhino from Neem, which tests whether the text on your product images can be read at thumbnail size on a phone, plus a free way to check by handAmazon's Bee wearable, which can turn things users say out loud into product suggestions, and what that means for listings, Subscribe & Save and brand recallStack Influence micro-influencer product seeding for Amazon ranking and UGCClaude Duet, Anthropic's always-on personal agent, and how it could help an Amazon seller, from Brock Mesarich's YouTube breakdownQ4 key dates and Christmas shipping cutoffs for FedEx and USPS, and why to set your own order cutoffs earlier Links Mentioned: Incrementum DigitalVanessa Hung on LinkedInOnline Seller SolutionsCheck out Rhino from NeemWebAIM's free contrast checkerBee Frontier, the AI wearableStack Influence (10% off this month)Blueland micro-influencer case study with Stack InfluenceAnthropic Just Dropped Claude Duet (Full Breakdown) (YouTube) Hot Picks: March's Prosper Show in Vegas now powered by Advertising Week$1 million of rare Pokémon trading cards stolen from FedEx truckOne third of leading e-commerce sites block Meta's Muse botAmazon to hire 300,000 holiday workers this year Stump Bezos Answer: US Halloween-related sales are expected to hit $13.5 billion. Parting Shot: "Overnight success always takes a year or two." — James Clear Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn. See the full Billion Dollar Sellers Media Library Ask the Ecom Oracle your ecom questions (better than Chat GPT!)
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    15 分
  • 1 product but 3 listings to boost sales

    1 product but 3 listings to boost sales
    2026/10/22
    Date: October 22nd, 2026 Summary: Kevin King explains "the Tylenol play": turning one product into several listings and landing pages, each aimed at a single buyer and a single problem, so nothing on the page is for somebody else. He shares his recipe for building those landing pages with Claude, then covers a free Conductor report on whether AI assistants recommend your brand, research showing AI influencers do better when they interact with real people, PickFu's research tools, a Marketing Misfits episode on cracking TikTok Shop, and BCG data on how much social media and AI search now shape what people buy. Key Points Discussed: The Tylenol play: Tylenol PM, Migraine and Extra Strength are largely the same product, but each box is aimed at one problemOn Amazon, split the angle, not the product: two strongly different use cases means two ASINs, each with its own photos, bullets and keywordsThe "packaging may vary" workaround with a matching sticker, and why to test only your top two or three anglesCompeting against yourself: Mary Harcourt's $70 version of her $500 eyelash light, with an insert card to upgrade buyersHow Kevin's team at Dragon.Fish builds one landing page per pain point, and his recipe for building them yourself with Claude on the $20 planPage rules: the first 70 words are the whole game, five to fifteen FAQs that kill objections, and one product, one goal and one call to action per pageCheap hosting through Cloudflare and Bluehost or HostGator, and submitting pages to Google and Bing to show up in AI answers within one to two weeksUsing AnswerThePublic to find your angles, focusing on entries flagged "C" for commercial intentConductor's free AI Search Performance Report: AI market share, funnel visibility, top cited content and brand sentimentWhy AI influencers get almost 21% more engagement when they interact with a real person, and when that doesn't workPickFu as an end-to-end research partner, plus the PickFu Agent and $100 in free creditMarketing Misfits with Jordan West of Social Commerce Club on the Blitz Method and why AI-generated UGC kills trust on TikTok ShopBCG's Global Consumer Radar: social media influences about 90% of purchase decisions, and LLM search already influences 85% Links Mentioned: Dragon.FishAnswerThePublicTry the Billion Dollar Sellers Club for $9Get Conductor's free AI Search Performance ReportPickFu ($100 free credit with code BDSN2026)The 48-Hour TikTok Shop Hack Helping Brands Drive Millions in Sales (Marketing Misfits video)Join the Marketing Misfits Newsletter Hot Picks: FedEx/UPS rates soar to record high for Q4Muse for business can find you new customersMDS: How a Facebook Group became a $15B Ecom Network Stump Bezos Answer: According to Drewry's World Container Index, it costs about $10,300 to ship a 40-foot container from Shanghai to New York. Parting Shot: "It's fine to celebrate success but it is more important to heed the lessons of failure." — Bill Gates Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn. See the full Billion Dollar Sellers Media Library Ask the Ecom Oracle your ecom questions (better than Chat GPT!)
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    12 分
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