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What your ecom biz is worth in 2026

What your ecom biz is worth in 2026

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Date: October 29th, 2026 Summary: Kevin King explains what online stores are really selling for in 2026, why two stores with the same profit can sell for very different prices, and what moves your multiple up. He walks through the cooldown since the 2021 aggregator boom, why channel mix matters more than almost anything, SDE versus EBITDA in plain English, and a checklist for adding a turn to your multiple. He also looks at TrackMyASIN, Amazon testing AI lifestyle scenes in place of seller main images, GetReviews customer videos, a Marketing Misfits interview with the founder of Kiddimoto, and how often Amazon shows up in AI answers. Key Points Discussed: In 2026 a typical small online store sells for about 1.5 to 3 times its annual profit, while a diversified brand with a real team can fetch 6 to 10 timesThe cooldown by the numbers: Flippa's average e-commerce profit multiple fell 38%, from 2.48x to 1.54x, revenue multiples fell 55%, and only about 57 aggregators are leftWhy channel mix beats almost everything: an Amazon-only brand sells for 1 to 2 turns less, and more than about 70% of revenue from one platform pulls a brand to the bottom of its bandFE International's example of three businesses with the same $500,000 in SDE, valued at $1.25M, $1.7M and about $2.1MSDE versus EBITDA in plain English, and the formula for a sale priceHow to add a turn to your multiple, from cleaning up the books and adding a second channel to getting ready for AI search and timing the listingTrackMyASIN, which shows how much of your main keywords you really own, plus ShopAd.ai and EcomNexusHub from the same teamAmazon testing AI-generated lifestyle scenes in place of seller main images, mostly in health and beauty, and a reported redesign of the product detail pageWhat to do this week to check, document and report changes to your main imagesGetReviews Social Proof Videos for collecting customer videos through a QR code on your packagingMarketing Misfits with Simon Booth of Kiddimoto, who turned down Dragons' Den and moved to licensing deals with Ducati, Honda and KawasakiInteresting stats: Amazon dominates social and media mentions but shows up in only about 19% of AI answers, with Walmart at 14% Links Mentioned: TrackMyASINShopAd.aiEcomNexusHubGetReviews Social Proof Videos (first month free with code 1FREEONME)I turned down Dragon's Den... Then grew 400% (YouTube)Join the Marketing Misfits Newsletter Hot Picks: Amazon requires prepaid labels effective Dec. 18 in all shipmentsHow brands are gearing up for TikTok's biggest holiday season yetGoogle launches universal shopping cart (add to from multiple stores)New York proposes crackdown on AI customer service bots Stump Bezos Answer: 153 former JoAnn Fabrics stores are now Spirit Halloween locations. Parting Shot: "Your best self is your real self." Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn. See the full Billion Dollar Sellers Media Library Ask the Ecom Oracle your ecom questions (better than Chat GPT!)
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