In this episode, we’re joined by Gorprit, the visionary behind STRAAME — one of TikTok Shop UK’s biggest success stories in the Home & Living category. From furniture must-haves to viral bestsellers, STRAAME has become a household name on the platform.

Gorprit takes us behind the scenes of his TikTok Shop strategy — how he scaled quickly, adapted to trends, and turned data into decisions. We also dive into the wild ride of selling one of the biggest viral products of 2024/2025: the Dubai chocolate.

Packed with actionable insights, creator learnings, and a peek into what it takes to thrive on TikTok Shop, this is a must-listen for anyone selling (or thinking about selling) online.

If you are interested to join us, Follow this link

UK: https://bit.ly/3SY9D3l

Spain / France / Germany / Italy: https://bit.ly/44btJfG

Ireland: https://bit.ly/3G81Dtu

Want to learn more? Check out the TikTok Shop Academy here: https://bit.ly/4kW8ndo

In this episode, we sit down with Laura Mallows — founder of Mallows Beauty and one of the earliest success stories on TikTok Shop UK. Laura shares how she built her beauty brand from the ground up, turning a bold vision and authentic voice into a powerhouse stocked in high street retailers like Superdrug.

We dive into the highs, the hustle, and the heart behind the brand, and also get a glimpse into Laura’s fun and fearless personality — including the time she strutted through the streets of New York in a bikini to champion body positivity.

If you’re building a brand, breaking the mold, or just love a good founder story, this one’s for you.

Interested in joining TikTok Shop? You can register below:

UK: https://bit.ly/3FFg48a

Spain / France / Germany / Italy: https://bit.ly/3FFg48a

Ireland: https://bit.ly/3SU7qG9

Want to learn more? Check out the TikTok Shop Academy here: https://bit.ly/4kRdKdm

Kicking off the summer season with a golden glow, we welcome one of TikTok Shop’s biggest tanning sensations — 2btanned. In this premiere episode, we sit down with Ricardo Napolitano, the visionary founder behind the brand, to explore the inspiring story of how he and his son turned a simple idea into one of the UK’s top tanning brands.

From humble beginnings to TikTok virality, Ricardo opens up about his entrepreneurial journey, the bold moves that shaped 2btanned, and the key strategies that skyrocketed his business on TikTok Shop. Whether you’re a budding founder or just love a great origin story, this episode is packed with sun-soaked insights and business gold.

Ready to tan, talk, and take notes? Let’s dive in.

Interested in joining TikTok Shop? You can register below:

UK: https://bit.ly/3SXGDbH

Spain / France / Germany / Italy: https://bit.ly/43mm5zT

Ireland: https://bit.ly/4dDYzln

Want to learn more?Check out the TikTok Shop Academy here: https://bit.ly/4jvvnOJ

In this special season finale of Beyond the Hashtag, we’re joined by Jack Timpany, UK Director for TikTok Shop at L'Oréal, to explore how one of the world’s most iconic beauty conglomerates is reimagining the future of commerce.

With over 14 years of industry experience, Jack shares his personal journey and the “ticking moment” that made him realise TikTok wasn’t just a platform for content, but a powerful new sales channel.

We dive into:

• What convinced L'Oréal to take the leap into TikTok Shop

• How a global company balances experimentation with brand legacy

• The real challenges (and rewards) of navigating social commerce at scale

• And what it means to stay innovative in a category that moves at the speed of trends

  
  

Whether you're in beauty, retail, or tech, this episode offers an inside look at how even the biggest brands are rewriting the rules of engagement — and why the future of shopping is more social than ever.

🎧 Tune in, get inspired, and don’t forget to follow Beyond the Hashtag — Season 2 is just around the corner.

If you are interested to join us on TikTok Shop, click on the following link:

UK: https://bit.ly/loreal-podcast-uk

IE: https://bit.ly/loreal-podcast-ireland

In this special season finale, we sit down with Jack Timpany, UK Director for TikTok Shop at L'Oréal, to uncover how one of the world’s biggest beauty conglomerates is embracing TikTok Shop as their next frontier in e-commerce.

With over 14 years of experience across the industry, Jack shares his personal journey to L'Oréal, the pivotal moment that convinced him the brand needed to be on TikTok, and how global giants like L'Oréal are adapting to the fast-evolving world of social commerce.

From internal culture shifts to experimentation and scale, this episode is packed with insights on what it really takes for legacy brands to thrive in the age of creator-led shopping.

🎧 A must-listen for marketers, brand builders, and anyone curious about the future of retail.

In this episode, we dive deep into the inspiring journey of Free Soul, a brand built on the foundation of empowerment, trust, and community. Joining us are Arjun, the CEO and Founder, and Jess, the driving force behind the brand’s marketing success. Together, they share how Free Soul started as a personal mission and transformed into a thriving business, making waves on TikTok Shop and beyond.

From the challenges of launching a purpose-driven brand to the game-changing strategies that propelled their growth, Arjun and Jess reveal the highs and lows of building a company that does more than sell—it creates impact. Discover how Free Soul navigated the digital landscape, built a loyal community, and stayed true to its mission of empowering women through health, wellness, and authenticity.

If you’re an entrepreneur, marketer, or simply someone looking for real, raw business insights, this episode is for you. Tune in for a conversation filled with valuable lessons, behind-the-scenes stories, and actionable takeaways from a brand that’s redefining success in the e-commerce space.

🎧 Don’t miss this one—listen now!

In this episode, we sit down with Arjun, the visionary CEO and Founder of Free Soul, and Jess, the mastermind behind its marketing success. They take us behind the scenes of their incredible journey at TikTok Shop, sharing how Free Soul started from a deeply personal mission and grew into a brand that champions community, trust, and women’s empowerment.

From the early challenges of building a business to the game-changing moments that shaped their path, Arjun and Jess reveal what it takes to scale a purpose-driven brand in today’s digital world. Tune in for an inspiring conversation filled with lessons on resilience, authenticity, and the power of a brand that truly puts people first.

🎧 Listen to the upcoming full episode to uncover the story behind Free Soul’s success

If you are interested to join us on TikTok Shop, follow this link!

UK: https://bit.ly/freesoul-podcast-uk

IE: https://bit.ly/freesoul-podcast-ireland

What’s the secret behind building a thriving e-commerce brand that resonates with customers and drives massive sales? For Voduz, it all comes down to trust. In this episode, Michael takes us behind the scenes of Voduz’s success, revealing how their unwavering belief in their customers, team, and process has shaped the brand into an industry leader.

From product innovation to community building, Voduz goes beyond just listening to customers—they believe in them. With insights from Densie, a trichologist who turns real customer experiences into cutting-edge haircare solutions, Voduz ensures that every product is designed with purpose and customer needs in mind.

But that’s not all. Voduz has also mastered the art of selling on TikTok Shop, proving that live selling isn’t just a trend—it’s a game-changer. Their journey from making just £50 in a live session to generating over £400,000 in just 12 hours highlights the power of authenticity, engagement, and strategy.

Michael shares how Voduz stays ahead in the fast-paced world of e-commerce by prioritizing community over competition and innovation over imitation. As he puts it: “Don’t follow trends, be the trend.”

Tune in to discover the key lessons from Voduz’s journey, the power of trust in building a brand, and how to turn customer relationships into long-term success.