In this special season finale of Beyond the Hashtag, we’re joined by Jack Timpany, UK Director for TikTok Shop at L'Oréal, to explore how one of the world’s most iconic beauty conglomerates is reimagining the future of commerce.

With over 14 years of industry experience, Jack shares his personal journey and the “ticking moment” that made him realise TikTok wasn’t just a platform for content, but a powerful new sales channel.

We dive into:

• What convinced L'Oréal to take the leap into TikTok Shop

• How a global company balances experimentation with brand legacy

• The real challenges (and rewards) of navigating social commerce at scale

• And what it means to stay innovative in a category that moves at the speed of trends

  
  

Whether you're in beauty, retail, or tech, this episode offers an inside look at how even the biggest brands are rewriting the rules of engagement — and why the future of shopping is more social than ever.

🎧 Tune in, get inspired, and don’t forget to follow Beyond the Hashtag — Season 2 is just around the corner.

If you are interested to join us on TikTok Shop, click on the following link:

UK: https://bit.ly/loreal-podcast-uk

IE: https://bit.ly/loreal-podcast-ireland

In this special season finale, we sit down with Jack Timpany, UK Director for TikTok Shop at L'Oréal, to uncover how one of the world’s biggest beauty conglomerates is embracing TikTok Shop as their next frontier in e-commerce.

With over 14 years of experience across the industry, Jack shares his personal journey to L'Oréal, the pivotal moment that convinced him the brand needed to be on TikTok, and how global giants like L'Oréal are adapting to the fast-evolving world of social commerce.

From internal culture shifts to experimentation and scale, this episode is packed with insights on what it really takes for legacy brands to thrive in the age of creator-led shopping.

🎧 A must-listen for marketers, brand builders, and anyone curious about the future of retail.

In this episode, we dive deep into the inspiring journey of Free Soul, a brand built on the foundation of empowerment, trust, and community. Joining us are Arjun, the CEO and Founder, and Jess, the driving force behind the brand’s marketing success. Together, they share how Free Soul started as a personal mission and transformed into a thriving business, making waves on TikTok Shop and beyond.

From the challenges of launching a purpose-driven brand to the game-changing strategies that propelled their growth, Arjun and Jess reveal the highs and lows of building a company that does more than sell—it creates impact. Discover how Free Soul navigated the digital landscape, built a loyal community, and stayed true to its mission of empowering women through health, wellness, and authenticity.

If you’re an entrepreneur, marketer, or simply someone looking for real, raw business insights, this episode is for you. Tune in for a conversation filled with valuable lessons, behind-the-scenes stories, and actionable takeaways from a brand that’s redefining success in the e-commerce space.

🎧 Don’t miss this one—listen now!

In this episode, we sit down with Arjun, the visionary CEO and Founder of Free Soul, and Jess, the mastermind behind its marketing success. They take us behind the scenes of their incredible journey at TikTok Shop, sharing how Free Soul started from a deeply personal mission and grew into a brand that champions community, trust, and women’s empowerment.

From the early challenges of building a business to the game-changing moments that shaped their path, Arjun and Jess reveal what it takes to scale a purpose-driven brand in today’s digital world. Tune in for an inspiring conversation filled with lessons on resilience, authenticity, and the power of a brand that truly puts people first.

🎧 Listen to the upcoming full episode to uncover the story behind Free Soul’s success

If you are interested to join us on TikTok Shop, follow this link!

UK: https://bit.ly/freesoul-podcast-uk

IE: https://bit.ly/freesoul-podcast-ireland

What’s the secret behind building a thriving e-commerce brand that resonates with customers and drives massive sales? For Voduz, it all comes down to trust. In this episode, Michael takes us behind the scenes of Voduz’s success, revealing how their unwavering belief in their customers, team, and process has shaped the brand into an industry leader.

From product innovation to community building, Voduz goes beyond just listening to customers—they believe in them. With insights from Densie, a trichologist who turns real customer experiences into cutting-edge haircare solutions, Voduz ensures that every product is designed with purpose and customer needs in mind.

But that’s not all. Voduz has also mastered the art of selling on TikTok Shop, proving that live selling isn’t just a trend—it’s a game-changer. Their journey from making just £50 in a live session to generating over £400,000 in just 12 hours highlights the power of authenticity, engagement, and strategy.

Michael shares how Voduz stays ahead in the fast-paced world of e-commerce by prioritizing community over competition and innovation over imitation. As he puts it: “Don’t follow trends, be the trend.”

Tune in to discover the key lessons from Voduz’s journey, the power of trust in building a brand, and how to turn customer relationships into long-term success.

What does it take to turn a £50 live session into over £400,000 in just 12 hours? For Voduz, the answer lies in trust—trust in their customers, their team, and their process. In this episode, Michael reveals how Voduz stays ahead by believing in their audience, leveraging real customer insights to create innovative products, and mastering the art of selling on TikTok Shop. From authenticity to community-building, discover how Voduz isn't just following trends—they're setting them. Don't miss this inspiring conversation on the power of trust in e-commerce success!

What if your biggest frustration turned into a business that skyrocketed by 900% in revenue? That’s exactly what happened to Lucie Macleod, founder of Hairsyrup.

Lucie’s story starts with damaged, lifeless hair. She tried every product on the market, but nothing worked—until she took matters into her own hands. In her student accommodation, she began experimenting with natural ingredients, mixing up a hair oil that actually brought her hair back to life. Thinking nothing of it, she started sharing her hair recovery journey on TikTok—and that’s when everything changed.

People flooded her comments asking where to buy her magic formula. Demand skyrocketed, and she knew she had something special. Fast forward to today, Hairsyrup has become a TikTok sensation, with 48-49% of sales driven by TikTok Shop and a recent appearance on Dragon’s Den that put her brand in the spotlight.

From DIY remedies to a booming business, Lucie’s journey is a masterclass in turning passion into profit. Whether you’re an aspiring entrepreneur, a beauty enthusiast, or just love a good success story—this episode is a must-listen.

If you are interested in joining us at TikTok Shop, follow the link attached:

UK: https://bit.ly/hairsyrup-podcast-uk

IE: https://bit.ly/hairsyrup-podcast-ireland

In this episode we have Lucie Macleod who shares her journey with Hairsyrup where it is nothing short of inspiring. After battling severe hair damage and finding no product that worked, she took matters into her own hands—literally—by creating a homemade remedy. What started as a personal fix quickly became a viral sensation when she shared her hair recovery journey on TikTok.

Now, with over 900% revenue growth, nearly half of her sales coming from TikTok Shop, and a recent appearance on Dragon’s Den, Lucie joins us to share how she turned her hair struggle into a booming business. 🚀

Tune in to hear about the power of community-driven brands, social media magic, and the behind-the-scenes of building a beauty empire from scratch. Don’t miss this episode! 💡✨

If you are interested to join us on TikTok Shop, follow the link attached:

UK: https://bit.ly/hairsyrup-podcast-uk

IE: https://bit.ly/hairsyrup-podcast-ireland