In this special season finale of Beyond the Hashtag, we’re joined by Jack Timpany, UK Director for TikTok Shop at L'Oréal, to explore how one of the world’s most iconic beauty conglomerates is reimagining the future of commerce.

With over 14 years of industry experience, Jack shares his personal journey and the “ticking moment” that made him realise TikTok wasn’t just a platform for content, but a powerful new sales channel.

We dive into:

• What convinced L'Oréal to take the leap into TikTok Shop

• How a global company balances experimentation with brand legacy

• The real challenges (and rewards) of navigating social commerce at scale

• And what it means to stay innovative in a category that moves at the speed of trends

  
  

Whether you're in beauty, retail, or tech, this episode offers an inside look at how even the biggest brands are rewriting the rules of engagement — and why the future of shopping is more social than ever.

🎧 Tune in, get inspired, and don’t forget to follow Beyond the Hashtag — Season 2 is just around the corner.

If you are interested to join us on TikTok Shop, click on the following link:

UK: https://bit.ly/loreal-podcast-uk

IE: https://bit.ly/loreal-podcast-ireland

In this special season finale, we sit down with Jack Timpany, UK Director for TikTok Shop at L'Oréal, to uncover how one of the world’s biggest beauty conglomerates is embracing TikTok Shop as their next frontier in e-commerce.

With over 14 years of experience across the industry, Jack shares his personal journey to L'Oréal, the pivotal moment that convinced him the brand needed to be on TikTok, and how global giants like L'Oréal are adapting to the fast-evolving world of social commerce.

From internal culture shifts to experimentation and scale, this episode is packed with insights on what it really takes for legacy brands to thrive in the age of creator-led shopping.

🎧 A must-listen for marketers, brand builders, and anyone curious about the future of retail.

In this episode, we dive deep into the inspiring journey of Free Soul, a brand built on the foundation of empowerment, trust, and community. Joining us are Arjun, the CEO and Founder, and Jess, the driving force behind the brand’s marketing success. Together, they share how Free Soul started as a personal mission and transformed into a thriving business, making waves on TikTok Shop and beyond.

From the challenges of launching a purpose-driven brand to the game-changing strategies that propelled their growth, Arjun and Jess reveal the highs and lows of building a company that does more than sell—it creates impact. Discover how Free Soul navigated the digital landscape, built a loyal community, and stayed true to its mission of empowering women through health, wellness, and authenticity.

If you’re an entrepreneur, marketer, or simply someone looking for real, raw business insights, this episode is for you. Tune in for a conversation filled with valuable lessons, behind-the-scenes stories, and actionable takeaways from a brand that’s redefining success in the e-commerce space.

🎧 Don’t miss this one—listen now!