In this episode of the Better Your Business Podcast, Cher sits down with her Chief Content Officer, Kristine, for an honest and practical conversation about social media marketing for real estate agents. They talk about what to do when you only have 30 minutes a week for content, why you should stop worrying about trending sounds before you’ve even established a posting rhythm, and how to create content that actually sounds and feels like you.

In this episode you will hear:

• [03:30] – Kristine shares where realtors should actually start if they only have 30 minutes a week for content.
• [06:26] – Cher and Kristine talk about why chasing trending sounds makes no sense if you aren’t posting consistently yet.
• [08:58] – Kristine explains why your audience can tell when you genuinely don’t enjoy the content you’re creating.
• [10:20] – Kristine gets into why showing up and being seen online can feel so uncomfortable for some people.
• [10:56] – Kristine shares how you can slowly build your confidence with visibility instead of forcing yourself into the spotlight.
• [15:54] – Cher and Kristine talk about what actually happens when you take the step you’ve been afraid to take.
• [18:02] – Cher explains her favourite way to get past the “what if people judge me?” spiral.
• [20:04] – Cher shares how changing the way you talk to yourself about social media can change the way you show up.
• [23:45] – Kristine asks the question every realtor should answer before deciding that social media “isn’t working.”
• [26:17] – Kristine explains why Instagram Stories are so important for staying connected with the people who already know you.
• [29:50] – Cher and Kristine unpack why real estate marketing is different when you’re selling something that requires a huge amount of trust.
• [31:33] – Kristine shares how speaking to one specific person can make your real estate content feel so much more relevant.
• [32:23] – Kristine breaks down the three different points of view every realtor can use to make their content stand out.
• [38:05] – Cher and Kristine talk about how to stand out when it feels like every realtor is saying the exact same thing online.
• [41:03] – Kristine explains what “The Works” looks like and why having a content partner can take so much off a realtor’s plate.

Connect with Kristine: @socialswithkristine

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of the Better Your Business Podcast, Cher dives into one of the most powerful and surprisingly underused tools in a realtor’s business: email marketing. Cher shares the exact strategies, systems, and mindset shifts that helped her turn a simple email newsletter into a consistent, high-converting touchpoint with her audience. From building genuine connection to creating repeatable systems that save time, this episode is your step-by-step guide to making email marketing feel easy, effective, and actually enjoyable.

In this episode you will hear:

• [01:07] – She shares how her email marketing workshop unexpectedly launched her Better Your Business platform.
• [01:59] – Cher explains why email is a reliable, algorithm-free way to stay consistently visible to your audience.
• [03:50] – Learn the three core elements every email should include: value, proof, and personal connection.
• [04:30] – Cher breaks down how to tailor your emails to your ideal client’s goals, fears, and lifestyle.
• [07:19] – She outlines a simple, repeatable email template to make consistency easy and sustainable.
• [08:23] – Cher explains why overcomplicating your newsletter is the biggest mistake holding you back.
• [09:30] – Discover how to grow your email list using strategic freebies that attract ideal clients.
• [11:30] – She walks through creating high-converting lead magnets for both lifestyle and real estate value.
• [12:23] – Cher shares what to look for in an email marketing platform and why she uses Flodesk.
• [16:06] – Learn her simple segmentation strategy that avoids overwhelm while still tracking leads effectively.
• [17:34] – Cher outlines the essential components every email should include, from CTAs to click-through links.
• [21:00] – She shares a realistic weekly workflow that keeps your email marketing consistent in just one hour.
• [24:49] – Cher breaks down key analytics like open rates and click rates and how to improve them.
• [27:14] – A powerful mindset shift on unsubscribes and why they should never stop you from showing up.
• [29:26] – Cher closes with encouragement to stay consistent and restart quickly if you fall off track.

Connect with Cher: @chergoetz_

Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collections

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of the Better Your Business Podcast, Cher sits down with Phil Maurion from Visual Advantage to unpack what’s really working in real estate marketing right now and what’s quietly hurting your business. From client experience and consistency to AI, media strategy, and attracting the right type of client, this conversation dives into the real behind-the-scenes of building a scalable, relationship-driven business in a fast-evolving industry. Phil shares candid insights on why automation can backfire, how realtors are underutilizing their marketing assets, and the small shifts that can completely change how your listings perform.

In this episode you will hear:

• [01:47] – Phil shares the early beginnings of Visual Advantage when he was on his own journey to purchasing a home.
• [05:35] – Phil shares how important first impressions are in real estate and why your media quality directly impacts your credibility and client trust.
• [07:25] – The reality of client loyalty is broken down, with a focus on how consistency, quality, and reliable systems keep clients coming back.
• [11:42] – A candid conversation about automation and AI, and why overusing it can actually attract the wrong type of client.
• [15:02] – Phil shares his experience while growing a business and growing a family at the same time.
• [19:01] – Phil explains who he wants to hire and the strategy behind that to continue to grow the business.
• [21:23] – How you attract clients based on how you present your brand, messaging, and overall customer experience.
• [32:03] – Building a client base through word of mouth and in-person brokerage presentations, rather than relying solely on social media.
• [42:00] – A deep dive into real estate video marketing, including lifestyle content, attention-grabbing visuals, and storytelling that sells.
• [44:32] – Creative listing video features from lighting effects to interactive elements that elevate listings and capture buyer attention and how we use AI to generate this.
• [51:10] – The shift toward shorter, faster-paced video content and how changing attention spans are influencing marketing strategies.
• [01:00:24] – Phil shares his passion for racing and what he enjoys doing during down time.
• [01:04:23] – What’s next for Visual Advantage, including a major focus on pre-sale outreach, faster delivery, and elevated customer service.
• [01:05:00] – Phil breaks down the three key areas of growth: pre-sale, production experience, and post-sale support—and why all three matter.

Connect with Phil:

Instagram: @visual_advantage_ca

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f