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In this video, I break down how to do hard things that actually move the needle—in business, in life, and in who you are becoming.

Doing random hard stuff for the sake of it won’t make you stronger.
Putting a rock in your shoe and running 10 miles? That’s just pain.

You need purposeful hardship—done consistently.

Here’s what I cover:

• What historical figures like Roosevelt and JFK taught us about hard things
• The “Hard Things Equation” that creates transformation
• Why daily discomfort beats once-a-year suffering
• How to choose your one hard thing (and stick with it)
• Why most people never grow—and how to make sure you do

💥 The Hard Things Equation:
→ Push forward against your own desire
→ Do it daily
→ Stick with it until it becomes habit
→ Then, find the next hard thing

You don’t need to be reckless. You need to be intentional.
And that’s what separates the people who change… from those who stay stuck.

⏱️ Chapters:

• 00:00 Why “Doing Hard Things” Isn’t Enough
• 00:35 The Historical Warnings About Comfort
• 02:45 What William James Meant by a “Moral Equivalent of War”
• 04:00 Why You Must Choose Hard Things On Purpose
• 05:00 The Hard Things Equation Explained
• 06:15 When Your Hard Thing Stops Being Hard
• 07:25 Sporadic Suffering vs. Daily Progress
• 08:15 How to Pick the Right Hard Thing for Growth
• 09:00 This Is How You Actually Transform and Build a Better Business

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#selfdiscipline #growthmindset #entrepreneurship #tryharder #betterhumanbusiness

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this video, I break down how to gamify stress so you can scale your business without burning out your brain, your body, or your relationships.

As entrepreneurs, we pile stress on ourselves constantly—training hard, building fast, and trying to be high-performers in every area of life.

The problem? Stress without recovery will wreck you—and eventually, your business too.

So I created a simple daily framework that tracks both your stress inputs and recovery outputs—so you can stay in the game longer and operate at your best.

Here’s what I cover:

• My personal wake-up call: tension headaches, burnout, and overload
• The 6 major stressors (hormesis) that drain your recovery bank
• The 6 recovery methods that help you earn back your energy
• A scoring system you can track in 60 seconds per day
• Why most entrepreneurs overtrain mentally, physically, and emotionally—and how to fix it

📊 The Rule:
Every stressor = –2
Every recovery = +1
Balance daily. Win weekly.

⏱️ Chapters:

• 00:00 The Burnout Moment That Changed Everything
• 01:20 What Is Hormesis? (And Why It Matters)
• 02:35 The 6 Stressors Entrepreneurs Pile On
• 03:50 The 6 Recovery Habits You Need to Track
• 05:15 The Stress/Recovery Math That Keeps You Balanced
• 06:30 Why You Can’t Recover From Everything
• 07:45 How to Stay in the Game as an Entrepreneur

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#stressmanagement #entrepreneurburnout #recoveryhabits #betterhumanbusiness #highperformance

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this video, I break down the 3-Phase Success Framework—a simple, repeatable method for building momentum, developing mastery, and creating success faster in business (and life).

Because ideas aren’t worth much without execution.
Momentum fades.
And vision without standards is just noise.

Here’s what I cover:

• Why ideas don’t matter unless you move quickly
• The secret behind fast execution AND high standards
• How to get unstuck, build momentum, and create repeatable wins
• The real path to mastery—and why most people skip it
• How this works at the macro level (business) and micro (content, email, etc.)

🧠 Core Concepts:

• Momentum is earned through fast action
• Vision sustains you when motivation fades
• Mastery = fast execution to a high standard, over and over
• The idea only matters if the product is good
• Standards > Strategy

This framework will help you break plateaus and move with clarity—whether you’re stuck at $10K/month or figuring out your next content play.

⏱️ Chapters:

• 00:00 Why Ideas Alone Don’t Matter
• 00:38 How Execution Builds Momentum
• 01:55 Why Fast Implementation > Waiting
• 03:00 Using Vision to Sustain You
• 04:15 Execution + Standards = Mastery
• 06:10 Why Mastery Requires Repetition
• 07:30 Business Coaches Without Experience (A Warning)
• 08:25 Applying the Framework to Micro Strategies
• 09:20 How to Use the Success Loop to Move Faster

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this video, I break down why I ignored branding for years—and why that was a massive mistake.

Here’s the truth:

If you’re confused about your brand, your audience doesn’t stand a chance.

Branding isn’t about logos, fonts, and hex codes.

It’s about clarity. Positioning. Messaging.

And when I finally got that right, content creation became easier. My message clicked. My brand started to actually matter.

Here’s what I cover:

• The biggest branding mistake I made for years
• What’s actually inside a good brand guide
• How to use the Brand Builder Template to get crystal clear on your message

If you want your content to land—and your audience to get you—this is the foundation.

Grab my free Brand Builder Template here: https://better.biz/systems/brand-builder

Video title ideas (for the algo):

• Why I Ignored Branding (And Why That Was Stupid)
• I Never Cared About Branding—Until It Cost Me
• How to Build a Brand That Actually Connects
• The Brand System I Wish I Had Years Ago

Connect with me:

• Instagram: https://www.instagram.com/jerred.moon/
• My site: https://better.biz/
• Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#branding #personalbrand #contentstrategy #messaging #entrepreneurship

Timestamps:

• 00:00 - Branding Isn’t What You Think It Is
• 00:30 - If You’re Confused, Your Customers Are Too
• 01:00 - The Brand Builder Template (Live Walkthrough)
• 01:30 - Why Clear Messaging = Unlimited Content Ideas
• 02:15 - Start Here: Your Positioning Statement
• 03:30 - Jerred’s Brand: From Better Human Business → Better
• 04:15 - “Better” Starts With Newsletters (Here’s Why)
• 05:00 - Mission: Things Don’t Get Easier—You Get Better
• 05:30 - Vision: Boring Ops, Bigger Life
• 06:00 - “Hoodie and Headphones” Poem—The Aspirational Identity
• 07:15 - Build a Brand That Gives You Time & Freedom
• 08:00 - The Three Core Messages That Drive Everything
• 08:45 - Core Phrase, Tone, Personality, Target Audience
• 09:15 - Fonts, Colors, Logo—Last, Not First
• 09:45 - Branding Wasn’t a Priority—Until It Had to Be

Sign up for the newsletter here: https://jerred.com

• 00:30 – Why most people dismiss newsletters—and why they’re wrong

• 02:00 – Where great content actually comes from

• 03:30 – The power of scripting and how newsletters serve that purpose

• 05:00 – Intro to the Content Multiplier Framework

• 06:15 – How one newsletter turns into 30+ content pieces

• 08:30 – Using AI to scale without outsourcing your voice

• 10:00 – Building consistency with your content marketing

• 12:00 – Final thoughts and free course invitation

Sign up for the newsletter here: https://jerred.com

• 00:30 – Opening thoughts on work, meaning, and discomfort

• 02:00 – The job I hated and the moment that triggered change

• 04:30 – What is the Comfort Assessment and how does it work?

• 07:15 – Breaking down the six key life areas

• 09:00 – Defining content vs. complacent

• 11:00 – The projection phase: do nothing vs. daily attention

• 14:30 – My own wake-up call: from paycheck to $200 and discipline

• 17:00 – The power of daily habits and showing up

• 19:00 – Why self discipline is the long-term solution

• 21:00 – Final challenge and takeaway

Sign up for the newsletter here: https://jerred.com

• 00:30 – Why AI shouldn’t be your primary source of ideas

• 02:00 – Method 1: The Self-Interview Process for authentic content

• 05:20 – Using ChatGPT to generate questions without losing your voice

• 07:40 – Method 2: The Inspiration Method using content sorters

• 10:05 – How to ethically borrow from successful content formats

• 12:00 – Method 3: The Vanilla Ice Method—create content from your own day

• 14:30 – The power of documentation over creation

• 15:45 – James Clear’s 5-step creative process

• 18:20 – Final thoughts on creating content with longevity

Sign up for the newsletter here: https://jerred.com

• 0:30 – Why productivity depends on your ability to produce

• 2:00 – The role of deep work in entrepreneurial success

• 3:30 – Three focus aids to enhance productivity

• 6:00 – Blocking your time and blacking out distractions

• 7:30 – Creating rituals to trigger focused work

• 9:00 – Defining clear targets for each deep work session

• 10:30 – Making deep work a recurring habit

• 12:00 – Why organization matters for flow state

• 13:30 – The role of sleep in cognitive performance and productivity

• 15:00 – Final thoughts on mastering deep work for business and life