Get ready for a truly insightful episode of Behind the Stick podcast, as we chat with the one and only Kaitlyn Stewart! If you're a cocktail enthusiast, aspiring bartender, or just love a good drink, you won't want to miss this. Kaitlyn is a force in the cocktail world - a World Class Bartender of the Year, creative consultant, mentor, and a social media star known for her engaging cocktail content. In this in-depth interview, we dive into her remarkable journey: From Humble Beginnings to World Champion: Discover how Kaitlyn's passion for hospitality and cocktail history led her to the top of the bartending world. She shares behind-the-scenes stories of intense competitions, her Canadian team support, and the life-changing impact of winning the prestigious World Class title. The Art of Cocktail Content Creation: Kaitlyn reveals how she transitioned to creating captivating cocktail content during the pandemic, connecting with a wider audience and sharing her expertise in a whole new way. Learn how she combines her knowledge with creativity to make even complex cocktails accessible and fun. Social Media's Impact on Cocktail Culture: We discuss how platforms like TikTok and Instagram have transformed the way people interact with and learn about cocktails. Kaitlyn shares her insights on the changing landscape of consumer preferences and how content creators are shaping the industry. Overcoming Challenges and Embracing Growth: Kaitlyn opens up about the challenges of being a female in the industry, dealing with online criticism, and finding balance in a demanding career. Her story is one of resilience, passion, and a commitment to elevating the craft of bartending. Whether you're a seasoned bartender, a home mixologist, or simply love a good drink, you'll find inspiration and knowledge in this conversation with Kaitlyn Stewart. Hashtags: #cocktails #bartending #worldclass #mixology #bartenderlife #contentcreator #cocktailenthusiast #drinks #spirits #behindthebar

Are memes the future of marketing? On this episode, we dive into the hilarious and sometimes surprisingly profound world of hospitality industry memes with Nick Hogan, the mastermind behind the wildly popular Mover & Shaker Co. Nick shares his journey from bartender to meme lord, explaining how he taps into the shared experiences of bartenders, servers, and everyone who's ever worked in the service industry to create content that resonates deeply. Get ready for a side-splitting conversation about the power of humor in building community. We'll discuss how Nick balances running a successful merchandise company with his viral meme-making, the challenges of staying relevant in an ever-evolving social media landscape, and the unexpected ways his memes spark important conversations about the realities of working in the hospitality industry. Whether you're a bartender, a server, or simply love a good laugh, this episode is a must-listen. Join us as we explore the intersection of humor, business, and the service industry with the one and only Mover & Shaker. ------- You can discover more about Nick: Mover & Shaker Instagram: https://www.instagram.com/moverandshakerco/ Nick's Personal Instagram: https://www.instagram.com/boldcitybourbon/ ------ You can find out more about Lui on his Youtube Channel: @Lui_Fern Instagram: https://www.instagram.com/luifern/ TikTok: https://www.tiktok.com/@lui_fern ---- Find out more about Leandro on his YouTube Channel: @TheEducatedBarfly Instagram: https://www.instagram.com/theeducatedbarfly/ TikTok: https://www.tiktok.com/@theeducatedbarfly

Lucas Assis is a force to be reckoned with in the world of cocktails and spirits. A veteran bartender with over 400,000 followers on Instagram and TikTok, he's captivated audiences with his deep knowledge of agave spirits, especially tequila and mezcal. His journey from Brazilian bartender to social media sensation is a story of passion, hard work, and a little bit of luck. I was thrilled to have him on the podcast for a lively discussion about his unique perspective on the world of agave spirits. Despite being a Brazilian native, Lucas has become an unlikely champion of tequila and mezcal. His fascination with these iconic Mexican spirits began while working in Los Angeles bars specializing in whiskey and agave-based drinks. Inspired by chefs, distillery visits in Mexico, and his own growing obsession with the craft, he decided to take a chance on social media during pandemic-related joblessness. His cocktail lessons and passionate reviews of agave spirits quickly resonated with a thirsty audience, launching him into the spotlight. Lucas offers refreshingly honest insights into the tequila boom, the challenges of selling cocktails online, and the evolving tastes of the bar scene. We also discuss his thoughts on the potential for rum to be the next big thing in spirits and the fascinating world of Mexican Spirits. And of course, we couldn't resist delving into his infamous haunted doll story from a recent trip to Mexico. This episode is a must-listen for anyone interested in tequila, mezcal, cocktails, and the fascinating stories behind the spirits we love. ------- You can discover more about Lucas on his youtube channel: @TheLucasAssis_ Or on his instagram: https://www.instagram.com/thelucasassis/ His Tiktok: https://www.tiktok.com/@thelucasassis_ ------ You can find out more about Lui on his Youtube Channel: @Lui_Fern Instagram: https://www.instagram.com/luifern/ TikTok: https://www.tiktok.com/@lui_fern ---- Find out more about Leandro on his YouTube Channel: @TheEducatedBarfly Instagram: https://www.instagram.com/theeducatedbarfly/ TikTok: https://www.tiktok.com/@theeducatedbarfly