In this episode of Behind the Closing Door, Nicole and Tony sit down with Adam Gillespie, founder of Apex Elite AI, Inman Award winner, and recognized leader in AI for real estate. Adam shares his journey from discovering ChatGPT to building one of the most impactful AI training communities for realtors worldwide. He reveals how agents can leverage AI to save time, streamline their business, and reclaim balance in their personal lives all while avoiding the common fears around “being replaced.” From real-world case studies (like saving a deal with zoning laws) to the future of generative engine optimization (GEO), this conversation is packed with insights for anyone curious about how AI is transforming real estate and beyond.

In this episode of Behind the Closing Door, Nicole and Tony sit down with Danny Colella, co-founder and Content Marketing Director of Captive Content, to talk about building trust-driven brands through authentic content. Danny introduces his concept of “Trust First Marketing,” shifting the focus from chasing viral fame to creating relatable, consistent content that attracts the right clients. They dig into overcoming video fears, embracing imperfection, and valuing smaller but engaged audiences over vanity metrics. The conversation also explores how AI can simplify content creation, the future of Web 3.0, and the importance of meeting your audience where they are—on the right platforms for their age and needs. With personal stories, industry insights, and a few laughs about parenting and technology addiction, the episode is both educational and refreshingly real.

In this episode of Behind the Closing Door, hosts Nicole Giamundo and Tony Carnesi sit down with new Denver-based real estate agent Lauren McMillan, who’s quickly carving her path in a competitive market using one powerful tool: authentic content. Lauren shares her journey from retail management to real estate, her bold move into social media (including TikTok home tours and a community book club), and how she’s building her business from the ground up without a local sphere. The group dives into the pressures of content creation, the value of staying consistent, and the underestimated power of simply being relatable. Whether you’re a new agent or a seasoned pro, this conversation is a refreshing reminder that personality and persistence still go a long way in real estate.