Concrete Coating Craft & Business Growth with Drayton Polzin (Polzin Epoxy)

How Polzin Epoxy Scaled: Systems, Sales & Creativity in Concrete Coating

In this episode, I sit down with Drayton Polzin of Polzin Epoxy, a true creative genius in the concrete coating and epoxy flooring space, to unpack what it really takes to build a business where art, craftsmanship, and growth systems all work together.

One line from this conversation perfectly captures Drayton’s mindset:

“Sometimes you gotta let the eagle fly.”

Drayton shares how creativity, obsession with the craft, and smart business decisions helped him evolve from hands-on installer to owner of a recognizable epoxy brand — without sacrificing quality, culture, or integrity.

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What You’ll Learn in This Episode:

• How Polzin Epoxy blends artistry and business systems

• Why epoxy flooring is more than installation — it’s creative problem-solving

• Lessons from scaling a concrete coating business with the right team

• Hiring, delegation, and building accountability without losing control

• How creative companies can still run disciplined, repeatable systems

• Why “letting the eagle fly” sometimes means taking the leap before you feel ready

This conversation is especially valuable if you’re running (or starting) a concrete coating or epoxy flooring business and want to grow without becoming a commodity installer.

WANT A CLEAR MARKETING PLAN FOR YOUR COATING BUSINESS?

If this episode sparks ideas but you’re looking for a step-by-step marketing strategy, watch our full 2026 Concrete Coating Marketing Webinar here: https://youtu.be/cHp3cZTKOD8

In that session, we break down:

• Lead targets and KPI tracking

• SEO, Google Ads, and AI search visibility

• Budgeting without guessing

• Conversion and follow-up systems that book jobs

NEED HELP GROWING YOUR BUSINESS?

If you want a second set of eyes on your marketing, systems, or growth plan, you can book a free discovery call with our team here:

https://bekindlocal.com/discovery/

We’ll help you identify:

• Where leads are leaking

• What matters most right now

• What to fix first for real momentum

Marketing clarity creates momentum.

Momentum creates growth.

And growth works best when creativity and systems align.

#epoxyresin #epoxyinnovation #epoxyartistry #craftsmanshipandcreativity #epoxybusinessgrowth

CHAPTERS:

00:00 - Intro

00:38 - Getting to Know Drayton Polzin

02:11 - What Drives Drayton Polzin

03:57 - Love for Epoxy

04:49 - Excitement About Epoxy Today

05:51 - Starting an Epoxy Business

07:16 - Early Days of the Business

08:21 - Realizing the Need for Help

09:42 - Team Structure Today

11:19 - Lessons in Business Growth

15:33 - The Polzin Culture

16:47 - Team Accountability and Information Sharing

18:40 - Doing the Job Right

23:27 - Building Business Systems

25:25 - The “What’s In It For Me” Mentality

28:00 - Networking Tips

28:33 - Importance of Social Presence

33:20 - Energy in Social Media

35:24 - Client Stories and Experiences

40:29 - Future of the Epoxy Industry

44:35 - Motivation and Drive

45:17 - Bar Tops and Tables

47:15 - Advice for New Entrepreneurs

49:28 - Goal Structure for Success

52:25 - Personal Life: His Wife

54:53 - Podcast Recommendations

55:50 - Book Recommendations

57:05 - Where to Find Drayton Polzin

58:53 - Going Full Time in Epoxy

01:00:30 - Finding Industry Support

01:04:30 - Outro

Most concrete coating installers never realize they’re sitting on a business that could make them millionaires. In this powerful episode, Yan Vinarskiy—owner of Floorguard—breaks down the real systems behind scaling a coatings company from struggling seasons to $250K+ months, record-breaking growth, and a clear path toward a $5M year.Yan shares how he went from management consulting to acquiring Floorguard, revitalizing its service division, and transforming it into one of Chicago’s fastest-growing concrete coating operations. You’ll learn how he rebuilt the business using tight operations, proven SOPs, installer incentives, AI-assisted lead follow-up, and a high-performance sales pipeline.In this episode, you’ll learn: • Why the concrete coatings industry is still early—and why Yan says it can create future millionaires • The exact systems that took Floorguard from 0 leads/month to 5–7 high-quality opportunities per day • How switching installer pay from hourly to commission drastically reduced callbacks • How to use AI, automation, and appointment-setting systems to scale without breaking your business • The real cost of cheap leads—why quality beats volume every time • Why most installers fail to grow (and how to avoid the common traps)Whether you’re an installer, a home-service operator, or an entrepreneur entering the coatings space, this conversation gives you the blueprint for building a seven-figure business with real-world systems you can implement today.Watch now to learn the cheat codes most installers miss—and discover why this industry has the potential to create the next generation of millionaires.#ConcreteCoatings #EpoxyFlooring #ScalingSecrets #MillionDollarBusiness #Floorguard #YanVinarskiy #DigitalMarketingForContractors #LeadGeneration #HomeServiceBusiness #SOPSystems #CustomerExperienceExcellence #SmallBusinessSuccessCHAPTERS:00:00 - Introducing Yan Vinarskiy, Owner of Floorguard01:24 - What is Floorguard03:45 - Yan's Background and Why He Bought Floorguard05:38 - Future of the Concrete Coating Industry07:22 - First Challenge as New Owner of Floorguard09:43 - Addressing Initial Challenges11:42 - Bringing in a Business Partner14:02 - Analyzing Lead Sources14:56 - Caution Against Industry Trickery16:22 - Scaling Process Overview19:14 - Daily Schedule Insights20:36 - Achieving Business Goals21:47 - Strategies for Scaling Success24:36 - Key SOPs to Reduce Return Visits30:28 - Managing Leads Effectively30:37 - Experience with AI and Technology34:57 - Importance of a Back Office37:20 - When to Hire Internally40:35 - Impact of Internal Hiring43:05 - Incentivizing Your Sales Team45:21 - Frequency of Sales Team Meetings46:41 - SOPs for Installation Processes49:20 - Building Company Culture52:15 - FloorGuard’s Mission Statement53:13 - Vision for Floorguard in 5 Years54:46 - Advice for New Installers57:50 - Overview of Floorguard Products1:00:54 - Contacting Floorguard1:02:30 - Final Thoughts1:04:53 - Learning from Others1:06:19 - Recommended Books1:07:41 - Where to Find Yan1:08:04 - Outro

Isaiah Pride, co-founder of Wicked Kolors, shares one of the most powerful and transparent journeys in the decorative concrete industry. From growing up in a family concrete business to restarting life from scratch, Isaiah reveals how grit, humility, and relentless craftsmanship helped him build a nationally recognized brand known for artistry, innovation, and integrity.In this episode, Isaiah breaks down how he turned challenges into opportunity — from rebuilding after toxic partnerships to developing systems that allowed Wicked Colors to scale, lead a national network, and deliver next-level quality. He opens up about mentorship, discipline, personal transformation, and the community values that drive everything he builds.If you’re a home-service pro, an entrepreneur, or someone who believes in doing business the right way, this conversation delivers rare insights you won’t hear anywhere else. Learn how to grow with purpose, elevate your craft, and build a business — and a legacy — you can be proud of.#IsaiahPride #WickedKolors #DecorativeConcrete #ConcreteCoatings#HomeServiceBusiness #ContractorTips #BusinessLeadership#TradesBusinessGrowth #SOPs #BusinessSystems #ConcreteArtistry#EntrepreneurMindset #ContractorSuccess #BeKindLocal#ConcreteIndustry #CreativeTrades #ScalingYourBusiness#CraftsmanshipMatters #TradeProfessionals #WickedColorsConcreteCHAPTERS:00:00 – Welcome to Be Kind Local01:53 – Isaiah’s Humble Mindset & Roots03:16 – How Wicked Colors Was Born08:15 – Breaking Toxic Business Cycles13:41 – Evolution of Decorative Concrete & Coatings17:04 – Turning Competitors Into Allies20:58 – Delivering Value Beyond the Job21:34 – How Isaiah Scaled Wicked Colors Fast23:18 – Selling an Experience, Not Just a Service25:30 – Learning Business the Hard Way27:48 – Why SOPs Transform Your Company31:18 – Systems & Processes That Drive Success32:12 – How Isaiah Holds His Team Accountable35:43 – Living, Breathing SOPs (Game-Changer)40:48 – The Role of Communication in Leadership44:24 – Advice for New Home-Service Entrepreneurs49:50 – Tools That Help You Scale (Google Business Suite)51:30 – Understanding Marketing Costs the Right Way57:18 – Seeing Business Through the Lens of Opportunity58:05 – Social Media Habits That Built Wicked Colors01:01:09 – Inside Dad’s House Inc (Isaiah’s Nonprofit)01:05:43 – Networking That Changed Everything01:09:50 – Isaiah’s Boldest Business Risk01:12:50 – Wicked Colors’ Mission & Future Vision01:15:00 – Isaiah’s Goal-Setting Framework01:18:50 – Podcasts Isaiah Recommends01:19:30 – Books That Shaped Isaiah’s Leadership01:21:14 – Why Supporting Veterans Matters01:24:10 – Where to Find Isaiah Online01:26:15 – Final Words of Wisdom