Isaiah Pride, co-founder of Wicked Kolors, shares one of the most powerful and transparent journeys in the decorative concrete industry. From growing up in a family concrete business to restarting life from scratch, Isaiah reveals how grit, humility, and relentless craftsmanship helped him build a nationally recognized brand known for artistry, innovation, and integrity.In this episode, Isaiah breaks down how he turned challenges into opportunity — from rebuilding after toxic partnerships to developing systems that allowed Wicked Colors to scale, lead a national network, and deliver next-level quality. He opens up about mentorship, discipline, personal transformation, and the community values that drive everything he builds.If you’re a home-service pro, an entrepreneur, or someone who believes in doing business the right way, this conversation delivers rare insights you won’t hear anywhere else. Learn how to grow with purpose, elevate your craft, and build a business — and a legacy — you can be proud of.#IsaiahPride #WickedKolors #DecorativeConcrete #ConcreteCoatings#HomeServiceBusiness #ContractorTips #BusinessLeadership#TradesBusinessGrowth #SOPs #BusinessSystems #ConcreteArtistry#EntrepreneurMindset #ContractorSuccess #BeKindLocal#ConcreteIndustry #CreativeTrades #ScalingYourBusiness#CraftsmanshipMatters #TradeProfessionals #WickedColorsConcreteCHAPTERS:00:00 – Welcome to Be Kind Local01:53 – Isaiah’s Humble Mindset & Roots03:16 – How Wicked Colors Was Born08:15 – Breaking Toxic Business Cycles13:41 – Evolution of Decorative Concrete & Coatings17:04 – Turning Competitors Into Allies20:58 – Delivering Value Beyond the Job21:34 – How Isaiah Scaled Wicked Colors Fast23:18 – Selling an Experience, Not Just a Service25:30 – Learning Business the Hard Way27:48 – Why SOPs Transform Your Company31:18 – Systems & Processes That Drive Success32:12 – How Isaiah Holds His Team Accountable35:43 – Living, Breathing SOPs (Game-Changer)40:48 – The Role of Communication in Leadership44:24 – Advice for New Home-Service Entrepreneurs49:50 – Tools That Help You Scale (Google Business Suite)51:30 – Understanding Marketing Costs the Right Way57:18 – Seeing Business Through the Lens of Opportunity58:05 – Social Media Habits That Built Wicked Colors01:01:09 – Inside Dad’s House Inc (Isaiah’s Nonprofit)01:05:43 – Networking That Changed Everything01:09:50 – Isaiah’s Boldest Business Risk01:12:50 – Wicked Colors’ Mission & Future Vision01:15:00 – Isaiah’s Goal-Setting Framework01:18:50 – Podcasts Isaiah Recommends01:19:30 – Books That Shaped Isaiah’s Leadership01:21:14 – Why Supporting Veterans Matters01:24:10 – Where to Find Isaiah Online01:26:15 – Final Words of Wisdom