Concrete Coating Craft & Business Growth with Drayton Polzin (Polzin Epoxy)

How Polzin Epoxy Scaled: Systems, Sales & Creativity in Concrete Coating

In this episode, I sit down with Drayton Polzin of Polzin Epoxy, a true creative genius in the concrete coating and epoxy flooring space, to unpack what it really takes to build a business where art, craftsmanship, and growth systems all work together.

One line from this conversation perfectly captures Drayton’s mindset:

“Sometimes you gotta let the eagle fly.”

Drayton shares how creativity, obsession with the craft, and smart business decisions helped him evolve from hands-on installer to owner of a recognizable epoxy brand — without sacrificing quality, culture, or integrity.

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What You’ll Learn in This Episode:

• How Polzin Epoxy blends artistry and business systems

• Why epoxy flooring is more than installation — it’s creative problem-solving

• Lessons from scaling a concrete coating business with the right team

• Hiring, delegation, and building accountability without losing control

• How creative companies can still run disciplined, repeatable systems

• Why “letting the eagle fly” sometimes means taking the leap before you feel ready

This conversation is especially valuable if you’re running (or starting) a concrete coating or epoxy flooring business and want to grow without becoming a commodity installer.

WANT A CLEAR MARKETING PLAN FOR YOUR COATING BUSINESS?

If this episode sparks ideas but you’re looking for a step-by-step marketing strategy, watch our full 2026 Concrete Coating Marketing Webinar here: https://youtu.be/cHp3cZTKOD8

In that session, we break down:

• Lead targets and KPI tracking

• SEO, Google Ads, and AI search visibility

• Budgeting without guessing

• Conversion and follow-up systems that book jobs

NEED HELP GROWING YOUR BUSINESS?

If you want a second set of eyes on your marketing, systems, or growth plan, you can book a free discovery call with our team here:

https://bekindlocal.com/discovery/

We’ll help you identify:

• Where leads are leaking

• What matters most right now

• What to fix first for real momentum

Marketing clarity creates momentum.

Momentum creates growth.

And growth works best when creativity and systems align.

#epoxyresin #epoxyinnovation #epoxyartistry #craftsmanshipandcreativity #epoxybusinessgrowth

CHAPTERS:

00:00 - Intro

00:38 - Getting to Know Drayton Polzin

02:11 - What Drives Drayton Polzin

03:57 - Love for Epoxy

04:49 - Excitement About Epoxy Today

05:51 - Starting an Epoxy Business

07:16 - Early Days of the Business

08:21 - Realizing the Need for Help

09:42 - Team Structure Today

11:19 - Lessons in Business Growth

15:33 - The Polzin Culture

16:47 - Team Accountability and Information Sharing

18:40 - Doing the Job Right

23:27 - Building Business Systems

25:25 - The “What’s In It For Me” Mentality

28:00 - Networking Tips

28:33 - Importance of Social Presence

33:20 - Energy in Social Media

35:24 - Client Stories and Experiences

40:29 - Future of the Epoxy Industry

44:35 - Motivation and Drive

45:17 - Bar Tops and Tables

47:15 - Advice for New Entrepreneurs

49:28 - Goal Structure for Success

52:25 - Personal Life: His Wife

54:53 - Podcast Recommendations

55:50 - Book Recommendations

57:05 - Where to Find Drayton Polzin

58:53 - Going Full Time in Epoxy

01:00:30 - Finding Industry Support

01:04:30 - Outro