What if getting into the best shape of your life after 30 wasn't about eating less, training more, or following another restrictive diet?

I had a 43-year-old client who was struggling to lose weight eating around 2,000 calories a day. Today, he's maintaining 10–12% body fat while eating 3,000 calories a day.

In this episode of BUILT, I'm breaking down exactly how I'd approach getting leaner, building muscle, and transforming my physique after 30, including how I'd structure the first 12 weeks.

This isn't about extreme diets, complicated protocols, or unnecessary BS. Just a practical, proven approach to building a stronger, leaner physique and creating results you can actually maintain.

If you find value in this episode, follow BUILT and share it with somebody who's ready to take their health and fitness seriously.

Most people spend their lives trying to figure out who they are. But what if you're not supposed to find yourself? What if you're supposed to build yourself?

In the first episode of BUILT, Seth Wickstrom explores how our thoughts, habits, decisions, and environment shape the people we become, whether we're intentional about it or not.

Drawing from personal experiences, psychology, and lessons, we get into the relationship between action and identity, why confidence is built through evidence, and how to pursue growth without constantly feeling like you're not enough.

Because becoming better isn't about having everything figured out. It's about taking responsibility for who you're becoming.

There's always more to build.