https://youtu.be/x0Jd8GRlA4wB2B SaaS marketing, storytelling, and media brand strategy in the age of AI commoditization. Colin Campbell (Pixis AI, ex-Outreach/Sales Hacker) shares lessons on content, community, and growth.

Learn why SaaS companies can’t just “out-promote,” how to escape the commodity trap, and what timeless storytelling principles separate brands that win. Colin unpacks the Sales Hacker playbook, HubSpot’s media bets, and why acquiring a media brand rarely works.

If you’re a SaaS CMO, VP of Marketing, or founder, this episode is packed with practical strategies to build authority, escape commodity status, and grow in 2025 and beyond.

Guest - Colin:
[ https://www.linkedin.com/in/colin-campbellism/ ]
Host - Ugi:
[ https://www.linkedin.com/in/ugljesadj/ ]

Curated Library of the World's Best B2B Content - www.theb2bvault.com

B2B Vault Bot - get the best B2B marketing advice, explore minds of the best experts, solve problems, and get smarter at B2B marketing: app.theb2bvault.com/chat

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Click here to view the episode transcript.

Most B2B product pages are conversion killers - and Logan Hendrickson knows exactly why.

As a Product Marketing Manager who’s reviewed and rebuilt hundreds of product pages, Logan reveals the real mistakes that are costing you customers (and revenue) every single day.

In this episode, you’ll learn:

Why feature-heavy pages actually repel buyers
The messaging framework that converts 3x better
How to uncover what your prospects really care about
The psychology behind high-converting product pages
Logan’s proven template for B2B product page success
Logan PMM has helped dozens of B2B companies transform their product messaging from feature dumps into conversion machines. His strategies have contributed to millions in additional revenue for his clients.

This isn’t theory - it’s battle-tested advice from the front lines of B2B marketing.

Timestamps:
00:00 - Intro
02:23 - The Commoditization Problem in B2B SaaS
04:05 - What Clear Messaging Really Looks Like
07:09 - Positioning + Messaging = Marketing Foundation
08:21 - Building a Messaging Blueprint
10:28 - Inside Logan’s Messaging Framework
13:30 - Category Creation vs. Category Entry
17:40 - Why Service Companies Need Product Pages
20:32 - Winning Frameworks for Product & Homepages
24:07 - Interactive Demos that Actually Convert
25:14 - Reducing Friction & Moving the “Aha” Moment Forward
26:29 - Above the Fold: What Really Matters
27:53 - Trust Signals & Design Psychology
30:36 - Client Wins & Real-World Messaging Examples
32:32 - Book Recommendation: Very Good Copy
33:33 - Closing Thoughts & Wrap-Up

Guest - Logan:
[ https://www.linkedin.com/in/logan-hendrickson/ ]
Host - Ugi:
[ https://www.linkedin.com/in/ugljesadj/ ]

Curated Library of the World's Best B2B Content - www.theb2bvault.com

B2B Vault Bot - get the best B2B marketing advice, explore minds of the best experts, solve problems, and get smarter at B2B marketing: app.theb2bvault.com/chat

SUBSCRIBE for more B2B strategies that actually work.

Click here to view the episode transcript.

Matt Carnevale (Head of Community at Exit Five) believes most B2B communities fail because they’re built for leads, not people. In this episode, we talk about how to start a community from scratch, the pilot method to land your first 25 members, and why niche communities will beat broad ones.

We also dig into Exit Five’s growth loops, feedback systems, and playbooks, how to promote yourself without being spammy, and where B2B communities are headed with AI. Finally, Matt shares his take on the future of B2B marketing - and what “winning at life” really means.
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Click here to view the episode transcript.
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B2B Vault - Get better at B2B marketing and learn from the best B2B experts -> https://www.theb2bvault.com/

ContentMonk - content marketing agency that makes B2B brands stand out, become category leaders, and drive SQLs -> https://www.contentmonk.io/

Natalie Marcotullio (Head of Marketing at Navattic) believes most B2B SaaS companies are blending into a sea of sameness-and that’s killing their growth. In this episode, we talk about how to truly stand out in a saturated market, why interactive demos are becoming a secret weapon for conversions, and how customer-led communities will shape the future of B2B marketing.
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• (00:00) - – Intro
• (02:40) - – Standing Out in a Saturated B2B Market
• (03:37) - – Navattic’s Position in Interactive Demo Software
• (05:42) - – Content Quality Standards & Unique Content Strategy
• (07:40) - – Interactive Demos: Use Cases & Best Website Placement
• (10:46) - – Short vs Long Demos + Personalization Wins
• (12:55) - – Keeping Users Engaged in Product Demos
• (15:34) - – Tracking, Retargeting & Re-Engaging Demo Visitors
• (19:38) - – Future of B2B Marketing by 2030
• (23:19) - – Consolidation vs Hyper-Niche SaaS Markets
• (29:06) - – Navattic’s Roadmap & Growth Strategy
• (33:10) - – Content Velocity, GEO & Relationship-Driven Marketing
• (39:19) - – How to Win at the Game Called Life

ContentMonk - content marketing agency that makes B2B brands stand out, become category leaders, and drive SQLs -> https://www.contentmonk.io/

James Colistra (Founder of Wonderfish and Ex-Forbes Exec) believes modern B2B brands need to think like media companies if they want to stand out. In this episode, we talk about building trust at scale, what B2B can learn from legacy media, and why storytelling-not selling-is the real growth engine.
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• (00:00) - – Intro
• (02:27) - – From Forbes to SaaS: lessons on trust and longevity
• (07:43) - – The 95/5 rule: building trust with buyers who aren’t buying yet
• (11:12) - – Why events are the future of B2B marketing
• (16:10) - Turning a software company into a media company
• (18:24) - – Launching a flagship content pillar (Forbes-style)
• (21:25) - – Inside Forbes: how world-class stories are found and edited
• (24:23) - – Randall Lane’s approach to uncovering untold stories
• (26:35) - – Storytelling that drives both brand and sales
• (29:28) - – The future of marketing: AI, creativity, and human psychology
• (31:50) - – Making “boring” B2B software emotional and exciting
• (34:23) - – Must-read books for B2B marketers and founders
• (36:40) - – Lessons from fatherhood: being present in a distracted world
• (38:22) - – How to win at life without losing your critical thinking to AI

ContentMonk - content marketing agency that makes B2B brands stand out, become category leaders, and drive SQLs -> https://www.contentmonk.io/

Melissa Rosenthal (CEO at Outlever and Ex-CCO at at ClickUp) thinks most B2B companies won’t survive the next few years. In this episode, we talk about why cold emails don’t work anymore, why content is getting worse, and how smart companies are building brands people actually care about.
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0:00 – 0:50 Intro
0:51 – 2:58 Are we in the era of B2B commoditization?
2:59 – 4:43 Why most B2B companies shouldn’t exist
4:44 – 7:56 You’ve got a great product and money in the bank - now what?
7:57 – 11:33 Building a media company inside your company
11:34 – 16:00 Creativity in B2B - how to not be boring
16:01 – 19:50 The future of content, websites, and SEO
19:51 – 21:30 Why marketing is in an identity crisis
21:31 – 26:20 Outbound is dead. Here’s what works instead
26:21 – 30:13 What “brand” actually means (and how to build one from scratch)
30:14 – 33:50 What B2B can learn from B2C (but shouldn’t copy blindly)
33:51 – 40:43 Quickfire round

Click here to view the episode transcript.
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B2B Vault - Get better at B2B marketing and learn from the best B2B experts -> https://www.theb2bvault.com/

ContentMonk - content marketing agency that makes B2B brands stand out, become category leaders, and drive SQLs -> https://www.contentmonk.io/