https://youtu.be/x0Jd8GRlA4wB2B SaaS marketing, storytelling, and media brand strategy in the age of AI commoditization. Colin Campbell (Pixis AI, ex-Outreach/Sales Hacker) shares lessons on content, community, and growth.

Learn why SaaS companies can’t just “out-promote,” how to escape the commodity trap, and what timeless storytelling principles separate brands that win. Colin unpacks the Sales Hacker playbook, HubSpot’s media bets, and why acquiring a media brand rarely works.

If you’re a SaaS CMO, VP of Marketing, or founder, this episode is packed with practical strategies to build authority, escape commodity status, and grow in 2025 and beyond.

Guest - Colin:
[ https://www.linkedin.com/in/colin-campbellism/ ]
Host - Ugi:
[ https://www.linkedin.com/in/ugljesadj/ ]

Curated Library of the World's Best B2B Content - www.theb2bvault.com

B2B Vault Bot - get the best B2B marketing advice, explore minds of the best experts, solve problems, and get smarter at B2B marketing: app.theb2bvault.com/chat

SUBSCRIBE for more B2B strategies that actually work.

Click here to view the episode transcript.

Most B2B product pages are conversion killers - and Logan Hendrickson knows exactly why.

As a Product Marketing Manager who’s reviewed and rebuilt hundreds of product pages, Logan reveals the real mistakes that are costing you customers (and revenue) every single day.

In this episode, you’ll learn:

Why feature-heavy pages actually repel buyers
The messaging framework that converts 3x better
How to uncover what your prospects really care about
The psychology behind high-converting product pages
Logan’s proven template for B2B product page success
Logan PMM has helped dozens of B2B companies transform their product messaging from feature dumps into conversion machines. His strategies have contributed to millions in additional revenue for his clients.

This isn’t theory - it’s battle-tested advice from the front lines of B2B marketing.

Timestamps:
00:00 - Intro
02:23 - The Commoditization Problem in B2B SaaS
04:05 - What Clear Messaging Really Looks Like
07:09 - Positioning + Messaging = Marketing Foundation
08:21 - Building a Messaging Blueprint
10:28 - Inside Logan’s Messaging Framework
13:30 - Category Creation vs. Category Entry
17:40 - Why Service Companies Need Product Pages
20:32 - Winning Frameworks for Product & Homepages
24:07 - Interactive Demos that Actually Convert
25:14 - Reducing Friction & Moving the “Aha” Moment Forward
26:29 - Above the Fold: What Really Matters
27:53 - Trust Signals & Design Psychology
30:36 - Client Wins & Real-World Messaging Examples
32:32 - Book Recommendation: Very Good Copy
33:33 - Closing Thoughts & Wrap-Up

Guest - Logan:
[ https://www.linkedin.com/in/logan-hendrickson/ ]
Host - Ugi:
[ https://www.linkedin.com/in/ugljesadj/ ]

Curated Library of the World's Best B2B Content - www.theb2bvault.com

B2B Vault Bot - get the best B2B marketing advice, explore minds of the best experts, solve problems, and get smarter at B2B marketing: app.theb2bvault.com/chat

SUBSCRIBE for more B2B strategies that actually work.

Click here to view the episode transcript.

Matt Carnevale (Head of Community at Exit Five) believes most B2B communities fail because they’re built for leads, not people. In this episode, we talk about how to start a community from scratch, the pilot method to land your first 25 members, and why niche communities will beat broad ones.

We also dig into Exit Five’s growth loops, feedback systems, and playbooks, how to promote yourself without being spammy, and where B2B communities are headed with AI. Finally, Matt shares his take on the future of B2B marketing - and what “winning at life” really means.
------------------------------
Click here to view the episode transcript.
------------------------------
B2B Vault - Get better at B2B marketing and learn from the best B2B experts -> https://www.theb2bvault.com/

ContentMonk - content marketing agency that makes B2B brands stand out, become category leaders, and drive SQLs -> https://www.contentmonk.io/