Violet Lange, Harvard MBA and former management consultant, shares how she transitioned from executive coaching into love, dating and intimacy coaching, and what it really takes to build a credible, results-driven business in a “soft skills” niche. We talk client outcomes and measurement, why trust in online marketing has shifted since 2017, and how Violet is rebuilding with a more resilient ecosystem of offers rather than relying on one paid ads channel.

You’ll hear how she balances ambition with motherhood, why scalability became non-negotiable after family health challenges, and the practical thinking behind pricing, funnels, and “people paying to become a lead” through low-ticket offers. Expect a thoughtful conversation on relationships, ROI, authenticity in marketing, and designing a business that supports real life.

Key topics covered
- From corporate consulting to love coaching: the pivot and timing
- Quantifying results in relationships and intimacy coaching
- Ads, webinars, sales calls, pricing strategy, and offer suites
- Erosion of trust post-Covid and longer buyer journeys
- Scalability, parenting, and choosing the right “glass ball”

Links and resources
- Free private podcast series: https://violetlange.com/saturdaynight
- IG: https://www.instagram.com/violetlovelange
- FB: https://www.facebook.com/violetlange1
- LinkedIn: https://www.linkedin.com/in/violetlange/
- Podcast: https://podcasts.apple.com/us/podcast/bold-love-soulful-sex-on-dating-relationships-lineage/id1439037845

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

Prove Design Value to Win Better Clients with Clive Grinyer

Clive Grinyer joins the Authority Builder podcast to unpack why design must prove its value, not just claim it, and how the DBA Design Effectiveness Awards help agencies and in-house teams do exactly that. We explore what judges really look for, how to link outcomes back to the original brief, and why “effectiveness” beats subjective taste when you want credibility with decision makers. Clive also shares why anonymity and declaring other influencing factors strengthens the process, plus how long-term results can matter more than a short sales spike.

We also zoom out into service design and the future of design leadership, including how AI may increase the need for design evidence, ambition, and customer-centred strategy.

Key topics covered:
- Proving design value through clear objectives and metrics
- What makes a strong DBA effectiveness entry (and common pitfalls)
- Service design, UX, and research as a combined force
- AI, design intelligence, and earning a seat at the board table

Resources:

• https://www.amazon.co.uk/Redesigning-Thinking-Service-Solving-Challenges/dp/3111392821
• https://www.audible.co.uk/pd/Redesigning-Thinking-Audiobook/B0G6GM7NMQ
  
  

Entering the DBA Design Effectiveness Awards? Good to know:

• DBA members get their first entry free, and it can’t be carried over to next year.
• Pay your entry fee by 23 October to save £100+VAT, even if you submit later.
• Entries close 1 Dec
• I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure if your project is a contender? Get a free verdict.
Tell me about your project in a short form. Within 24 hours, I’ll send you a personal verdict covering:

• whether it’s a contender
• what evidence you’d need
• whether 1 December is realistic

👉 Submit your project: https://airtable.com/app8LMAyKzDMkh7mZ/pagvVTcsBugtWN7Eu/form

Already have a strong contender in mind?
If you know you’ve got a serious project, or you want to re-enter something that didn’t win last time, skip the form and book a quick call with me.

👉 Book a call: https://calendly.com/kaffeen/quick-collab-call

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call

Wondering what entering the DBA Design Effectiveness Awards really takes? This episode breaks it down with real numbers and realistic time commitments, so you can decide without guesswork.

Key topics covered

• 2027 entry fees, member free entry, and early bird payment saving (pay by 23 Oct, submit by 1 Dec)
• Why time, not money, is usually the real barrier
• What you actually need from the client (a top 10 results list, plus a short call)
• The three priority proof points: objectives, sales data, marketing spend
• Evidence you can gather without the client (trade press, Grocer category reports, Euromonitor and Mintel summaries, other agencies’ case studies, reviews and social comments)
• Handling confidentiality: judge-only version vs publication version with redactions
• Why to run the entry like a project, not a side task
  
  

Entering the DBA Design Effectiveness Awards? Good to know:

• DBA members get their first entry free, and it can’t be carried over to next year.
• Pay your entry fee by 23 October to save £100+VAT, even if you submit later.
• Entries close 1 Dec
• I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure if your project is a contender? Get a free verdict.
Tell me about your project in a short form. Within 24 hours, I’ll send you a personal verdict covering:

• whether it’s a contender
• what evidence you’d need
• whether 1 December is realistic

👉 Submit your project: https://airtable.com/app8LMAyKzDMkh7mZ/pagvVTcsBugtWN7Eu/form

Already have a strong contender in mind?
If you know you’ve got a serious project, or you want to re-enter something that didn’t win last time, skip the form and book a quick call with me.

👉 Book a call: https://calendly.com/kaffeen/quick-collab-call

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call