Violet Lange, Harvard MBA and former management consultant, shares how she transitioned from executive coaching into love, dating and intimacy coaching, and what it really takes to build a credible, results-driven business in a “soft skills” niche. We talk client outcomes and measurement, why trust in online marketing has shifted since 2017, and how Violet is rebuilding with a more resilient ecosystem of offers rather than relying on one paid ads channel.

You’ll hear how she balances ambition with motherhood, why scalability became non-negotiable after family health challenges, and the practical thinking behind pricing, funnels, and “people paying to become a lead” through low-ticket offers. Expect a thoughtful conversation on relationships, ROI, authenticity in marketing, and designing a business that supports real life.

Key topics covered
- From corporate consulting to love coaching: the pivot and timing
- Quantifying results in relationships and intimacy coaching
- Ads, webinars, sales calls, pricing strategy, and offer suites
- Erosion of trust post-Covid and longer buyer journeys
- Scalability, parenting, and choosing the right “glass ball”

Links and resources
- Free private podcast series: https://violetlange.com/saturdaynight
- IG: https://www.instagram.com/violetlovelange
- FB: https://www.facebook.com/violetlange1
- LinkedIn: https://www.linkedin.com/in/violetlange/
- Podcast: https://podcasts.apple.com/us/podcast/bold-love-soulful-sex-on-dating-relationships-lineage/id1439037845

Entering the DBA Design Effectiveness Awards? I’ve written DEA entries for 16 years, with a 95%+ win rate.

Not sure your project is a contender? Tell me about it and get a free verdict

Got a serious contender, or re-entering? Book a call