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  • Ask an Influencer: Gen Z on becoming "happy, healthy, hot, + rich"
    2026/06/12

    In this episode, we get real about finances with Grace Lemire, a creator bringing financial literacy to Gen Z. Grace is all about transparency, sharing real, actionable strategies for saving, spending, and enjoying life while paving her own path to financial freedom. She offers smart tips and an inspiring perspective on investing in yourself today while making sure Future You is financially covered.

    This episode offers an inside look at how Gen Z is defining success and working towards it. Whether you're a brand looking to connect with Gen Z, an aspiring influencer, a financial professional, or just starting your own money journey, there’s valuable advice here to help you move forward with confidence.


    Key topics:

    • The impact of transparency in personal finance, including sharing income and expenses openly
    • Practical goal setting: breaking down ambitions into small, actionable steps
    • The emotional side of money: feelings of uncertainty and comparison among Gen Z
    • How social media influences perceptions of financial success and timelines
    • Advice for young adults: managing debt, emergency savings, and early investing
    • How brands can authentically connect with Gen Z on financial topics

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    51 分
  • Ask an Influencer: Gen Z Says Self-Care is Your Super Power
    2026/05/29

    In this episode of Ask an Influencer, Brooke and Robyn sit down with creator Enasha Olivia to explore her journey into authentic self-care, beauty routines, and how she’s inspiring women to embrace their natural selves while prioritizing mental health and self-love. Discover how her relatable content helps break taboos and encourages self-expression among Gen Z. In this episode we cover:

    • Enasha’s approach to creating content centered around grooming, self-love, and intentional living.
    • The importance of authenticity and transparency in building trust with her followers
    • Trends in Gen Z beauty: embracing natural hair, clean beauty, and minimalism.
    • The movement from over-consumption to self-care and minimalism.

    Connect with Enasha Olivia:

    • Instagram
    • TikTok

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    46 分
  • Ask an Influencer - Snack Bait: What Makes Gen Z Stop Scrolling
    2026/05/12

    In this episode, we chat with Hallie Parrott, a Gen Z food and snack creator, about how her candid reactions and unique content have built a loyal following. We dive into the factors that make snacks go viral, the importance of nostalgia, and how brands can better connect with Gen Z through authenticity and creativity.

    Key topics:

    • The rise of quirky, unexpected snacks and Hallie’s discovery process through store visits and international markets
    • How polarizing reactions increase engagement and make content more shareable
    • The role of texture, flavor combinations, and nostalgia in snack virality
    • The influence of brand packaging, limited editions, and collaborations on Gen Z’s snack choices
    • Strategies for food brands to appeal to Gen Z audiences with authenticity and humor
    • The importance of trust, real reactions, and leaving room for honest critiques in influencer marketing
    • Emerging snack trends like hot honey, sweet corn, and Asian flavors that are capturing Gen Z’s interest
    • The value of storytelling, genuine ratings, and influencer voice in building brand loyalty

    Connect with Hallie Parrott:

    • TikTok
    • Instagram
    • YouTube
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    42 分
  • Ask an Influencer: Expo West Trends & Snack Discoveries
    2026/03/11

    Season 3 of Ask an Influencer kicks off from the floor of Expo West. Brooke, Robyn, and Kevin (@snackeatingsnackss) break down the biggest trends shaping the future of food—from protein-packed everything and global flavor mashups to scavenger hunts and the surprising return of bread.

    They share their favorite snack discoveries, standout brand activations, and marketing ideas brands can learn from, plus insider advice for companies trying to stand out at Expo. Expect product highlights, emerging brands to watch, and a behind-the-scenes look at the energy driving the natural foods industry right now.

    Featured brands:

    @moodupmilk

    @snackbacktonature

    @kingarthurbaking

    @saffronroadfood

    @jesseandbens

    @jajupierogi

    @egglifefoods

    @churnfoods

    @belgianboys

    @drinkhotgirlsoda

    @freestylesnacking

    @flybyjing

    @goodpop

    @little.latke

    @queenstreetbakery

    @tattooedcheffoods

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    45 分
  • Ask an Influencer: Expo West Hot Takes and Helpful Hints
    2024/03/19

    In this special episode of Ask an Influencer, Brooke and Robyn interview Stephanie Spanarkel, Director of Trend Practice at Jump Rope Innovation, around everything Expo West. We'll talk about 5 trends we noticed, our Best Bites of the Day, and we give our top tips for attending the event. If you want an insider's view of this incredible event, this episode is for you!

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    28 分
  • Ask an Influencer: The Fashion Icon Hiding In Your Closet, with Fashion, Music, & Self Care Influencer, Aysat
    2025/06/27

    What if everything you need to amp up your style is already in your closet? On this episode of Ask An Influencer, we sit down with Aysat — a multi-talented content creator known for showing women how to achieve effortlessly chic looks (Because Everybody Has That, Right?), for her dynamic career as a singer/songwriter, and now for her luxurious new skin care brand, Ayodi. Aysat opens up about how being your authentic self is the key to performing, creating content, and finding your own personal style. Whether you follow her for outfit inspiration or original tracks, you will love her infectious energy and enthusiasm for empowering women to feel their best.

    This episode is full of heart, hustle, and a whole lot of style. Don’t miss it.

    🎧 Listen now and let us know your favorite takeaway!

    Follow Aysat:
    https://www.instagram.com/aysat_officiel/

    https://www.instagram.com/ayodiskin/


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    47 分
  • Ask an Influencer: Building Connection & Community, with Tony Chen
    2025/05/09

    Tony Chen is a force of nature. On a mission to meet all 250,000 living Cornellians (and making impressive progress), Tony brings infectious energy and genuine curiosity to every connection he makes. His approach to building community is as inspiring as it is ambitious—with lessons for brands, activists, and anyone looking to foster meaningful connections. (We wrap with a fun game of “This or That,” too.) You’ll leave fully energized and chock full of ideas for building a community of your own. Join us!

    Find Tony on LinkedIn

    Or check out his website to see the many ways he’s connecting Cornellians


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    45 分
  • Ask an Influencer: Weight Loss, Wellness & Why It's Not Your Fault with Dr Lisa Heuer
    2025/04/02

    Before preventative medicine was a buzzword, Dr. Lisa Heuer was already using nutrition, exercise, and lifestyle interventions to help patients prevent—and even reverse—chronic conditions. In this inspiring conversation, Brooke and Robyn dive into Dr. Heuer’s unique approach to weight and wellness, including steps we can take today to start living better, longer. Plus, this episode wraps with a fun game of “This or That”--so don’t miss it!

    Follow Dr. Heuer at:

    https://rocklandmedicalweightloss.com/

    Instagram: https://www.instagram.com/dr_heuer/

    Facebook: https://www.facebook.com/LisaEHeuerMDMedicallySupervisedWeightManagement/



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    49 分