Gen Z is redefining wellness—moving away from perfection, complicated routines, and fear-based messaging in favor of a simpler, more realistic approach to feeling good.

In this episode of Ask an Influencer, Robyn and Brooke sit down with Candice, the wellness creator behind Thrive with Candice and a future registered dietitian, to explore how younger consumers are approaching health differently. Candice shares how she makes wellness information easier to understand, why authenticity matters more than ever, and what brands need to know to build trust with Gen Z.

In this episode, we discuss:

• Candice’s mission to simplify health and wellness for her audience
• How Gen Z’s approach to wellness differs from previous generations
• The tension between social media’s quick-fix culture and a more holistic view of health
• Why foundational habits like sleep, nutrition, movement, and stress management still matter most
• How to make healthier choices without complicated routines or an all-or-nothing mindset
• The importance of accessibility and affordability in wellness
• What authenticity looks like in brand partnerships and product recommendations
• How brands can connect with Gen Z through credible, relatable, and transparent messaging
• The natural wellness brands Candice trusts—and what earns that trust

Connect with Candice:

Instagram
TikTok
YouTube

Join Brooke & Robyn as we break down our best bites and biggest take-aways from the Fancy Food Show. From 5-minute meals to unlocks in protein to foods made for women, by women, we’ve got you covered. This one is full of hot takes and humor, for food lovers and industry followers alike!

Featured Brands:

Marro Sparkling Bone Broth (@drinkmarro)

Tiny Tomato (@eattinytomato)

Lasso (@eatlasso)

Cotto (@getcotto)

Wani Cakes (@wanicakesco)

Female Rage Hot Sauce (@femaleragehotsauce)

Strip Jerky (@thestripjerky)

Oval Coffee Roasters (@oval.nyc)

Saturday Sauce (@sababa_foods)

Injera Club (@redfoxspices)

Nomie (baby food) (@getnomie)

Ripi Foods (@ripifoods)

McConnell’s Ice Cream (@mcconnellsicecreams)

Adirondack Ice Cream (@adirondackcreamery)

From the Farm (ice cream) (@fromthefarm_co)

Rivo Protein Ice Cream (@rivoproteinicecream)

Boostcous (@boostcous)

Willow Flour (@willowflourco)

Moo’d Up (@moodupmilk)

On this episode, we welcome Kaniya Williams (@kaniyajanaeee,) a Gen Z influencer showing us how to build self care and hygiene routines that make us feel fresh, confident, and put together. From shower rituals to scent layering, Kaniya takes us inside #showertok and sheds light on the functional, the emotional, and the need for an internet “big sister” to get real about care for all the lady bits and so forth.

Equally importantly, Kaniya breaks down the power of representation, particularly when it comes to personal care products. She shares what representation really looks like, how it drives choice, and the brands that are getting it right. This episode is a must for beauty & personal care brands who want to understand how reach Gen Z in a meaningful way.

In this episode, we get real about finances with Grace Lemire, a creator bringing financial literacy to Gen Z. Grace is all about transparency, sharing real, actionable strategies for saving, spending, and enjoying life while paving her own path to financial freedom. She offers smart tips and an inspiring perspective on investing in yourself today while making sure Future You is financially covered.

This episode offers an inside look at how Gen Z is defining success and working towards it. Whether you're a brand looking to connect with Gen Z, an aspiring influencer, a financial professional, or just starting your own money journey, there’s valuable advice here to help you move forward with confidence.

Key topics:

• The impact of transparency in personal finance, including sharing income and expenses openly
• Practical goal setting: breaking down ambitions into small, actionable steps
• The emotional side of money: feelings of uncertainty and comparison among Gen Z
• How social media influences perceptions of financial success and timelines
• Advice for young adults: managing debt, emergency savings, and early investing
• How brands can authentically connect with Gen Z on financial topics

In this episode of Ask an Influencer, Brooke and Robyn sit down with creator Enasha Olivia to explore her journey into authentic self-care, beauty routines, and how she’s inspiring women to embrace their natural selves while prioritizing mental health and self-love. Discover how her relatable content helps break taboos and encourages self-expression among Gen Z. In this episode we cover:

• Enasha’s approach to creating content centered around grooming, self-love, and intentional living.
• The importance of authenticity and transparency in building trust with her followers
• Trends in Gen Z beauty: embracing natural hair, clean beauty, and minimalism.
• The movement from over-consumption to self-care and minimalism.

Connect with Enasha Olivia:

• Instagram
• TikTok

In this episode, we chat with Hallie Parrott, a Gen Z food and snack creator, about how her candid reactions and unique content have built a loyal following. We dive into the factors that make snacks go viral, the importance of nostalgia, and how brands can better connect with Gen Z through authenticity and creativity.

Key topics:

• The rise of quirky, unexpected snacks and Hallie’s discovery process through store visits and international markets
• How polarizing reactions increase engagement and make content more shareable
• The role of texture, flavor combinations, and nostalgia in snack virality
• The influence of brand packaging, limited editions, and collaborations on Gen Z’s snack choices
• Strategies for food brands to appeal to Gen Z audiences with authenticity and humor
• The importance of trust, real reactions, and leaving room for honest critiques in influencer marketing
• Emerging snack trends like hot honey, sweet corn, and Asian flavors that are capturing Gen Z’s interest
• The value of storytelling, genuine ratings, and influencer voice in building brand loyalty

Connect with Hallie Parrott:

• TikTok
• Instagram
• YouTube

Season 3 of Ask an Influencer kicks off from the floor of Expo West. Brooke, Robyn, and Kevin (@snackeatingsnackss) break down the biggest trends shaping the future of food—from protein-packed everything and global flavor mashups to scavenger hunts and the surprising return of bread.

They share their favorite snack discoveries, standout brand activations, and marketing ideas brands can learn from, plus insider advice for companies trying to stand out at Expo. Expect product highlights, emerging brands to watch, and a behind-the-scenes look at the energy driving the natural foods industry right now.

Featured brands:

@moodupmilk

@snackbacktonature

@kingarthurbaking

@saffronroadfood

@jesseandbens

@jajupierogi

@egglifefoods

@churnfoods

@belgianboys

@drinkhotgirlsoda

@freestylesnacking

@flybyjing

@goodpop

@little.latke

@queenstreetbakery

@tattooedcheffoods

In this episode, Brooke & Robyn sit down with Anouck Gotlib, the influential and inspiring CEO of Belgian Boys. Anouck shares how she and her husband transformed a suitcase of Belgian waffles and the desire for a taste of home into a joyful national brand that’s elevating breakfast and winning hearts and minds.

She opens up about showing up authentically, nurturing the heart of her brand, navigating growth, motherhood, and building a business rooted in fun, family, and community. Whether you're a CPG lover, creator, or aspiring entrepreneur, you’ll find Anouck’s insights energizing, honest, and full of wisdom.