Gen Z is redefining wellness—moving away from perfection, complicated routines, and fear-based messaging in favor of a simpler, more realistic approach to feeling good.

In this episode of Ask an Influencer, Robyn and Brooke sit down with Candice, the wellness creator behind Thrive with Candice and a future registered dietitian, to explore how younger consumers are approaching health differently. Candice shares how she makes wellness information easier to understand, why authenticity matters more than ever, and what brands need to know to build trust with Gen Z.

In this episode, we discuss:

• Candice’s mission to simplify health and wellness for her audience
• How Gen Z’s approach to wellness differs from previous generations
• The tension between social media’s quick-fix culture and a more holistic view of health
• Why foundational habits like sleep, nutrition, movement, and stress management still matter most
• How to make healthier choices without complicated routines or an all-or-nothing mindset
• The importance of accessibility and affordability in wellness
• What authenticity looks like in brand partnerships and product recommendations
• How brands can connect with Gen Z through credible, relatable, and transparent messaging
• The natural wellness brands Candice trusts—and what earns that trust

Connect with Candice:

Instagram
TikTok
YouTube

Join Brooke & Robyn as we break down our best bites and biggest take-aways from the Fancy Food Show. From 5-minute meals to unlocks in protein to foods made for women, by women, we’ve got you covered. This one is full of hot takes and humor, for food lovers and industry followers alike!

Featured Brands:

Marro Sparkling Bone Broth (@drinkmarro)

Tiny Tomato (@eattinytomato)

Lasso (@eatlasso)

Cotto (@getcotto)

Wani Cakes (@wanicakesco)

Female Rage Hot Sauce (@femaleragehotsauce)

Strip Jerky (@thestripjerky)

Oval Coffee Roasters (@oval.nyc)

Saturday Sauce (@sababa_foods)

Injera Club (@redfoxspices)

Nomie (baby food) (@getnomie)

Ripi Foods (@ripifoods)

McConnell’s Ice Cream (@mcconnellsicecreams)

Adirondack Ice Cream (@adirondackcreamery)

From the Farm (ice cream) (@fromthefarm_co)

Rivo Protein Ice Cream (@rivoproteinicecream)

Boostcous (@boostcous)

Willow Flour (@willowflourco)

Moo’d Up (@moodupmilk)

On this episode, we welcome Kaniya Williams (@kaniyajanaeee,) a Gen Z influencer showing us how to build self care and hygiene routines that make us feel fresh, confident, and put together. From shower rituals to scent layering, Kaniya takes us inside #showertok and sheds light on the functional, the emotional, and the need for an internet “big sister” to get real about care for all the lady bits and so forth.

Equally importantly, Kaniya breaks down the power of representation, particularly when it comes to personal care products. She shares what representation really looks like, how it drives choice, and the brands that are getting it right. This episode is a must for beauty & personal care brands who want to understand how reach Gen Z in a meaningful way.