『As Built』のカバーアート

As Built

As Built

著者： Brian Jones and Patience Jones
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このコンテンツについて

 The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and succeed.2023 Graphicmachine マーケティング マーケティング・セールス 経済学
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  • Multi-Generational Marketing – Episode 110

    Multi-Generational Marketing – Episode 110
    2025/09/03

    There are anywhere from two to four generations of people currently working for your client prospects. To have the best chance of winning projects, you need to be able to market effectively to each generation. What does each generation look for, and how can you deliver that information so it resonates with them?

    Episode Resources

    Connect with Brian Jones and Patience Jones:

    • https://www.graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

    • https://www.linkedin.com/in/patiencejones/

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    15 分
  • Personal Branding – Episode 109

    Personal Branding – Episode 109
    2025/08/27

    Do you want more control over your career? Whether you’re looking to climb your firm’s leadership ladder, bring in new clients, or shift your career focus, people need to understand who you are. That’s where personal branding comes in. In this episode, we talk about what personal branding is – and isn’t - and how to get started.

    Episode Resources:

    • Profile Elevation: Personal branding for architects

    • Material Growth: Personal branding for building materials

    • Focused Acceleration: Personal branding for construction

    Connect with Brian Jones and Patience Jones

    • https://www.graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

    • https://www.linkedin.com/in/patiencejones/
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    17 分
  • As Built Interview with Kay Sargent, FASID, FIIDA - Episode 108

    As Built Interview with Kay Sargent, FASID, FIIDA - Episode 108
    2025/08/20

    Kay Sargent, FASID, FIIDA, CID, LEED® AP, MCR.w, WELL AP, is a Principal at HOK and the firm’s Director of Thought Leadership, Interiors. She has recently published her first book, Designing Neuroinclusive Workplaces: Advancing Sensory Processing and Cognitive Well-Being in the Built Environment, based on her extensive research and firsthand experience designing interior spaces. In this episode, Kay explains how her passion for the work led to the writing of a book and how she balanced that with her role as a firm leader. She also explains the approach behind neuroinclusive design and how to begin to optimize workplace environments.

    Episode Resources:

    Connect with Kay Sargent, FASID, FIIDA

    • https://www.linkedin.com/in/kay-sargent-53b2431/

    • https://www.hok.com/people/leadership/view/kay-sargent/

    Read the Book

    • https://www.inclusiveworkplace.design/

    Connect with Brian Jones and Patience Jones

    • https://graphicmachine.com/

    • https://www.linkedin.com/company/graphicmachine/

    • https://www.linkedin.com/in/brian-jones-graphicmachine/

    • https://www.linkedin.com/in/patiencejones/

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    21 分
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