There are anywhere from two to four generations of people currently working for your client prospects. To have the best chance of winning projects, you need to be able to market effectively to each generation. What does each generation look for, and how can you deliver that information so it resonates with them?

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/

Do you want more control over your career? Whether you’re looking to climb your firm’s leadership ladder, bring in new clients, or shift your career focus, people need to understand who you are. That’s where personal branding comes in. In this episode, we talk about what personal branding is – and isn’t - and how to get started.

Episode Resources:

• Profile Elevation: Personal branding for architects

• Material Growth: Personal branding for building materials

• Focused Acceleration: Personal branding for construction
  
  

Connect with Brian Jones and Patience Jones

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/

Kay Sargent, FASID, FIIDA, CID, LEED® AP, MCR.w, WELL AP, is a Principal at HOK and the firm’s Director of Thought Leadership, Interiors. She has recently published her first book, Designing Neuroinclusive Workplaces: Advancing Sensory Processing and Cognitive Well-Being in the Built Environment, based on her extensive research and firsthand experience designing interior spaces. In this episode, Kay explains how her passion for the work led to the writing of a book and how she balanced that with her role as a firm leader. She also explains the approach behind neuroinclusive design and how to begin to optimize workplace environments.

Episode Resources:

Connect with Kay Sargent, FASID, FIIDA

• https://www.linkedin.com/in/kay-sargent-53b2431/

• https://www.hok.com/people/leadership/view/kay-sargent/

Read the Book

• https://www.inclusiveworkplace.design/

Connect with Brian Jones and Patience Jones

• https://graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/

If the only contact a person ever had with the outside world was in browsing the internet, SEO (search engine optimization) would be enough. You could optimize your site and know that the right people would find you. But – hopefully – that isn’t the only way people gather information. Social media, reviews, blogs, conferences, in-person meetings: they are all opportunities for prospective clients to find your firm.

That’s where discoverability comes in. How discoverable your firm is will directly impact its growth.

Listen now to find out how to make your firm more discoverable.

Episode Resources:

Connect with Brian Jones and Patience Jones

• https://graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/

While the world of AI is still relatively new, it’s spreading rapidly. From a quick search on ChatGPT to a batch of renderings generated with Adobe Firefly, people are already using AI in big and small ways. That’s why it’s more important than ever for your company to adopt an AI policy, even if that policy is simply “no AI.” A clear, simple policy can protect your team, your clients, and your reputation.

Tune in now to learn why having an AI policy isn’t optional anymore.

Episode Resources:

Connect with Brian Jones and Patience Jones

• https://graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/

How does an architect become a firm leader without losing their passion for the work itself?

Matthew Mueller, AIA, Partner at PBDW, shares his experience with work-life harmony and how three core firm values have kept him at the same firm for 25 years: thoughtfulness, mentorship, and hands-on involvement.

Listen now to hear how Matthew shaped his career path and his firm.

Episode Resources:

Connect with Matthew Mueller, AIA

• https://www.linkedin.com/in/matthewhmueller

Connect with Brian Jones and Patience Jones

• https://graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/

Too busy to attend New York Design Week? Maybe the crowds at NeoCon were just too much to handle this year. Or maybe you didn’t know these shows existed at all. Whatever the reason, no
worries, we went for you. Tune in to hear about this year’s trends, standout products, and companies that truly know how to brand.

Episode Resources:

Connect with Brian Jones and Patience Jones

• https://graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalist Brian Butterfield of the firm WHY Architecture.

Photo of Brian Butterfield courtesy of WHY Architecture