In this episode of The Art of Campaigns, I sit down with Michael Cohen, a longtime campaign strategist, pollster, and author of Modern Political Campaigns. Together we unpack how AI is reshaping the campaign landscape from top to bottom.We cover:1. How down-ballot campaigns are leveling up with generative AI2. Why AI is better as a strategist’s tool, not a voter-facing gimmick3. The power (and limitations) of sentiment analysis in modern campaigns4. What campaigners should be tracking beyond polling numbers5. Why the “contact stack” might be the future of integrated outreachWhether you're a field director, digital lead, or just someone trying to make smarter moves in political strategy, this conversation is a must-watch. We’re talking real, tested insights from inside the campaign war room.Check out Michael's updated edition of Modern Political CampaignsSubscribe for more episodes with campaign pros and political tacticiansJoin the newsletter for behind-the-scenes takes and strategy deep-dives============Caitlin Huxley:https://huxleystrategies.com/ / caitlinhuxley Ancient Wisdom for Modern Campaigns - https://amzn.to/3XefpAn============Michael Cohen: / michaeldavidcohen Modern Political Campaigns - https://amzn.to/3ETgjMa

In this episode, I spoke with Elijah Day and Madisyn Pettit from Patriot Grassroots about running smarter field operations. We talked through canvassing timelines, data integrity, volunteer burnout, and what actually works on the ground.Strategy 1: Start EarlyStrategy 2: Treat Volunteers WellStrategy 3: Outreach Works Best When CombinedBonus: The Louisiana Field Test============Chapters

⁠00:00⁠ Introductions

⁠01:21⁠ The importance of starting early

⁠03:23⁠ Issue-ID petitions

⁠04:48⁠ Poor decision making

⁠06:37⁠ Don't make assumptions

⁠08:25⁠ Treating your volunteers right

⁠13:13⁠ Efficacy of different types of canvassers

⁠16:13⁠ Patriot Academy

⁠18:19⁠ Combating Burnout

⁠19:49⁠ Ensuring Quality Control

⁠23:22⁠ Reaching "Unwalkable" Voters

⁠25:14⁠ Integrating a Field Program into Your Plan

⁠30:14⁠ Software Recommendations============Caitlin Huxley:https://huxleystrategies.com/ / caitlinhuxley Ancient Wisdom for Modern Campaigns - https://amzn.to/3XefpAn============Elijah Day:https://www.linkedin.com/in/elijah-day-a14033ba/Madisyn Pettit:https://www.linkedin.com/in/madisyn-pettit-7410151a6/

In this conversation, Justin Nudo & I discuss fundraising strategies, where folks go wrong, and why it's so hard to find a good fundraiser these days. We dive deep into the personal nature of campaigns, how to expand your network organically, and the secret to breaking into those PAC piggy banks.