How AI is Quietly Rewiring Campaign Strategy — w/ Michael Cohen
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How AI is Quietly Rewiring Campaign Strategy — w/ Michael Cohen
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In this episode of The Art of Campaigns, I sit down with Michael Cohen, a longtime campaign strategist, pollster, and author of Modern Political Campaigns. Together we unpack how AI is reshaping the campaign landscape from top to bottom.We cover:1. How down-ballot campaigns are leveling up with generative AI2. Why AI is better as a strategist’s tool, not a voter-facing gimmick3. The power (and limitations) of sentiment analysis in modern campaigns4. What campaigners should be tracking beyond polling numbers5. Why the “contact stack” might be the future of integrated outreachWhether you're a field director, digital lead, or just someone trying to make smarter moves in political strategy, this conversation is a must-watch. We’re talking real, tested insights from inside the campaign war room.Check out Michael's updated edition of Modern Political CampaignsSubscribe for more episodes with campaign pros and political tacticiansJoin the newsletter for behind-the-scenes takes and strategy deep-dives============Caitlin Huxley:https://huxleystrategies.com/ / caitlinhuxley Ancient Wisdom for Modern Campaigns - https://amzn.to/3XefpAn============Michael Cohen: / michaeldavidcohen Modern Political Campaigns - https://amzn.to/3ETgjMa