Want to convert more free users into paying customers?

In this video, Steve P. Young shares little-known app monetization strategies used by top subscription apps to increase conversions, improve paywalls, and grow revenue.

If you’re building a mobile app, SaaS product, or subscription app, these monetization tactics can dramatically improve your trial conversions, paid subscribers, and overall revenue.

You’ll learn:

✅ 3-Screen Paywalls that increase subscription conversions

✅ Trial-to-Discount Strategy to convert hesitant users

✅ Paid Intro Offers that outperform free trials

✅ Reverse Trials that turn free users into paying subscribers

✅ Pay-What-You-Want Pricing to increase purchase conversions

If you're struggling with low trial conversion, weak paywalls, or too many free users, these tactics can help you unlock new revenue from your existing user base.

Want access to the full video course?

Join 100+ app founders sharing what’s working in app growth, app marketing, and monetization strategies:

https://appfounders.co

Watch - How a Solo Founder Built a $30K/Month App with 5.2M Installs:

https://youtube.com/live/jN6e9sSyaoo?feature=share

You can also watch this video here:

https://youtu.be/FWF_AbsR0qc

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Most founders quit after their first failed product. Vadim failed three apps before finally building one that worked.

Vadim is the founder of KBMH, a kettlebell workouts app that grew from a simple MVP built for himself into a fast-growing fitness app generating $80K+ per month.

After years of failed ideas, bad product decisions, and zero traction, everything changed when Vadim focused on validating ideas faster, testing onboarding and monetization aggressively, and building a personal brand that now reaches 400K+ followers on social media.

In this episode, Vadim shares the real story behind the growth of KBMH, from launching fast with landing pages to running nonstop monetization experiments and even how a mistake in his cancellation flow generated a $40K revenue spike.

If you're building an app, validating a new idea, or trying to scale revenue, this conversation is packed with real lessons from the trenches.

You will discover:

✅ The landing page strategy he uses to validate app ideas before building

✅ Onboarding and monetization experiments that drove 15% trial-to-paid conversion

✅ The accidental $40K revenue spike caused by a cancellation flow mistake

✅ Why simple ad creatives outperform polished ads

Learn More:

Explore the KBMH App

https://kbmh.app

Follow Vadim on Instagram

https://www.instagram.com/vadim.kettlebell/

You can also watch this video here: https://youtube.com/live/eZGIcL-IvWY

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Want to know what ads your competitors are running right now?

SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.

Check it out at https://www.socialpeta.com/

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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App Store Connect shows a lot of data, but it’s not always easy to understand.

In this video, Steve P. Young demos AppSignals, a new app analytics dashboard built specifically for indie app developers and small app teams.

AppSignals simplifies your App Store analytics and shows the most important app growth metrics in one clear dashboard.

Instead of digging through complicated reports, you can instantly see some important app metrics.

If you're building or scaling an app and want a clear view of your installs, conversions, and revenue, this tool is designed to make app analytics much easier.

Try it here 👇🏻

Use code EARLYBIRD to unlock the Lifetime Growth Plan for just $49 (normally $199), perfect if you want early access and to share feedback:
⁠https://appsignals.io?utm_source=podcast

You can also watch this video here: https://youtu.be/9IkraI0u4hE

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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In this episode, we break down the 2026 State of Subscription Apps report from RevenueCat, one of the largest analyses of subscription app performance ever conducted.

We’re joined by David Barnard, Growth Advocate at RevenueCat, to unpack the key insights from the report.

The study analyzes 75,000+ apps and more than $11B in revenue across over a billion transactions, revealing what’s actually working in today’s subscription economy.

One of the most surprising findings: apps launched before 2020 still generate nearly 70% of all subscription revenue, even though thousands of new apps are launched every month.

If you’re building or growing a subscription app, these benchmarks will help you understand where you stand and which levers can truly move revenue.

You will discover:

✅ Why the top 25% of apps grew 80%+ while the bottom quartile shrank

✅ Why hard paywalls convert 5× better than freemium

✅ The surprising truth about AI apps: higher revenue but worse retention

✅ The growing importance of web-to-app funnels and web revenue

✅ Benchmark metrics like conversion rates, RPI, and retention

Learn More:

Connect with David:

https://www.linkedin.com/in/drbarnard/

State of Subscription Apps 2026:

https://www.revenuecat.com/state-of-subscription-apps/?utm_source=appmasters&utm_medium=youtube

You can also watch this video here: ⁠⁠https://youtube.com/live/8Tk_EHQUeaY

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com/

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Most brands are quietly losing revenue because their web-to-app journey is broken.

In this video, Steve P. Young (Founder of App Masters) breaks down:

✅ Why ecommerce apps convert 3X higher than mobile web

✅ How poor deep linking kills installs and revenue

✅ Smart banner mistakes even big brands make

✅ How Nike and Sephora handle web-to-app differently

✅ How to fix your mobile growth funnel today

If you're a growth marketer, lifecycle marketer, CRM manager, or ecommerce brand, this is one of the simplest levers you can pull to:

✅ Increase app installs

✅ Improve onboarding conversions

✅ Reduce cart abandonment

✅ Boost in-app revenue

✅ Create seamless deep linking experiences

We review real examples from Nike and Sephora to show what works, and where even billion-dollar brands leave money on the table.

You’ll also learn how smart deep linking solutions (like AppsFlyer’s deep linking platform) can help you combine:

✅ Direct app install from smart banners

✅ Seamless product-level deep linking

✅ Reduced friction from web to app

✅ Better attribution and analytics

If you’re investing in paid traffic, CRM, email, or SMS but ignoring your web-to-app flow, you’re likely losing significant revenue.

Fix the funnel. Improve the journey. Increase app revenue.

🔗 Learn more about web-to-app challenges on the AppsFlyer blog → https://bit.ly/3Nm5C9w

Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd

You can also watch this video here: ⁠⁠

https://youtu.be/3PopKGfRj10

In this episode, we are joined by Zakhar Azatian, a bootstrapped technical solo founder based in San Francisco and the creator of BeHard, a gamified accountability app built around lifestyle challenges.

He’s a two-time founder with one successful exit and has grown B2C mobile products to over 1 million users, without a big team or massive funding.

In this session, Zakhar breaks down how he generates and tests hundreds of ad creatives per month, the gamification mechanics that dramatically increased retention and referrals, and how he treats App Store search like a technical optimization problem, not just marketing.

If you're building a consumer app and want practical growth tactics, this episode is packed with real execution frameworks.

You will discover:

✅ How to generate and test hundreds of ad creatives per month with a tiny team

✅ How to treat App Store search like a code optimization problem

✅ Paid growth insights from Meta, TikTok & influencer marketing

Learn More:

Explore Be Hard

👉 https://www.behard.co/

Connect with Zakhar on LinkedIn

👉 https://www.linkedin.com/in/zakhar-azatian/

You can also watch this video here: https://youtube.com/live/TpH3xu-DjqU

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

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If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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In this solo episode, Steve P. Young, Founder of App Masters, breaks down the newest and most effective app monetization strategies working right now and some key insights he presented at AppsFlyer’s MAMA San Francisco 2026.

With competition increasing across the App Store and Google Play, monetization is no longer just about adding a paywall; it’s about designing the right pricing strategy, structuring trials intelligently, and optimizing every step of the user journey.

Steve will share real examples from top-grossing apps and explain how leading subscription apps are increasing revenue without increasing downloads.

This session is perfect for founders, product managers, and growth teams looking to improve conversions and maximize subscriber lifetime value.

You’ll Learn:

✅ How top apps structure paywalls to increase conversions

✅ The smartest way to use trial-to-discount and paid intro offers

✅ How to recover lost revenue with winback and triggered discount strategies

✅ Pricing psychology tactics that increase ARPU without hurting conversion

Learn More:

Subscribe to the newsletter and get free access to the App Growth Playbook:

https://appmasters.com/appgrowth-playbook/

You can also watch this video here: https://youtube.com/live/m-1TYFoA2sU

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

*********************************************

If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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