Web2App is changing how mobile apps acquire users and convert them into paying subscribers. But are you prepared for the risks that come with it?

In this episode, Igor Lyubimov, Founder & CEO of web2wave, joins us to break down the realities of web2app funnels, from building high-converting paywalls to managing payments, compliance, chargebacks, and cancellation flows.

We’ll explore where web-to-app is heading, the biggest mistakes app businesses need to avoid, and how tools like ad spying and domain analysis can help you understand what's working in the market.

If you're building a subscription app or exploring web-to-app, this is a must-watch. Get practical insights into the opportunities, risks, and strategies shaping the future of mobile app monetization.

You will discover:

✅ What Web2App is and where the model is heading in 2026

✅ How web-based paywalls can help convert traffic into paying subscribers

✅ The key compliance risks every app founder should understand

✅ How to approach payment orchestration and reduce payment friction

✅ The biggest Web2App problems and mistakes to avoid

✅ What app founders should consider before moving subscription payments to the web

Learn More:

👉 Web2Wave:

https://web2wave.com/

🚀 Need help growing your app?

App Masters:

https://www.appmasters.com

You can also watch this video here:

https://youtube.com/live/v76CSmEGNu8

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The app growth playbook is changing fast.

AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

Download it free from the link below:

https://bit.ly/4uvoHGM

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YouTube: ⁠AppMasters.com/YouTube⁠
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