『App Marketing by App Masters』のカバーアート

App Marketing by App Masters

App Marketing by App Masters

著者: Steve Young
無料で聴く

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.Steve Young マーケティング マーケティング・セールス 経済学
エピソード
  • Apple’s 2025 App of The Year
    2026/07/18

    Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook.

    In this live session, we're joined by Clémence Rigal from Tiimo, the visual AI planner built for real life and recognized as Apple's App of the Year 2025, along with several other industry awards.

    Drawing from her experience leading growth at companies like Lifesum, Preglife, and now Tiimo, Clémence shares how successful apps leverage Apple's ecosystem to increase visibility, drive more downloads, and build sustainable long-term growth.

    You'll learn how to make the most of In-App Events, App Store Nominations & Editorial opportunities, Apple's frameworks, the app nomination process, and the strategies that help apps stand out and earn Apple's attention.

    Whether you're building a new iOS app or looking to accelerate the growth of an existing one, this is a conversation you won't want to miss.

    You will discover:

    ✅ How to leverage Apple's ecosystem to grow your app

    ✅ Best practices for In-App Events that actually get noticed

    ✅ How Apple's editorial features and nominations work

    ✅ Apple frameworks and tools that can improve discovery

    ✅ Growth strategies used by leading subscription apps

    Learn More:

    Check out: Tiimo

    https://www.tiimoapp.com

    📈 Need help growing your app?

    https://appmasters.com

    You can also watch this video here: https://youtube.com/live/i7yWr-QxxSk

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    SPONSORS

    The app growth playbook is changing fast.

    AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

    Download it free from the link below: https://bit.ly/4uvoHGM

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    Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.

    Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more

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    Still designing, resizing, and uploading screenshots manually?

    AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

    Trusted by more than 100K developers and ASO experts worldwide.

    Try it free: ⁠https://appscreens.com/?via=am

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    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

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    1 時間 10 分
  • The Web2App Playbook: Scale Your App Without App Store Limits
    2026/07/14

    Join our community of App Founders: https://appfounders.co/

    Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on the web.

    In this video, Steve P. Young breaks down why Web2App campaigns have become one of the fastest-growing acquisition and monetization strategies for mobile apps. From avoiding App Store fees to improving attribution, increasing cash flow, and unlocking more flexible pricing strategies, you'll learn why top app companies are investing heavily in web funnels.

    Steve also analyzes successful web2app funnels from companies like Coursiv, shares real conversion optimization examples, and explains the checkout strategies that are driving higher revenue today.

    If you're building a subscription app, AI app, SaaS product, or consumer mobile app, this is the web2app tutorial you can't afford to ignore.

    You'll learn:

    ✅ Why Web-to-App is one of the fastest-growing acquisition channels

    ✅ The best-performing Web2App landing page strategies

    ✅ Why long-form paywalls outperform short ones on the web

    ✅ Tripwire offers, upsells, and downsells that increase revenue

    ✅ How to optimize Meta Ads and Google Ads for Web-to-App campaigns

    ✅ Real examples from successful multi-million dollar app businesses

    Whether you're launching a new app or scaling an existing one, these strategies can help you grow downloads, improve monetization, and build a more sustainable app business.

    Check out: https://www.paddle.com/

    Want to work with us to grow your apps faster & efficiently?

    http://www.appmasters.com/

    You can also watch this video here: https://youtu.be/m5xmwkV4HgM

    *********************************************

    SPONSORS

    The app growth playbook is changing fast.

    AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

    Download it free from the link below: https://bit.ly/4uvoHGM

    *********************************************

    Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.

    Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

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    28 分
  • The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy
    2026/07/11
    What if the future of app monetization doesn't happen inside the App Store?According to new research from Appcharge and GDC Festival of Gaming, direct-to-consumer (DTC) monetization has already grown into a $17 billion market in mobile gaming, and the biggest winners are seeing 35% higher revenue while building stronger relationships with their users.In this episode, we’re joined by David Stelzer, Chief Strategy Officer at Appcharge to break down one of the biggest shifts happening in mobile app monetization.David shares why leading game publishers are rapidly adopting direct-to-consumer strategies, how recent platform policy changes accelerated the movement, and why categories like AI, fitness, education, lifestyle, and subscription apps may be next.If you're building apps in 2026, understanding DTC may become one of the most important strategic advantages you can develop.You will discover:✅ Why direct-to-consumer monetization has grown into a $17B opportunity in mobile gaming✅ Why DTC is about much more than avoiding the 30% app store fee✅ The lessons that AI, fitness, education, and subscription apps can apply today✅ Why the next wave of app growth may happen outside traditional app storesLearn More:Download the Report:Direct-to-Consumer is Already a $17 Billion Market in Mobile Gaminghttps://www.appcharge.com/DTC-is-already-a-17b-market-reportAppcharge:https://appcharge.com📈 Need help growing your app?https://appmasters.comYou can also watch this video here: https://youtube.com/live/u37DhDKj0Yk*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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    58 分
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