Want more qualified appointments without racing to the bottom on price? Marketing leader Ken Tucker (Changescape Web) breaks down a practical AI speed-to-lead system for home builders, covering AI phone assistants, OSC roles, answer-engine optimization, and a content machine that actually moves the needle.

What you’ll learn

• Why “first response wins” (and how AI makes it instant—24/7)
• AI voice/chat setup: FAQs, escalation rules, booked-appointment targets
• Where OSCs fit next to AI (and how to keep the “talk to a human” option)
• Tech stack sanity: CRM + ops tools, APIs/Zapier, and subscription audits
• Content flywheel: short videos → blogs → social → press → email
• Answer-Engine Optimization (AEO): schema, local SEO, reviews, Reddit/LinkedIn signals

Guest: Ken Tucker — author of Content Marketing for Local Search (updated with AI strategies)

Chapters
00:00 Intro
01:40 Ken’s IT→Marketing journey & podcast lessons
03:30 Speed-to-lead: why first wins (even vs. price)
10:30 OSCs, AI chat/voice, and instant response
12:45 Training AI with FAQs + escalation to humans
20:10 Jobs & AI: repurposing roles, “rejection-proof” follow-up
21:30 Local content with AI: FAQs, repurposing, signals
26:00 AEO, schema, Bing/LLMs, reviews & reputation
34:00 How to reach Ken + final takeaways

Links
🎧 Watch/listen to more episodes: https://anewgo.com/podcast
🔗 Ken’s site: changescapeweb.com

Online Sales Counselors are no longer optional, they’re essential. In this episode, Anya Chrisanthon sits down with Ingrid Ricks (formerly Prince), founder of Convertly Sales Solutions, to talk about creating and scaling effective OSC programs for builders of any size.

Ingrid shares:

• Why small and mid-sized builders absolutely can (and should) have OSCs
• How to structure 10–14 touchpoint follow-ups that actually convert
• The surprising data behind today’s 300-day+ buying cycle
• How AI and chat assistants are reshaping the OSC role
• Why “no lead left behind” should be your 2026 motto

Whether you’re running 50 leads or 5,000, you’ll walk away with actionable steps to improve response times, nurture old leads, and personalize the buyer journey with data and automation.

👉 Plus, we reveal a sneak peek at Anewgo’s upcoming AI Assistant: an intelligent, next-gen alternative to traditional chatbots designed specifically for homebuilders.
Join the Anewgo AI Assistant Interest List to get early updates.

Tired of “Home for the Holidays” on repeat? In this episode we share 20+ proven, low-lift holiday ideas you can roll out fast—from tasteful model-home décor and seasonal website swaps to HOA-friendly gatherings, realtor tailgates, and UGC contests that fuel word-of-mouth and Q4 sales.

Download the Holiday Marketing Guide to follow along!

You’ll learn how to:

• Refresh branding (seasonal logos, signatures) without a full rebrand
• Make models feel magical on a budget (wrapped boxes, greenery, scent & sound)
• Add simple virtual décor to renderings/videos for social, email, and plan pages
• Host community + HOA events (Story Time with Santa, cookie swaps, decorating classes)
• Win with realtors (tailgate broker opens, Santa photo ops, “12 Days” prize runs)
• Give calorie-free gifts that stick around (mini pumpkins, plants with branded picks)
• Spark UGC with “Pictures for Pie,” porch-decor contests, & Elf-on-the-Shelf photo ops
• Publish local holiday guides (pumpkin patches, Santa pics, tree farms, best light displays)

Who it’s for: New-home marketers, OSCs, sales leaders, and on-site teams who want festive campaigns that convert—without burning the December candle at both ends.

Chapters:

00:00 Welcome & why holiday differentiation matters

03:00 Model-home décor (indoor/outdoor) on a budget

06:00 Virtual décor for renderings & short videos

08:00 Community/HOA experiences that drive referrals

10:00 Realtor plays: tailgates, Santa photos, 12-day giveaways

13:00 Sticky gifts (not sweets!)

15:00 UGC contests that explode reach

18:00 Local guides for SEO + goodwill

20:00 Wrap-up & next steps

🔗 More episodes: https://anewgo.com/podcast

🎧 Listen on your favorite podcast app (search “Anewgo of New Home Sales”)

New Home Star’s Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing.

Fresh off HubSpot’s INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans).

What you’ll learn

• Why a unified tech stack (HubSpot, call/text/email, ads, service) unlocks real AI value
• INBOUND takeaways: AI Agents, Data Hub, and 1:1 personalization at scale
• How to pivot from SEO traffic losses to AIO discoverability
• The builder playbook: schema markup, data-tagged floor plans, transparent pricing, and massive FAQ libraries
• 12-week HubSpot rollout: strategy → automation → dashboards & training
• Top 3 priorities for the next 1–3 years: consolidate data, rebalance channel mix by ROI, upskill on AI (projects + agents)

Chapters
00:00 Intro & who is New Home Star
01:00 Chris’s path + team scope (40-person marketing org)
04:00 Why HubSpot: one data warehouse for sales/marketing/service
06:00 INBOUND highlights: AI Agents, Data Hub, 1:1 personalization
11:00 Homebuilding implications: matching buyers to the right homes
14:00 SEO drop-offs & the rise of AI search (AIO)
18:30 Treat your site like a data warehouse; 3,000+ FAQs
21:30 Schema + data tagging for plans, pricing, and tours
25:30 Human-friendly front end vs machine-readable back end
26:30 New Home Star’s 12-week HubSpot implementation
27:45 The builder’s top 3 priorities for 2025–2027
34:00 Should you attend INBOUND next year?
35:30 Where to connect with Chris & New Home Star

National Director of New Construction at Homes.com, Rick Baldonado, shares how the portal is approaching new-home search, and what’s in it for builders:

“Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents).

Free community visibility. Builders can send a feed and list communities at no charge, use paid Community Boost only where you need extra lift.

Community Boost assets. Homes.com/CoStar deploys pro photographers + the world’s largest drone fleet to capture models, community, and 60–90s videos; then layers on retargeting.

Cleaner UX. No third-party ads and a data-rich map experience aimed at buyer confidence.

Scale + signal. Backed by CoStar’s research engine and massive consumer reach, plus an open call for builder input to shape what’s next.

⏱️ Chapters
00:00 Intro
01:00 Why Rick joined Homes.com (CoStar resources + vision)
04:00 “Your listing, your lead” explained
05:00 Free listings via builder feed; when to boost
06:00 Photo, drone, and 60–90s community videos
11:00 Retargeting off-site (ESPN, CNN, Weather, etc.)
15:00 Making new construction easier to find; affordability talk
21:00 No third-party ads; cleaner consumer experience
28:00 Builder feedback: help shape Homes.com’s roadmap

🎙️ Guest: Rick Baldonado, National Director of New Construction, Homes.com
📩 Connect: rbaldonado@homes.com
(builders will be routed to the right regional rep)

—
Watch more episodes: https://anewgo.com/podcast

Listen on your favorite podcast app.

How do you move people from the middle of the bell curve to the top? Coach and 36-year homebuilding veteran Farrell Middleton breaks down his “A Performer / A Environment” framework: practical ways leaders can create cultures where average performers become exceptional and top performers want to stay.

What you’ll learn:

-The 20-60-20 bell curve (and why the middle matters most)
-The 7-part A-Environment Blueprint: Vision, Leadership, Structure, Commitment, Discipline, Communication, Relationships
-Soft-skills that drive hard results: defining reality, delegating well, and communicating clearly
-How to spot a “C” environment, and actionable steps to turn it into an “A”
-Managing up, navigating toxic pockets, and protecting your own attitude and routines

About our guest:

Farrell is the founder of The Bell Curve of Life, author of A Performer / A Environment, and a longtime Atlanta-area homebuilding leader. Learn more at TheBellCurveOfLife.com and find his book on Amazon/Audible.

—
🎧 Subscribe for weekly conversations at the intersection of new-home sales, leadership, and tech.
📺 Watch more episodes: https://anewgo.com/podcast

🔗 Connect with Farrell on LinkedIn and YouTube: The Bell Curve of Life.

What actually moves the needle in today’s tougher market? Impact 88’s Strategic Performance Coach Cassy Williamson joins Anya to break down a people-first approach to new home sales, plus the habits, tools, and tech that turn inconsistent results into steady wins. From prospecting and follow-up rhythms to smart tech adoption (hello, video messages and AI-assist!), Cassy shares practical plays you can implement this week.

What you’ll learn:

• Why “people over process” sells, and how empathy + curiosity change buyer conversations
• The New Hire Blueprint: foundations even seasoned pros may be missing
• Prospecting + follow-up cadences you’ll actually stick to
• How to qualify the right buyer (and confidently say no when it’s not a fit)
• Tech that saves time and boosts conversions (CRM practice tips, video follow-ups, AI helpers)
• Building consistent, intentional habits that survive dry spells and busy weeks

Highlights:

• Entrepreneurial mindset for onsite sales success
• Secret shopping and presentation tweaks (tone, body language, flow)
• Practical tech-adoption steps: “don’t practice on customers”
• Cassy’s new book Unapologetic and upcoming Impact 88 events

Guest:
Cassy Williamson, Strategic Performance Coach, Impact 88
Connect: LinkedIn/IG | Email: cassy@sassy@impacteightyeight.com

Are you still guessing who your buyers are? In this episode, Audience Town CEO Ed Carey breaks down how builders can use real consumer identity data to target, personalize, and measure sales & marketing that actually converts.

We dig into:

The “When Engine” and what 280M consumer profiles unlock for builders
Turning anonymous website visitors into actionable buyer insights
Why today’s home journey often stretches to ~300 days, and how to stay relevant
Migration patterns (what’s changed since the COVID era)
Affordability, qualification, and spotting the truly ready buyers
The surprisingly powerful “dog shower” insight 🐶
Moving from “spend more ads” to spend smarter with attribution that tells the full story

Whether you’re marketing a first-time buyer community or 55+, you’ll hear practical ways to align product, messaging, and channels to the people most likely to buy.

Listen, learn, and bring data to every decision.

Don’t miss the free Plan to Win: 2025 Home Builder Strategy Summit on September 11—register here

Hashtags: #NewHomeSales #Homebuilding #PropTech #AudienceTown #Anewgo #HomebuilderMarketing #SalesEnablement #RealEstateData