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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Sarah Haynes, CMO and co-owner of Shared Drive, fresh off the International Builders' Show (IBS) 2026. Sarah shares her highlights from IBS - including being named a Young Guns & Legends honoree - and dives deep into the conversations shaping the home building industry right now.

From the rise of AI assistants and what buyer transcripts are revealing about hidden fears, to the power of authentic branding and why "selling to everyone means selling to no one," this episode is packed with actionable insights for builders and marketers alike.

We cover: :

• Why OSCs still matter - and how AI can make them even more effective
• The branding mistakes most builders don't know they're making
• How to use your team's personality as a competitive differentiator
• Why putting faces on your website is non-negotiable

Whether you're a builder, marketer, or sales leader, this episode will challenge you to think differently about your brand, your buyers, and the tools you use to connect with them.

🎙️ Connect with Sarah Haynes on LinkedIn or visit shareddrive.com 📍 Learn more at anewgo.com/podcast

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AI is changing how buyers discover, evaluate, and choose new homes, and it’s happening faster than most teams realize. In this month’s AI Brief: Homebuilding Edition, Anya Chrisanthon and Anewgo CEO John Lee break down what’s shifting right now: ads inside AI chat experiences, agentic commerce (discovery → checkout), personal AI “intelligence,” and how all of it will reshape portals, CRMs, and SaaS pricing.

We cover:

• What “AI ads” will look like inside chat-based interfaces
• Why agentic commerce is the next “smart grid” for buying
• Personal AI: convenience vs. privacy (and what it means for builders)
• The difference between AI assistants vs. AI agents
• What happens when AI buyers negotiate and shop at scale
• Why CRM can’t stay at the end of the journey anymore, and what changes next

Subscribe for monthly AI updates built specifically for homebuilders, sales leaders, and marketing teams.

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Neo (New Estate Only) is now an award-winning platform - recently recognized with a GIA Gold Award at The Nationals. In this episode, Anya Chrisanthon sits down with Paulo Bethencourt Neto (President of Neo) to break down how Neo helps builders and developers keep new-construction information accurate, consistent, and instantly shareable across agents, buyers, and international investors.

If you’re a builder trying to sell more homes (especially in a tight market), this conversation is a masterclass in international demand, agent-enabled growth, and AI-ready infrastructure.

We cover:

• Why international buyers “buy assets” (and what they need to feel confident purchasing)
• The biggest disconnect builders have with the agent experience (and what to fix first)
• Why “3% isn’t a commission - it’s marketing” (and when that mindset matters)
• A smarter approach to commissions: tiered/loyalty models that reward true producers
• What “AI-ready” actually means in 2026: multilingual, connected systems + adaptive platforms
• The case for using international demand to diversify risk and stabilize sales cycles

Learn more about Neo:

• Website: newestateonly.com
• Connect with Paulo on LinkedIn

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Builders are spending to generate leads, then failing to respond fast enough (or at all). In this episode, Anya Chrisanthon sits down with Leah Fellows (Blue Gypsy Inc.) and Carol Morgan (Denim Marketing) to break down the 2025 Online Homebuyer Mystery Shop and what it reveals about speed-to-lead, follow-up quality, and the widening gap between builders with and without Online Sales Counselors (OSCs).

Download the Full Report HERE

We cover what the mystery shop tested (50 builders, real form submissions, 30-day tracking), why “no personalized email within 5 minutes” is still a thing in 2025, and what builders can do immediately without over-automating their prospects into oblivion (yes, we’re talking 74 marketing emails in 30 days 😬).

In this episode:

• What the Online Homebuyer Mystery Shop measures (speed, frequency, channels, responsiveness)
• The OSC vs non-OSC performance gap—and why it keeps happening
• Phone, text, and video email: what’s working and what’s being ignored
• Autoresponders that actually help (and the mistakes that hurt)
• “Minimum viable OSC program” for smaller builders
• The non-negotiable KPIs builders should track weekly

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IBS 2026 is coming fast so we’re doing a quick, high-energy game plan episode with Laura Hanson (Director of Strategy, Builder Designs) and returning guest Rick Baldonado (National Sales Director, New Construction, Homes.com).

We kick off with a real-time temperature check on what builders are dealing with right now: buyer confidence, flat rates, “do more with less” pressure, and what needs to change in sales + marketing going into 2026.

Then we get tactical:

• Website trust + brand cohesiveness: how builders can tighten their online experience to build confidence (and stop sending mixed signals).
• What builders should stop doing in 2026: gatekeeping pricing and treating homes like a commodity.
• What will dominate the show floor: AI moving from “toy” to real infrastructure, plus the shift toward voice + multimodal experiences.

Where to find everyone at IBS

• Homes.com booth: South Hall #4082
• Anewgo: stop by Sales Central (we’ll be there all three days). Schedule a time to meet with us HERE.
• Builder Designs: connect with Laura and catch her IBS speaking sessions (tech + marketing strategy).

The party 🎉🤠

Yes we’re doing the IBS Builder Party: Homes.com x Builder Designs x Anewgo, Wednesday night 7–10 PM at PBR Orlando. Space is limited, so RSVP HERE. “Giddy up… Yeehaw.”

Quick links / contact

• Laura Hanson: l.hanson@builderdesigns.com
• Rick Baldonado: rbaldonado@homes.com
• Anya Chrisanthon: anya@anewgo.com
• Don’t forget: download the IBS app, wear comfortable shoes, and don’t leave your badge at the hotel. 😅

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New home traffic down? Price objections up? In this episode, Brook Jennings (Owner, Elevate Actually) breaks down what’s working right now for new home sales teams, without falling back on “just discount it.”

We cover:

-How to overcome price objections by building value early

-Brook’s reverse role-play training (she models the sales conversation live)

-3 simple ways to generate your own traffic and become the “mayor” of your community

-Why today’s buyers crave authentic, human-to-human sales—not scripts

-Mindset + actions + effort: the only 3 things you can control

Brook also shares her partnership with Ingrid Ricks (Convertly Sales Solutions) to connect the online + onsite experience.

Guest: Brook Jennings — Elevate Actually

Website: elevateactually.com

Email: brook@elevateactually.com

#newhomesales #homebuilder #salestraining #realestate #newconstruction

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Selling a to-be-built home requires a different mindset than selling inventory — and getting it right can dramatically improve engagement and conversion.

In this episode, Anewgo's VP of Sales - Beth Byrd breaks down a practical, step-by-step approach to selling to-be-built homes more effectively, from preparation and buyer education to creating urgency and converting interest into contracts.

You’ll learn:

-What builders should prepare before pushing to-be-built homes

-How to use buyer insights and trends to guide decisions

-Why choice is the biggest driver for to-be-built shoppers — and how to showcase it

-How to create urgency without relying on inventory scarcity

-Ways to help buyers emotionally connect to a home before it’s built

-How visualization tools and virtual tours increase confidence and momentum

-Tactics sales teams can use to follow up more personally and close faster

This episode is packed with real-world advice for sales and marketing teams looking to turn consideration into commitment — especially as buyers come back online after spending months “dreaming” about their next home.

If you’re focused on improving your to-be-built strategy in 2026, this one’s a must-listen.

Tools mentioned in today’s episode: Anewgo Marketing App and Anewgo Insights

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AI is no longer a trend: it’s becoming infrastructure for how homes are discovered, evaluated, and purchased.

In this first episode of our new recurring segment, AI Brief: Home Building Edition, host Anya Chrisanthon is joined by Anewgo CEO John Lee to break down how we got here, what changed between 2022 and 2025, and why 2026 is shaping up to be a turning point for home builders.

They cover:

• The shift from traditional search to conversational, AI-driven discovery
• What “agentic AI” really means for buyers and sellers
• Why AI browsers, assistants, and agents are changing the buyer journey
• How AI is moving from marketing into full-funnel commerce
• What builders need to do now to stay visible, competitive, and relevant

This episode zooms out to connect the dots without hype so builders, marketers, and sales leaders can understand what actually matters next.