IBS 2026 Debrief: The Branding & AI Conversations Every Home Builder Needs to Hear with Sarah Haynes-179
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IBS 2026 Debrief: The Branding & AI Conversations Every Home Builder Needs to Hear with Sarah Haynes-179
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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Sarah Haynes, CMO and co-owner of Shared Drive, fresh off the International Builders' Show (IBS) 2026. Sarah shares her highlights from IBS - including being named a Young Guns & Legends honoree - and dives deep into the conversations shaping the home building industry right now.
From the rise of AI assistants and what buyer transcripts are revealing about hidden fears, to the power of authentic branding and why "selling to everyone means selling to no one," this episode is packed with actionable insights for builders and marketers alike.
We cover: :
- Why OSCs still matter - and how AI can make them even more effective
- The branding mistakes most builders don't know they're making
- How to use your team's personality as a competitive differentiator
- Why putting faces on your website is non-negotiable
Whether you're a builder, marketer, or sales leader, this episode will challenge you to think differently about your brand, your buyers, and the tools you use to connect with them.
🎙️ Connect with Sarah Haynes on LinkedIn or visit shareddrive.com 📍 Learn more at anewgo.com/podcast