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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Sarah Haynes, CMO and co-owner of Shared Drive, fresh off the International Builders' Show (IBS) 2026. Sarah shares her highlights from IBS - including being named a Young Guns & Legends honoree - and dives deep into the conversations shaping the home building industry right now.

From the rise of AI assistants and what buyer transcripts are revealing about hidden fears, to the power of authentic branding and why "selling to everyone means selling to no one," this episode is packed with actionable insights for builders and marketers alike.

We cover: :

• Why OSCs still matter - and how AI can make them even more effective
• The branding mistakes most builders don't know they're making
• How to use your team's personality as a competitive differentiator
• Why putting faces on your website is non-negotiable

Whether you're a builder, marketer, or sales leader, this episode will challenge you to think differently about your brand, your buyers, and the tools you use to connect with them.

🎙️ Connect with Sarah Haynes on LinkedIn or visit shareddrive.com 📍 Learn more at anewgo.com/podcast

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AI is changing how buyers discover, evaluate, and choose new homes, and it’s happening faster than most teams realize. In this month’s AI Brief: Homebuilding Edition, Anya Chrisanthon and Anewgo CEO John Lee break down what’s shifting right now: ads inside AI chat experiences, agentic commerce (discovery → checkout), personal AI “intelligence,” and how all of it will reshape portals, CRMs, and SaaS pricing.

We cover:

• What “AI ads” will look like inside chat-based interfaces
• Why agentic commerce is the next “smart grid” for buying
• Personal AI: convenience vs. privacy (and what it means for builders)
• The difference between AI assistants vs. AI agents
• What happens when AI buyers negotiate and shop at scale
• Why CRM can’t stay at the end of the journey anymore, and what changes next

Subscribe for monthly AI updates built specifically for homebuilders, sales leaders, and marketing teams.

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Neo (New Estate Only) is now an award-winning platform - recently recognized with a GIA Gold Award at The Nationals. In this episode, Anya Chrisanthon sits down with Paulo Bethencourt Neto (President of Neo) to break down how Neo helps builders and developers keep new-construction information accurate, consistent, and instantly shareable across agents, buyers, and international investors.

If you’re a builder trying to sell more homes (especially in a tight market), this conversation is a masterclass in international demand, agent-enabled growth, and AI-ready infrastructure.

We cover:

• Why international buyers “buy assets” (and what they need to feel confident purchasing)
• The biggest disconnect builders have with the agent experience (and what to fix first)
• Why “3% isn’t a commission - it’s marketing” (and when that mindset matters)
• A smarter approach to commissions: tiered/loyalty models that reward true producers
• What “AI-ready” actually means in 2026: multilingual, connected systems + adaptive platforms
• The case for using international demand to diversify risk and stabilize sales cycles

Learn more about Neo:

• Website: newestateonly.com
• Connect with Paulo on LinkedIn