Are you still guessing who your buyers are? In this episode, Audience Town CEO Ed Carey breaks down how builders can use real consumer identity data to target, personalize, and measure sales & marketing that actually converts.

We dig into:

The “When Engine” and what 280M consumer profiles unlock for builders
Turning anonymous website visitors into actionable buyer insights
Why today’s home journey often stretches to ~300 days, and how to stay relevant
Migration patterns (what’s changed since the COVID era)
Affordability, qualification, and spotting the truly ready buyers
The surprisingly powerful “dog shower” insight 🐶
Moving from “spend more ads” to spend smarter with attribution that tells the full story

Whether you’re marketing a first-time buyer community or 55+, you’ll hear practical ways to align product, messaging, and channels to the people most likely to buy.

Listen, learn, and bring data to every decision.

Don’t miss the free Plan to Win: 2025 Home Builder Strategy Summit on September 11—register here

Hashtags: #NewHomeSales #Homebuilding #PropTech #AudienceTown #Anewgo #HomebuilderMarketing #SalesEnablement #RealEstateData

Sara Williams is back, this time as a founder. In this episode, Sara shares why she launched Aras & Co, how she partners with homebuilders and proptechs, and why transparency is non‑negotiable. We cover her journey from onsite sales to director of marketing to CRM/MarTech leader, and now strategist/“tech broker” helping builders choose and implement the right stack, without the headache.

In this powerful talk previewing her IBS 2026 presentation, Anya Chrisanthon dives into the radical evolution of search—from traditional SEO to conversational AI and autonomous agents like Operator.

Learn how AI is reshaping the way consumers discover, research, and buy new homes—and what that means for builders, marketers, and sales leaders.

✅ Why bots may soon know your buyers better than they know themselves
✅ How to future-proof your website for both machines and humans
✅ The new role of emotional intelligence in a bot-first world
✅ The rising value of interactive content and structured data
✅ What leaders must do today to win the talent, trust, and tech race of tomorrow

Whether you're in marketing, sales, or leadership, this is your wake-up call: the AI-powered buyer journey is already here.