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What happens when the best trainers in homebuilding stop competing and start collaborating? Anya Chrisanthon takes you inside CoLab - the Collaborative Leadership Conference in San Antonio, where Anewgo was a proud sponsor. No sales pitches. No company names on the name tags. Just two days of honest, practical conversations about leadership - recorded live on site.

Ryan Taft - why CoLab exists
The co-founder on looking out at an industry full of single-company events and asking: what if trainers collaborated instead of competed? The result: an event that's about pouring into the industry - so much so that name tags don't show companies or titles. Just people talking with people. CoLab returns to San Antonio next April - if you lead anybody, it's for you.

Cory Charles - resilient leadership
We do a good job showing up as tough, strong leaders. But are we fueling ourselves to be resilient in the way our teams actually need? Plus the framework everyone kept quoting all weekend: the mom hat and the dad hat. When your team comes to you - do they need you to solve, or to listen?

Anne Miller, Trumark Homes - one month into the VP seat
The eager leadership loop: action is the proof that empowerment works. Earning trust in a new role by listening first. And the discipline of not interrupting your own loop by being unclear on roles, responsibilities, and follow-through.

Omega Builders - the local builder playbook
Michaela Vaughan (sales management) and Ashley Robustelli (marketing) on competing with big-box incentives as a 55-year, second-generation family builder an hour north of Austin. Their approach: lead with discovery and customer experience, sell the value of local - quality, warranty, service, resale - and use incentives as the final push, not the opening line. Plus the legacy takeaway: the sales assistant you're onboarding today could be a CEO someday.

Dominic Baca, Riverside Home Builders - the coaching matrix
Coach up or manage out. And a confession every leader will recognize: "I'm a huge problem solver - and that's my biggest strength and weakness." The shift from solving everyone's problems to coaching from the sidelines.

Lindsey Ayala, Impact 88 - the AI wake-up call
90% of what's on a leader's plate doesn't require leadership - and AI can absorb it. The four stages of AI maturity: assistant, teammate, collaborator, trusted partner. And the stat that stunned the room: 98% of salespeople have logged into an AI tool - but roughly 70% are on free accounts. No memory. No security. Builder data at risk. The single best investment within your control is about $20 a month. Lindsey is coming back for a full AI deep-dive episode - subscribe so you don't miss it.

📅 CoLab returns to San Antonio next April.
🤖 Want to see what an AI-ready buyer journey looks like for your communities? Email beth@anewgo.com.
✉️ Topic ideas or want to be a guest? Email anya@anewgo.com.

About Anewgo
Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768

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31% of leads come in after your model home closes - and for some builders, it's over 50%. Carson Anderson, Customer Success Specialist at NterNow, joins Anya Chrisanthon to talk self-guided tours, the after-hours buyer, and why the industry's traditional 10-to-6 sales model is leaving deals on the table. Carson also happens to be the son of homebuilding legend Kimberly Mackey of New Homes Solutions - and yes, we ask what it was like growing up going "undercover" mystery shopping at seven years old.

Two ears, one mouth
The best advice from his mom: use them proportionately. It's not about having all the right answers - it's about asking the right questions.

The after-hours opportunity
The average worker gets off at 5 with a 35-45 minute commute. Most models close at 5 or 6. The math is simple: builders are missing buyers who said "I'm interested NOW" - and historically, the industry's answer has been "come back when we're open." We all know what happens between "come back tomorrow" and tomorrow. And that 31% stat is an average - Carson has seen builders over 50%, and never below 20%.

The 90-second experience
Drive by, see the sign, scan the QR code, verify with your driver's license and a selfie, get a text code - and you're in the home. Security concerns? Across thousands of tours, theft is virtually nonexistent. You think twice about doing something dumb after scanning your ID.

84% aren't working with an agent
Lead delivery happens in real time - the agent on duty gets a text the moment a tourer enters their information. That's not permission to bombard - it's an opportunity to follow up fast with relevant information. The first agent to connect usually wins the deal.

Does this replace salespeople? No.
NterNow opens the door - it can't replace the human relationship behind the biggest financial decision of someone's life. What it replaces is friction. Let technology handle the access point so your salespeople spend their time closing, not unlocking doors. And for the buyers who avoid salespeople entirely in the early stage - the self-tour is the low-barrier entry that actually gets them in the door.

The pilot that converted a skeptical team
One Charlotte builder started with a couple of homes and saw a 150% increase in traffic. Now their salespeople are asking management when it's coming to their communities.

Also covered: NterNow joining the Allegion family (the company behind Schlage locks), the build-to-rent platform, the white-labeled connected buyer journey, and what's next - including HomeScribe AI, a voice AI agent that sounds just like a human.

Connect with Carson at carson@nternow.com or on LinkedIn. Learn more and request a demo at nternow.com.

About Anewgo
Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768