Social media isn’t just about pretty posts anymore — especially for homebuilders. In this episode, I sit down with Carol Morgan, President of Denim Marketing and author of Social Media Marketing for Your Business (2nd Edition), to dive into what’s working right now for builders on platforms like Instagram, Facebook, LinkedIn, TikTok, and even Pinterest.

We cover:

✅ Why content is more important than ever in the AI search era

✅ How to repurpose one piece of content into multiple channels

✅ Video strategies that don’t require huge budgets

✅ The role of trending audio and vertical video on LinkedIn & Instagram

✅ Smart ad vs. organic post strategies for builders

✅ What builders are STILL getting wrong on social media

Plus, Carol shares actionable tips you can start using today to boost engagement, build credibility, and ultimately sell more homes.

🔗 Learn more about Carol’s work: DenimMarketing.com 📚 Grab Carol’s latest book: Social Media Marketing for Your Business (2nd Edition) on Amazon

Is your design studio doing more than just making homes look pretty? In this episode, we're joined by Jane Meagher—President of Success Strategies and Founder of the National Design Institute—to talk about how builders can unlock the full business potential of design.

Jane shares the top trends shaping buyer preferences in 2025 (goodbye white-on-white!), why design collections are becoming a must-have, and how technology can streamline the selection process without losing the human touch.

We also explore how builders can reduce SKUs, increase margins, and use design as a powerful differentiator—even in a budget-conscious market. Whether you’re a builder, marketer, or design pro, this episode is packed with strategic insight on how to create more value, faster decisions, and happier homeowners.

Watch now and learn how to think like a consumer, act like a retailer, and sell like a pro.

Tired of static maps and generic listings? In this episode, Anya Chrisanthon chats with Helena Jaramillo, co-founder of Pam Pam, an AI-powered mapmaker that’s turning heads in the real estate and homebuilding world. Helena shares how this beautifully designed, easy-to-use tool lets professionals create personalized, interactive maps—from listing overviews to lifestyle-driven amenity guides—with zero coding required.

You'll learn how homebuilders and realtors are using Pam Pam to:
✅ Showcase homes by location
✅ Automatically generate amenity maps with AI
✅ Embed custom maps on websites and social media
✅ Chat with a map using their new AI assistant, Atlas

If you're looking for a smarter way to connect buyers to neighborhoods (and boost engagement), this episode is your map to the future.