Want more qualified appointments without racing to the bottom on price? Marketing leader Ken Tucker (Changescape Web) breaks down a practical AI speed-to-lead system for home builders, covering AI phone assistants, OSC roles, answer-engine optimization, and a content machine that actually moves the needle.

What you’ll learn

• Why “first response wins” (and how AI makes it instant—24/7)
• AI voice/chat setup: FAQs, escalation rules, booked-appointment targets
• Where OSCs fit next to AI (and how to keep the “talk to a human” option)
• Tech stack sanity: CRM + ops tools, APIs/Zapier, and subscription audits
• Content flywheel: short videos → blogs → social → press → email
• Answer-Engine Optimization (AEO): schema, local SEO, reviews, Reddit/LinkedIn signals

Guest: Ken Tucker — author of Content Marketing for Local Search (updated with AI strategies)

Chapters
00:00 Intro
01:40 Ken’s IT→Marketing journey & podcast lessons
03:30 Speed-to-lead: why first wins (even vs. price)
10:30 OSCs, AI chat/voice, and instant response
12:45 Training AI with FAQs + escalation to humans
20:10 Jobs & AI: repurposing roles, “rejection-proof” follow-up
21:30 Local content with AI: FAQs, repurposing, signals
26:00 AEO, schema, Bing/LLMs, reviews & reputation
34:00 How to reach Ken + final takeaways

Links
🎧 Watch/listen to more episodes: https://anewgo.com/podcast
🔗 Ken’s site: changescapeweb.com

Online Sales Counselors are no longer optional, they’re essential. In this episode, Anya Chrisanthon sits down with Ingrid Ricks (formerly Prince), founder of Convertly Sales Solutions, to talk about creating and scaling effective OSC programs for builders of any size.

Ingrid shares:

• Why small and mid-sized builders absolutely can (and should) have OSCs
• How to structure 10–14 touchpoint follow-ups that actually convert
• The surprising data behind today’s 300-day+ buying cycle
• How AI and chat assistants are reshaping the OSC role
• Why “no lead left behind” should be your 2026 motto

Whether you’re running 50 leads or 5,000, you’ll walk away with actionable steps to improve response times, nurture old leads, and personalize the buyer journey with data and automation.

👉 Plus, we reveal a sneak peek at Anewgo’s upcoming AI Assistant: an intelligent, next-gen alternative to traditional chatbots designed specifically for homebuilders.
Join the Anewgo AI Assistant Interest List to get early updates.

Tired of “Home for the Holidays” on repeat? In this episode we share 20+ proven, low-lift holiday ideas you can roll out fast—from tasteful model-home décor and seasonal website swaps to HOA-friendly gatherings, realtor tailgates, and UGC contests that fuel word-of-mouth and Q4 sales.

Download the Holiday Marketing Guide to follow along!

You’ll learn how to:

• Refresh branding (seasonal logos, signatures) without a full rebrand
• Make models feel magical on a budget (wrapped boxes, greenery, scent & sound)
• Add simple virtual décor to renderings/videos for social, email, and plan pages
• Host community + HOA events (Story Time with Santa, cookie swaps, decorating classes)
• Win with realtors (tailgate broker opens, Santa photo ops, “12 Days” prize runs)
• Give calorie-free gifts that stick around (mini pumpkins, plants with branded picks)
• Spark UGC with “Pictures for Pie,” porch-decor contests, & Elf-on-the-Shelf photo ops
• Publish local holiday guides (pumpkin patches, Santa pics, tree farms, best light displays)

Who it’s for: New-home marketers, OSCs, sales leaders, and on-site teams who want festive campaigns that convert—without burning the December candle at both ends.

Chapters:

00:00 Welcome & why holiday differentiation matters

03:00 Model-home décor (indoor/outdoor) on a budget

06:00 Virtual décor for renderings & short videos

08:00 Community/HOA experiences that drive referrals

10:00 Realtor plays: tailgates, Santa photos, 12-day giveaways

13:00 Sticky gifts (not sweets!)

15:00 UGC contests that explode reach

18:00 Local guides for SEO + goodwill

20:00 Wrap-up & next steps

🔗 More episodes: https://anewgo.com/podcast

🎧 Listen on your favorite podcast app (search “Anewgo of New Home Sales”)