In this episode of Andicanhelp Live, host Andi Miles dives into one of the most important shifts in digital marketing today: the rise of discovery-driven commerce. As traditional search-based funnels crumble, platforms like TikTok, Instagram, Pinterest, and Flip are redefining how we find and buy products—often before we even realize we want them.

Andi unpacks how short-form content, platform-native shopping tools, and emotionally driven storytelling are replacing SEO and search intent as the dominant forces in online shopping. This episode explores what this shift means for brands, creators, and anyone trying to sell online—and offers clear strategies to thrive in this new scroll-first, search-later economy.

Whether you’re a marketer, creator, or business owner, this episode will challenge how you think about visibility, content, and conversion.

Episode theme music by Abnoxix.

In this week’s episode of Andicanhelp Live, I unpack why the traditional ecommerce funnel—the one you probably learned in a deck somewhere—is no longer the full picture. And how platforms like TikTok, Instagram, and YouTube are reshaping the buyer’s journey into something more chaotic… and more human.

In this quick teaser, I’m introducing you to Andicanhelp, the show where creators, streamers, artists, and digital entrepreneurs get the real-world advice they need to grow, engage, and thrive. Whether you’re building your brand from scratch, navigating affiliate partnerships, or just trying to get more eyes on your work—this is the place for you.

Each week, I’ll be breaking down strategies, answering your questions live, and pulling back the curtain on what’s actually working in content, commerce, and creator culture. I’ve worked behind the scenes with major brands and small businesses alike—and now I’m sharing that experience with you.

New episodes drop every Tuesday, with live Q&A every Sunday. Subscribe now so you don’t miss the first full episode!