The Rise of Discovery-Driven Commerce: Why Search Might Not Matter Anymore
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The Rise of Discovery-Driven Commerce: Why Search Might Not Matter Anymore
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In this episode of Andicanhelp Live, host Andi Miles dives into one of the most important shifts in digital marketing today: the rise of discovery-driven commerce. As traditional search-based funnels crumble, platforms like TikTok, Instagram, Pinterest, and Flip are redefining how we find and buy products—often before we even realize we want them.
Andi unpacks how short-form content, platform-native shopping tools, and emotionally driven storytelling are replacing SEO and search intent as the dominant forces in online shopping. This episode explores what this shift means for brands, creators, and anyone trying to sell online—and offers clear strategies to thrive in this new scroll-first, search-later economy.
Whether you’re a marketer, creator, or business owner, this episode will challenge how you think about visibility, content, and conversion.
Episode theme music by Abnoxix.