Amazon Sellers — this week’s headlines hit everything from policy power plays to predictive breakthroughs. From new appeal tools and rising FBA fees to AI that knows what shoppers will buy before they do—this one’s packed with strategy-shifting updates you don’t want to miss.

Full News: https://amazonseller.school/amazon-news-fba-fee-hikes-new-dd7-payouts-prime-growth-q4-deadlines/

Let’s dive into what’s really shaping the marketplace this week.

Amazon Sellers finally get a second chance. The new Seller Challenge lets AHA-eligible sellers dispute unfair enforcement decisions in just 48 hours. It’s fast, limited, and worth using wisely.

Listing Unfairly Flagged? The New Amazon Seller Challenge Benefit Lets You Dispute Rulings https://myamazonguy.com/news/amazon-seller-challenge-benefit/

FBA fees are climbing again. Starting January 2026, fulfillment, storage, and removal rates all tick up—while Amazon slows delivery for low-volume products. Plan for thinner margins and sharper inventory control.

Amazon FBA Raises Fees, Changes Delivery Promises https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2025/10/1760648210.html

AI just got creepily good at predicting what people buy. New research shows language models can forecast purchase intent with 90% accuracy—no training needed. Product validation may never look the same.

AI That Predicts What Shoppers Will Buy? It’s Already Here https://www.linkedin.com/posts/emollick_this-paper-shows-that-you-can-predict-actual-activity-7382423499325464576-gluw/

Temu’s getting a visit from regulators. Germany’s cartel office is investigating the marketplace for allegedly influencing third-party merchant pricing—raising the stakes for global e-commerce competition.

German Cartel Office Investigating Temu Over Merchant Price Influencing https://www.reuters.com/sustainability/boards-policy-regulation/german-cartel-office-investigating-temu-over-merchant-price-influencing-2025-10-08/

Amazon Sellers — the headlines this week are a reality check. Prime Day fizzled, Washington is taxing digital ads, Amazon rolled out new refund tools, and critics are calling out fee creep as margins shrink.

Full News: https://amazonseller.school/amazon-news-prime-day-disappoints-ad-taxes-rise-returns-tighten-q4-challenges-ahead/

Join me today as we cut through the noise and focus on what actually hits your bottom line.

Amazon Sellers, October’s Prime Day fell flat. Shoppers bought basics, not splurges—signaling Q4 demand will be harder to capture.

Washington State just expanded taxes on digital ads and tech services. This adds costs for campaigns, development, and staffing, with lawsuits already underway.

Amazon’s new “Add to Delivery” feature lets shoppers bundle items into existing orders. That means bigger baskets for Prime-eligible products.

Critics say Amazon has gone “past its prime.” Sellers face higher fees, mandatory programs, and search results cluttered with ads—while Amazon keeps more of every dollar.

And sellers now get more control with partial refunds on FBA returns. This change cuts return costs and gives sellers more flexibility across six major markets.

Here’s what we’ll cover today:

Amazon’s October Prime Day Underwhelms Shoppers, Signaling Caution For Holiday 2025 https://bitcoinethereumnews.com/finance/amazon-october-prime-day-underwhelms-shoppers-signaling-caution-for-holiday-2025/

Washington to Tax Digital Ads and Tech Services https://www.avalara.com/blog/en/north-america/2025/07/washington-digital-ad-tech-tax.html

Washington’s Digital Advertising Tax – An Assault on Innovation https://www.washingtonpolicy.org/publications/detail/washingtons-digital-advertising-tax-an-assault-on-innovation

Amazon Now Lets Prime Members Add Items to Completed Orders https://www.theverge.com/news/790703/amazon-prime-add-to-deliver-mobile-app-online-store

Way past its prime: how did Amazon get so rubbish? https://www.theguardian.com/technology/2025/oct/05/way-past-its-prime-how-did-amazon-get-so-rubbish

Manage FBA Returns with Partial Refunds https://sellercentral.amazon.com/seller-forums/discussions/t/5935f007-115c-47f2-8ea9-49d8d8c441c4

Amazon Sellers — the battlefield just shifted again.

Full News: https://amazonseller.school/amazon-news-ai-shakeups-payout-controversy-holiday-sales-wars/

AI isn’t just talking about your products, it’s now selling them. Walmart, Etsy, and Shopify are catching a wave of AI-driven traffic while Amazon tightens its walls with Rufus. Meanwhile, China-based sellers now make up more than half of Amazon’s seller base, and Amazon itself is pushing a new grocery brand where almost everything is under $5.

That’s not all—ChatGPT’s new instant checkout is already moving stock for Etsy and soon Shopify. Deals, traffic, and competition are changing fast, and sellers need to keep pace.

Join me as we break it all down.

News We’ll Cover:

ChatGPT is now 20% of Walmart’s referral traffic — while Amazon wards off AI shopping agents https://www.modernretail.co/technology/chatgpt-is-now-20-of-walmarts-referral-traffic-while-amazon-wards-off-ai-shopping-agents/

AI Effect: Etsy Pops 16% as OpenAI Launches ChatGPT Instant Checkout https://www.cnbc.com/2025/09/29/chatgpt-instant-checkout-etsy-shopify.html

ChatGPT Checkout Isn’t for Every Purchase https://www.linkedin.com/posts/juozas_chatgpt-checkout-is-for-boring-and-expensive-activity-7379504585335459840-DcDu/

China Reaches Global Majority on Amazon https://www.marketplacepulse.com/articles/china-reaches-global-majority-on-amazon

Amazon Debuts New Grocery Brand With Nearly Everything Under $5 https://www.fastcompany.com/91414414/amazon-debuts-new-grocery-brand-with-nearly-everything-under-5