Amazon Sellers — the battlefield just shifted again.

Full News: https://amazonseller.school/amazon-news-ai-shakeups-payout-controversy-holiday-sales-wars/

AI isn’t just talking about your products, it’s now selling them. Walmart, Etsy, and Shopify are catching a wave of AI-driven traffic while Amazon tightens its walls with Rufus. Meanwhile, China-based sellers now make up more than half of Amazon’s seller base, and Amazon itself is pushing a new grocery brand where almost everything is under $5.

That’s not all—ChatGPT’s new instant checkout is already moving stock for Etsy and soon Shopify. Deals, traffic, and competition are changing fast, and sellers need to keep pace.

Join me as we break it all down.

News We’ll Cover:

ChatGPT is now 20% of Walmart’s referral traffic — while Amazon wards off AI shopping agents https://www.modernretail.co/technology/chatgpt-is-now-20-of-walmarts-referral-traffic-while-amazon-wards-off-ai-shopping-agents/

AI Effect: Etsy Pops 16% as OpenAI Launches ChatGPT Instant Checkout https://www.cnbc.com/2025/09/29/chatgpt-instant-checkout-etsy-shopify.html

ChatGPT Checkout Isn’t for Every Purchase https://www.linkedin.com/posts/juozas_chatgpt-checkout-is-for-boring-and-expensive-activity-7379504585335459840-DcDu/

China Reaches Global Majority on Amazon https://www.marketplacepulse.com/articles/china-reaches-global-majority-on-amazon

Amazon Debuts New Grocery Brand With Nearly Everything Under $5 https://www.fastcompany.com/91414414/amazon-debuts-new-grocery-brand-with-nearly-everything-under-5