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  • EP01 - Do Not Listen to This Podcast

    EP01 - Do Not Listen to This Podcast
    2023/03/27
    We did it! Join Justin Esgar and Eric Anthony as we discuss the many facets of being an IT services provider today and have a little fun too. We will discuss anything and on this episode we discuss why we started the podcast and some of our thoughts on the industry.
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    29 分
  • EP02 - Origin Stories. Who got bit by a spider...and other relevant managed IT topics

    EP02 - Origin Stories. Who got bit by a spider...and other relevant managed IT topics
    2023/04/04
    Join us for episode 2 where Justin and Eric discuss how they got into the industry and their journeys thus far. Did Justin get bit by a radioactive spider and is secretly a real life spider man? Who knows, listen to the podcast to find out.
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    28 分
  • EP03 Great Expectations - Setting expectations with clients to avoid calamity

    EP03 Great Expectations - Setting expectations with clients to avoid calamity
    2023/04/11
    The All Things MSP podcast is a valuable resource for anyone in the managed IT services industry. In this episode, Justin Esgar and Eric Anthony discuss a common challenge faced by managed service providers: dealing with demanding clients. They highlight the importance of managing client expectations by setting up processes and procedures that clearly define the responsibilities of both parties. One crucial element to managing demanding clients is having a comprehensive Managed Service Agreement (MSA) in place. The MSA serves as a contract between the managed service provider and their client, outlining the services provided, payment terms, and other critical details. As the hosts note, the MSA is a critical document that helps to ensure that both parties are on the same page and that expectations are clear from the start. The hosts also stress the importance of taking emotions out of the equation when dealing with demanding clients. While it can be challenging to maintain a professional demeanor when faced with difficult clients, it is essential to remember that this is a business relationship. The hosts encourage listeners to remain focused on delivering the best possible service and to approach difficult conversations with a calm, professional demeanor. Ultimately, the hosts emphasize that managing demanding clients is an ongoing process that requires careful attention and a proactive approach. By setting expectations clearly in the MSA and communicating regularly with clients, managed service providers can help to ensure that their clients are satisfied and that their businesses continue to thrive. Listeners to this episode will come away with valuable insights on how to manage demanding clients effectively and build a successful managed IT services business.
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    30 分
  • EP04 - Mastering MSP Marketing: Insights from Paul Green

    EP04 - Mastering MSP Marketing: Insights from Paul Green
    2023/04/18
    Join Justin Esgar and Eric Anthony in this episode of "All Things MSP" as they sit down with Paul Green, founder of Paul Green's MSP Marketing, to discuss the fundamentals of marketing for managed IT services businesses. As a seasoned expert in the field, Green shares valuable insights on the importance of establishing a process-driven marketing strategy and getting started with the right mindset. Throughout the episode, the hosts and guest engage in a lighthearted conversation about various topics including the unpredictable weather in the UK, the Marvel Universe, and the beloved science fiction series Doctor Who. Despite the humorous interludes, the focus remains on helping MSP business owners and employees gain a deeper understanding of marketing best practices, particularly in the realm of social media and email marketing. The conversation concludes with Green emphasizing the need for MSPs to take action and start implementing marketing tactics in order to differentiate themselves from the competition and attract new clients. With actionable advice and witty banter, this episode is a must-listen for anyone seeking to improve their marketing game in the managed IT services industry.
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    27 分
  • EP05 - Privacy, Compliance, and Security

    EP05 - Privacy, Compliance, and Security
    2023/04/25
    Welcome to Episode 5 of our exciting new podcast, where we, as non-security experts, explore the critical topics of privacy, compliance, and security for managed IT services companies. Join us as we dive deep into these essential issues and provide valuable insights and practical tips to help you keep your business and your clients safe and secure. As hosts, we may not be security experts ourselves, but we have years of experience working in the managed IT services industry. We understand the challenges that companies like yours face when it comes to privacy, compliance, and security, and we are committed to sharing our knowledge and expertise with you. Our goal with this episode is to provide you with the tools and information you need to navigate this complex and ever-changing landscape. We will cover the latest developments, share best practices, and provide practical advice that you can implement in your business today. Whether you are just starting out in the industry or have been in business for years, this podcast is for you. We believe that everyone can benefit from our discussions and insights, and we are committed to providing high-quality content that is both informative and engaging. So, if you are ready to take your privacy, compliance, and security game to the next level, then tune in to Episode 5 of our podcast today. Don't miss out on this valuable opportunity to learn from experienced hosts and stay ahead of the curve in this fast-paced and ever-changing industry.
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    19 分
  • EP06 - Live Your Best Life with Melanie Curtis

    EP06 - Live Your Best Life with Melanie Curtis
    2023/05/02
    In this week's episode of "All Things MSP," co-hosts Justin Esgar and Eric Anthony are joined by a very special guest, Melanie Curtis. Melanie is a renowned life coach and professional skydiver, who brings a unique perspective to the discussion on stress and living your best life. As IT service providers, our lives can be hectic and stressful. We often put our clients' needs ahead of our own, leading to burnout and decreased quality of life. In this episode, Melanie shares her insights on how to live your best life and manage stress effectively. Through her personal experiences and professional expertise, Melanie guides us on a journey of self-discovery, offering practical tools and strategies to help us prioritize our mental and physical wellbeing. From setting boundaries and managing expectations, to practicing self-care and embracing vulnerability, Melanie shares actionable steps that we can implement in our daily lives to improve our overall quality of life. Whether you're a seasoned MSP veteran or just starting out in the industry, this episode is a must-listen. Join us as we explore the intersection between stress, success, and living your best life. Tune in to "EP06 - Living Your Best Life" and learn how to thrive both personally and professionally.
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    24 分
  • EP07 - Post Pandemic Growth Mode

    EP07 - Post Pandemic Growth Mode
    2023/05/10
    In the latest episode of the "All Things MSP" podcast, Justin Esgar and Eric Anthony sit down with MSP Ed Lukacs to discuss the challenges of marketing and sales in the managed IT services industry. Ed shares his experiences as an Apple Consultant Network member and MSP. He shares the difficulties he faced in defining his marketing plan in post-pandemic growth mode. Justin and Eric offer their insights on how MSPs can overcome the challenges of marketing and sales. They stress the importance of getting exposure and putting oneself out there, especially on platforms like LinkedIn. Eric mentions his framework for marketing, which breaks it down into two areas: inbound and outbound. Inbound marketing involves attracting customers through content creation and social media engagement, while outbound marketing involves more traditional methods like cold calling and email campaigns. Both Justin and Eric emphasize the need to identify and target one's ideal client. They caution against trying to be all things to all people, and instead recommend focusing on a specific niche or vertical. Justin uses the example of a kid who landed an internship by targeting all of his potential employer's connections on LinkedIn with personalized ads. The lesson here is that with proper targeting, it is possible to stand out from the competition and get noticed. Overall, the podcast offers valuable insights into the challenges of marketing and sales in the MSP industry, and provides practical advice on how to overcome them. By focusing on targeted marketing, creating engaging content, and leveraging social media, MSPs can increase their exposure and attract more clients. As the industry continues to evolve, it will be important for MSPs to stay up-to-date with the latest marketing trends and techniques to remain competitive.
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    27 分
  • EP08 - Marketing Content that Matters

    EP08 - Marketing Content that Matters
    2023/05/16
    In the latest episode of "All Things MSP," host Justin Esgar and co-host Eric Anthony interview Tim Fitzpatrick, a marketing consultant and guru. They discuss the importance of honing in on ideal clients and creating a targeted marketing message. Fitzpatrick emphasizes the importance of creating an "ideal client GPS" list, which is a list of where your ideal clients congregate, both online and offline. For example, if you are targeting veterinary practice owners, you would want to create a list of all the associations, trade shows, and influencers in that space. Once you have created your list, you can then choose which avenues to test and get out in front of. However, before taking action, it's important to create a targeted marketing message that resonates with your ideal client. Fitzpatrick notes that many businesses, including MSPs, make the mistake of having a generic message that doesn't set them apart from their competitors. He advises businesses to focus on a specific niche and to nail that niche before expanding to other markets. Focusing on a specific niche has many advantages. For one, it makes it easier to create a targeted message that resonates with your ideal client. It also makes it easier to identify where to find your ideal clients and to go where the fish are, so to speak. Additionally, it allows businesses to stand out from their competitors and to become the go-to business in their niche. Fitzpatrick notes that many businesses don't need a lot of clients to transform their business, and as such, they don't need to target broadly. By focusing on a specific niche, businesses can create a more manageable list of potential clients and make their marketing efforts more efficient. As they begin to dominate their niche, they can then expand into other markets if they choose to do so. In conclusion, honing in on ideal clients and creating a targeted marketing message is key to the success of any business, including MSPs. By creating an ideal client GPS list and focusing on a specific niche, businesses can become more efficient and effective in their marketing efforts and stand out from their competitors.
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    38 分