In this episode, Sean Fisher and Sean C from Swanky discuss strategies for Black Friday and the holiday shopping season. They explore the trend of launching campaigns earlier to avoid high costs, the importance of messaging for gifting during the holiday season, and how to protect margins while still attracting customers. The conversation also covers stock management, order fulfilment, and effective post-purchase strategies to enhance customer retention and increase average order value.

Takeaways

• Launching campaigns early can help avoid increased costs.
• Gifting messaging can be more effective than discounting.
• Protecting margins is crucial during high-discount periods.
• Stock management is essential for successful sales events.
• Post-purchase upselling can increase average order value.
• Consider offering value instead of discounts to maintain margins.
• Flash sales can create urgency but require careful planning.
• Customer intent should be leveraged for better sales outcomes.
• Simplifying data capture can enhance customer experience.
• Engaging customers post-purchase can build brand loyalty.

In this conversation, Sean Fisher and Sean Clanchy delve into the concept of Customer Data Platforms (CDPs), discussing their importance in integrating customer data from various sources to create a unified view of the customer. They explore how CDPs enable businesses to personalise marketing efforts, improve customer experiences, and drive revenue growth.

The discussion also covers the challenges of implementing a CDP, strategies for effective data collection, and the selection of the right CDP for different business needs. The conversation emphasises the actionable insights that can be derived from customer data and the necessity of being intentional in data strategy.

In this episode of After Hours Ecommerce, Sean Clanchy and Sean Fisher delve into the concept of Voice of Customer (VOC) and its critical role in shaping brand strategies.

They discuss how VOC encompasses customer feedback, its importance beyond mere metrics, and how it can drive product development, marketing strategies, and overall business growth. The conversation highlights practical applications of VOC, including leveraging customer insights for advertising, product innovation, and enhancing customer experience.

The hosts also share real-world case studies demonstrating the successful implementation of VOC strategies, emphasising the need for businesses to listen to their customers to thrive in a competitive market.