Today Ian welcomes IPA Director General, Paul Bainsfair to the wild side.

With almost forty years in the industry, Paul takes us through his advertising journey. From starting out at Saatchi & Saatchi (yes, the 80s really happened!) to founding his own agencies, all the way to championing diversity at the IPA today.

Entrepreneurs are everywhere across the creative economy. Ian and Paul pull apart the differences between owning your own business and applying that same entrepreneurial spirit successfully within big agencies and the good habits that come from both.

Having been in the industry since the 70s, Paul is witness to the rapid changes triggered by technology.

From what was a glossy, glamorous industry generating newspaper headlines to the ever-evolving media landscape today, Paul tells all. And leads the debate on how AI will shape the nature of creativity, along with the risks.

Paul then talks about his current role at the IPA and the mission he’s on to increase diversity within the industry. As marketing has become more professional, it’s our job to lift up the weird and wonderful personalities. In order to make big creative leaps forward, we need these people with us.

If we create a culture where everyone’s free to approach things differently, world-famous ideas will follow.

Finally, Paul shares the traits of the successful entrepreneurs he’s worked with over his career. We learn that there’s no one-size-fits-all method, along with the things he’d wish he’d known before starting in Advertising.

Paul Bainsfair

LI: https://www.linkedin.com/in/paul-bainsfair-828ba2233/

IG: https://www.instagram.com/entrepreneurs_inthewild/

TT: https://www.tiktok.com/@entrepreneursinthewild

X: https://twitter.com/EitW_podcast

Executive Producer Addi: https://addi.london/

LI: https://www.linkedin.com/in/addi-merrill/

Iris Worldwide: https://www.iris-worldwide.com/

LI: https://www.linkedin.com/company/iris/

IG: https://www.instagram.com/irisworldwide/

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