Ami Jones
CEO & Founder
TerraFauna Journeys

Ami Jones is a seasoned travel professional, passionate conservationist, and respected leader in sustainable tourism with over 15 years of experience designing and guiding meaningful journeys across the globe. Her path began in 2008 in Placencia, Belize—an early spark that ignited a lifelong commitment to using travel as a force for good.

Since then, Ami has held key roles in both for-profit and nonprofit sectors spanning student travel, wellness, educational tourism, and conservation. She has led innovative sustainability initiatives—including the development of pioneering low-impact travel models—and helped shape strategies that prioritize environmental stewardship and community empowerment. Her work has taken her from the Arctic tundra to the Brazilian Amazon, always rooted in deep partnerships with local people and places.

In 2025, Ami founded TerraFauna Journeys to bring that mission to life. With a bold vision to inspire conservation, one journey at a time, she leads the company committed to reconnecting travelers with the natural world—while directly supporting the people and ecosystems that make each destination extraordinary.

Her belief is simple but powerful: when done thoughtfully, travel can change lives and help protect our planet for future generations.

summary
In this episode of the Big World Made Small podcast, host Jason Elkins speaks with Ami Jones, CEO and founder of TerraFauna Journeys, a conservation-focused travel company. They discuss Ami's background, her family's influence on her passion for conservation, and the importance of meaningful travel experiences. The conversation delves into the impact of tourism on local communities and the environment, the misconceptions surrounding travel destinations, and the mission of TerraFauna to inspire conservation through travel. Ami emphasizes the need for ethical tourism practices and the importance of listening to both travelers and local communities to create impactful experiences. The episode concludes with a call to action for listeners to engage with TerraFauna and contribute to conservation efforts.

takeaways

• TerraFauna Journeys aims to inspire conservation through travel.
• Ami's childhood experiences with National Geographic sparked her curiosity about the planet.
• Conservation perspectives can vary greatly based on cultural backgrounds.
• Travel experiences shape our understanding of the world and its challenges.
• Mass tourism can serve as a gateway to more meaningful travel experiences.
• Cultural misconceptions often arise from a lack of firsthand experience.
• Ethical tourism requires listening to local communities and understanding their needs.
• Luxury travel is being redefined to mean access to unique experiences.
• Community engagement is crucial for successful conservation efforts.
• Travel can be a powerful tool for personal growth and global understanding.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Trish Sare
Founder/Owner
BikeHike Adventures
https://www.bikehike.com/

Trish Sare is a passionate adventurer, cultural connector, and founder of BikeHike Adventures, a pioneering travel company that has been curating unforgettable active journeys around the world for over three decades. With a deep love for meaningful travel and cross-cultural experiences, Trish has guided travelers through remote corners of the globe—always with a bike, a pair of hiking boots, and an open heart. Her mission is simple but powerful: to connect the world through active, immersive, and soul-stirring adventures. Trish joins us today to share stories from the road, insights on sustainable travel, and how transformative travel can shape our lives.

summary

In this episode of the Big World Made Small podcast, host Jason Elkins speaks with Trish Sare, founder of BikeHike Adventures. They discuss the evolution of adventure travel, the shift towards custom trips, and the importance of local guides in providing authentic experiences. Trish shares her personal journey into the travel industry, the growing significance of culinary experiences, and the challenges of overtourism. The conversation highlights the need for sustainable travel practices and the joy of connecting with local cultures.

takeaways

• BikeHike Adventures focuses on active experience travel.
• The shift to custom trips has increased since the pandemic.
• Local guides enhance the travel experience by providing authentic insights.
• Culinary experiences have become a significant part of travel itineraries.
• Trish's personal journey into travel was influenced by her mother's wish to explore the world.
• Travelers are increasingly seeking unique, personalized experiences.
• Sustainable travel practices are essential to preserve local cultures.
• Overtourism is impacting many popular destinations, leading to a loss of authenticity.
• Adventure travel is evolving to cater to an aging demographic.
• Connecting with local cultures enriches the travel experience.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Chris Torres
Director
The Marketing Coach & Tourprenuer

I started at 16 illustrating children’s books and never looked back.

After that, I spent years learning on the job—working in design studios and marketing agencies as an art-worker, designer, web developer, and eventually a marketing strategist.

I didn’t go to university. Truth is, I hated school. I was told I’d never amount to much. That doubt didn’t discourage me—it fuelled me. I’ve spent my whole career proving people wrong, building a path on grit, self-teaching, and real-world results.

In 2008, I launched a marketing agency from scratch and built it into a global force, working with travel brands and service-based businesses in over 50+ countries. The Tourism Marketing Agency still thrives today.

A huge middle finger to all those teachers that did not believe in me.

Along the way, I’ve helped launch products, crack new markets, and grow small, local businesses into major players. My approach blends storytelling with data, creativity with clarity—making sure your marketing connects emotionally and converts commercially.

You won’t get recycled “funnel hacks” or empty jargon here. What I offer is real-world strategy that delivers. That’s how we helped Gray Line Iceland generate €2M+ in direct bookings. Overland Ireland? Another €2M and a 6000% ROI. And in the wilds of Alaska, a remote operator saw a 463% sales increase year-on-year using the same methods.

My deep sector knowledge, especially in travel and tourism, comes from nearly two decades of hands-on work. Tour operators, DMCs, travel tech firms, hotels—I’ve helped them all refine their messaging, attract the right customers, and grow sustainably.

I’m also part-owner of Tourpreneur, the global community of nearly 20,000 tour operators. I contribute regularly to the podcast and help lead the charge on educational content, mentorship, and strategy guidance for operators looking to level up. Whether it’s through speaking, writing, or behind-the-scenes coaching, my goal is always to help people in this industry thrive.

I also wrote the book How to Turn Your Online Lookers into Bookers, with a follow-up now published: Lookers into Bookers: The Tourism Marketing Blueprint. I speak at tourism events worldwide, running practical workshops that give attendees tools they can use the next day.

summary

In this episode, Jason Elkins interviews Chris Torres, a marketing coach specializing in the tourism industry. They discuss the importance of direct bookings for tour operators, the journey of Chris from art to marketing, and the significance of storytelling in tourism. Chris shares insights on building trust through personal connections, the role of video content, and the impact of reviews and social proof. They also explore the future of marketing with AI, the importance of community support, and advice for aspiring tour operators. Chris introduces his Strategy Builder tool, designed to help operators create effective marketing strategies.

takeaways

• Chris Torres emphasizes the importance of direct bookings for tour operators.
• The journey into marketing often starts from a creative background.
• Niche focus can lead to greater success in the tourism industry.
• Delegation is key for tour operators to focus on what they love.
• Understanding the needs of tour operators is crucial for effective marketing.
• Storytelling enhances the customer experience in tourism.
• Video content is a powerful tool for engagement.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Founder & Creative Director

Goddess Retreats

Chelsea Ross is the founder of Goddess Retreats, a pioneering women’s wellness and adventure travel company that began in 2003. With over 23 years of experience leading transformative retreats around the world, Chelsea is passionate about creating spaces where women can reconnect with themselves through nature, culture, and meaningful exploration. Her work blends a deep commitment to holistic well-being with a love for adventure, inspiring thousands of women to step into their power, embrace the unknown, and travel with purpose.

summary
In this conversation, Chelsea Ross, founder of Goddess Retreats, shares her journey of creating a women's only wellness retreat that focuses on surfing, personal development, and empowerment. She discusses the evolution of surfing, the importance of creating a supportive environment for women, and how retreats can lead to significant life changes. Chelsea emphasizes the need for connection, vulnerability, and authenticity in personal development, and highlights the unique experiences that women can have when they come together in a nurturing space. The conversation also touches on the future of retreats, including plans for men's retreats, and the importance of courage and discipline in pursuing one's passions.

takeaways

• Goddess Retreats focuses on women's empowerment through surfing and wellness.
• The evolution of surfing has made it more accessible to women.
• Creating a supportive environment allows women to focus on themselves.
• Connection and vulnerability are key components of the retreat experience.
• Breaking stereotypes is essential for women's empowerment in sports.
• Personal development is intertwined with the retreat experience.
• Self-care and balance are crucial for women in today's world.
• Experiencing challenges during retreats leads to personal growth.
• Many women return to the retreats with family members or friends.
• Courage and discipline are vital for pursuing passions.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Sharyn Means
CEO
Doves Rest Cabins

“I’m Sharyn Means, CEO of Doves Rest Cabins. I am the creator of the Kia Oro customer service brand that develops a culture of excellence, powered by staff that can anticipate customer needs, exceed expectations, create goodwill and make it all feel seamless.”

“Born and raised on the remote Island of New Zealand, I learned at a young age to stand on my own two feet, how to do things myself, or find an alternative solution to the issue. My entire career has been in project management, overlapping into hospitality and customer service.”

“My passion for natural beauty led me to Palo Duro Canyon and Doves Rest Cabins where I excel at instilling a devotion to great service while providing tools, skills, freedom and rendering assistance to my staff to make our customers feel special. I am proud to represent my New Zealand heritage here in America by showing my true Kia Oro spirit that is grounded in respect, generosity, and kindness.”

“When I’m not crafting marketing plans, instilling shared values, celebrating great performances, leading by example, you can find me in the arms of my Texan husband, or eating a protein bar”.

summary

In this episode of the Big World Made Small podcast, Jason Elkins interviews Sharyn Means, CEO of Doves Rest Cabins, located on the rim of Palo Duro Canyon. Sharyn shares her unique journey from New Zealand to the U.S. and how her background in construction and project management has shaped her approach to hospitality. The conversation explores the various activities available at Doves Rest, the importance of creating a welcoming environment for guests, and the challenges of scaling a hospitality business. Sharyn emphasizes the significance of listening to guests and staff, the natural beauty of the area, and the philosophy of disconnecting to reconnect with nature and oneself.

takeaways

• Doves Rest Cabins offers a unique blend of luxury and nature.
• Sharyn's journey from New Zealand to the U.S. shaped her hospitality approach.
• The importance of logistics in running a hospitality business.
• Creating a welcoming environment is key to guest satisfaction.
• Listening to guests and staff is crucial for success.
• Nature and wildlife play a significant role in the guest experience.
• Training staff involves hands-on experience and personal interaction.
• Scaling a hospitality business requires strong processes and systems.
• Guests often have common concerns about amenities and services.
• Disconnecting from daily life allows for reconnection with nature and oneself.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Taisto Bussid | Europe

Mari-Liis Luha is the heart behind our partnerships. With a background in hospitality, sales, and team management, she leads the sales department at Taisto Bussid with care, clarity, and purpose.

As the main point of contact for travel agencies, tour operators, and corporate clients, Mari-Liis ensures every collaboration is smooth, efficient, and built on trust. She combines over a decade of experience in customer-facing roles with a deep understanding of the travel and transport industry to find solutions that truly work – whether it’s a simple airport pickup or a full-scale tour across Europe.

Passionate about both people and logistics, she’s a natural at keeping both clients and our internal teams aligned. Her proactive approach and attention to detail have earned her long-term client relationships and a reputation for getting things done with a smile.

summary

In this episode of the Big World Made Small podcast, host Jason Elkins speaks with Mari-Liis Luha, the sales director of Taisto Bus Company in Estonia. They discuss Mari-Liis' journey in the tourism industry, her experiences growing up in Estonia during the Soviet era, and the significant changes in the country's economy and travel landscape. Mari-Liis shares insights into the evolution of travel, the importance of flexibility in the tourism business, and her passion for her job. The conversation also touches on the balance between work and family life, as well as advice for those looking to enter the tourism industry.

takeaways

• Mari-Liis Luha has been with Taisto Bus Company for nearly 25 years.
• Estonia has undergone significant economic transformation since gaining independence.
• Traveling by bus was popular in Estonia due to financial constraints on air travel.
• Cultural exchanges with Germany during her youth sparked Mari's interest in languages.
• Flexibility is crucial in the tourism industry due to changing client needs.
• Mari-Liis' passion for her job keeps her motivated after many years in the industry.
• The importance of education was instilled in Mari from a young age.
• Estonia is becoming increasingly advanced in digital citizenship and business.
• Traveling with children requires adapting to their needs and rhythms.
• The tourism industry is dynamic, with new challenges arising regularly.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Co-Founder
A’qto Cycling

Nancy De Losa is the Co-Founder of A’qto Italian Cycling Tours, a boutique cycling tour company offering immersive experiences in Italy. With a background in brand, marketing, and entrepreneurship, Nancy blends her deep connection to Italy with her passion for people and travel. Since launching A’qto Cycling Tours with her husband Damian Hancock in 2015, she has curated unforgettable experiences that combine cycling, cultural exploration, and authentic Italian hospitality. Fluent in Italian and deeply attuned to the country’s traditions, Nancy ensures every guest, whether cycling or not, enjoys an enriching, personal journey through Italy. She is also dedicated to personal growth, mentoring women, and living with intention.

Summary

In this episode of the Big World Made Small podcast, host Jason Elkins speaks with Nancy De Losa, co-founder of AQTO, a boutique cycling and adventure tour company based in Italy. Nancy shares her journey from Australia to Italy, her deep connection to her Italian heritage, and the unique experiences AQTO offers, including cycling, kayaking, and hiking tours. The conversation explores the distinction between tourism and hospitality, the impact of overtourism, and the importance of creating meaningful connections with local communities. Nancy emphasizes the significance of group dynamics, managing different skill levels, and the flexibility of the non-riding partner program, making AQTO tours accessible to a wider audience. The episode concludes with Nancy's favorite places in Italy and insights into planning an adventure in this beautiful country.

Takeaways

• AQTO offers unique cycling and adventure tours in Italy.
• Nancy has a deep connection to Italy through her heritage.
• The distinction between tourism and hospitality is crucial.
• Overtourism is a concern, highlighting the need for adventure.
• Creating unique experiences is a core value of AQTO.
• Group dynamics play a significant role in the tour experience.
• Managing different skill levels is essential for cycling tours.
• The non-riding partner program allows flexibility for guests.
• Engaging with local communities enhances the travel experience.
• Italy offers diverse experiences that cater to various interests.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Matthew C. Johnson
President
Sustainable Ascents Foundation

Matthew is a self-described adventure traveler in search of a plot, a part-time endurance athlete, a mosh pit enthusiast and an accidental Fellow at the Royal Geographical Society.

summary
In this episode, Jason Elkins speaks with Matthew Johnson, president of the Sustainable Ascents Foundation, about the importance of sustainable tourism in climbing and how it can empower local communities. Matthew shares his personal journey from a free-range childhood to becoming an advocate for responsible climbing practices that benefit local economies. They discuss the disparities in privilege observed during climbing expeditions, particularly in Kilimanjaro, and how the foundation aims to create a model that ensures local communities are involved in tourism. The conversation also touches on new projects in Bolivia and the Caucasus region, emphasizing the need for community involvement and sustainable practices in tourism.

takeaways

• Sustainable tourism can empower local communities.
• Climbing development should prioritize local involvement.
• Cultural immersion enhances the travel experience.
• Tourism can create economic opportunities for locals.
• Community engagement is crucial for sustainable practices.
• The foundation aims to create a model for responsible tourism.
• Volunteers are essential for community projects.
• Cultural exchange enriches both travelers and locals.
• Sustainable tourism should avoid overwhelming local cultures.
• Future projects will focus on gradual, responsible growth.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.