Matthew C. Johnson
President
Sustainable Ascents Foundation

Matthew is a self-described adventure traveler in search of a plot, a part-time endurance athlete, a mosh pit enthusiast and an accidental Fellow at the Royal Geographical Society.

summary
In this episode, Jason Elkins speaks with Matthew Johnson, president of the Sustainable Ascents Foundation, about the importance of sustainable tourism in climbing and how it can empower local communities. Matthew shares his personal journey from a free-range childhood to becoming an advocate for responsible climbing practices that benefit local economies. They discuss the disparities in privilege observed during climbing expeditions, particularly in Kilimanjaro, and how the foundation aims to create a model that ensures local communities are involved in tourism. The conversation also touches on new projects in Bolivia and the Caucasus region, emphasizing the need for community involvement and sustainable practices in tourism.

takeaways

• Sustainable tourism can empower local communities.
• Climbing development should prioritize local involvement.
• Cultural immersion enhances the travel experience.
• Tourism can create economic opportunities for locals.
• Community engagement is crucial for sustainable practices.
• The foundation aims to create a model for responsible tourism.
• Volunteers are essential for community projects.
• Cultural exchange enriches both travelers and locals.
• Sustainable tourism should avoid overwhelming local cultures.
• Future projects will focus on gradual, responsible growth.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Mark Everton
CEO
Explore Seattle Southside

Mark spent 35+ years managing hotels for Four Seasons, Marriott, Hilton and Joie de Vivre on the west coast and Hawaii. In 2016 Visit Oakland (California) was searching for a new leader. Mark chose to make the leap from hotel to destination leadership.

In the midst of Covid and the shut down of travel, the Seattle Southside Regional Tourism Authority began a search for a replacement for the retiring founder of the organization. The area surrounding the SeTac airport was an interesting opportunity and Mark was fortunate to be selected as the organization's CEO. After a rebrand and a re-imaging of the region and the organization, things are going wonderfully. The organization continues to receive awards and accolades for its novel approach to marketing a destination that has 52 million visitors annually but lacks name recognition.

summary
In this episode of the Big World Made Small podcast, Jason Elkins interviews Mark Everton, CEO of Explore Seattle Southside. They discuss the role of Destination Marketing Organizations (DMOs) in promoting tourism, the unique marketing strategies employed by Explore Seattle Southside, and the importance of creating engaging experiences for travelers. Mark shares insights on how to effectively communicate with potential visitors, the innovative projects like the UFO Trail and Bubble Tea Trail, and his personal journey in the hospitality industry. The conversation emphasizes the value of collaboration between DMOs and local businesses to enhance tourism and create memorable experiences for visitors.

takeaways

• Explore Seattle Southside is a unique DMO focused on the Seattle-Tacoma area.
• DMOs can be funded through various sources, including hotel assessments and public funds.
• Effective marketing strategies can help local attractions reach potential visitors.
• Engaging with travelers before and after their trips can enhance their experience.
• Creating themed trails, like the UFO Trail, can attract interest and tourism.
• Collaboration with local businesses is essential for successful tourism marketing.
• Mark's journey in hospitality began at a young age, leading to his current role.
• Understanding numbers and financials is crucial for effective DMO management.
• Creativity in marketing can lead to unique and engaging experiences for visitors.
• Leveraging DMOs can provide free marketing resources for local businesses.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Owner & Founder
ALSUR Expediciones

Gerardo Niklitschek is the founder of ALSUR Expediciones and one of Patagonia’s most seasoned and respected adventure guides. With more than 30 years of experience exploring the wild landscapes of southern Chile and Argentina, Gerardo leads unforgettable journeys into the heart of Patagonia—combining cultural insight, deep environmental knowledge, and technical expertise.

Born and raised in Chile, Gerardo is a certified Physical Education and Recreation Instructor with advanced training as a rafting, sea kayaking, and mountain guide. His work has taken him across some of the region’s most iconic protected areas, including Pumalín Park, Valle Chacabuco, Vicente Pérez Rosales, Bernardo O’Higgins, and Torres del Paine, where he specializes in overland expeditions and immersive nature experiences.

Now based full-time in Patagonia, Gerardo designs and leads custom adventures through ALSUR Expediciones, offering trekking, horseback riding, kayaking, mountaineering, and wildlife trips that reflect his deep love for the land. Fluent in both Spanish and English, he’s known for his calm leadership, vast regional knowledge, and ability to bring Patagonia’s landscapes and stories vividly to life.

Summary
In this episode of the Big World Made Small podcast, host Jason Elkins speaks with Gerardo Niklitschek, the founder of ALSUR Expediciones, about his journey in adventure tourism in Chile. Gerardo shares his early experiences in nature, the evolution of outdoor guiding in Chile, and the significant influence of Douglas Tompkins on conservation efforts. The conversation highlights the growing importance of sustainable practices in tourism and the challenges of building a successful team in the outdoor industry. Gerardo emphasizes the need for a connection between adventure tourism and conservation, showcasing the beauty and potential of Patagonia as a premier destination for adventure travelers.

takeaways

• Gerardo Niklitschek is the founder of ALSUR Expediciones, focusing on adventure tourism in Chile.
• Chile has rapidly grown as a destination for adventure tourism over the past decade.
• Gerardo's passion for nature began at a young age, exploring the outdoors independently.
• Family support was crucial, even if they didn't fully understand his passion for the outdoors.
• The outdoor guiding industry in Chile has evolved significantly, with more trained professionals now available.
• Gerardo's early experiences in nature shaped his desire to share these adventures with others.
• Douglas Tompkins played a significant role in conservation efforts in Chile, influencing Gerardo's approach to tourism.
• Conservation is increasingly important to clients, with many willing to pay more for eco-friendly experiences.
• Building a successful team in the outdoor industry requires dedication and a focus on training.
• The future of adventure tourism in Chile looks promising, with a growing interest in sustainable practices.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Owner & Founder
Reelin Family Fun

Meet Jeff Peterson, the spirited owner of Reelin Family Fun! He’s all about transforming ordinary family outings into extraordinary adventures filled with laughter and learning. With a deep passion for fishing and exploring the outdoors, Jeff, along with the dedicated Reelin Family Fun Staff, creates interactive experiences that bring families closer to nature and each other. It’s not just about the fish you catch, it’s about the time spent together and the memories made! Known for his love of the outdoors, Jeff’s enthusiasm gets kids and parents excited about discovering the wonders of nature together. When he’s not busy catching fish and making memories, Jeff enjoys exploring new places and sharing his 57 years of family adventure and fishing wisdom with new explorers.

summary
In this episode of the Big World Made Small podcast, Jason Elkins interviews Jeff Peterson, the founder of Reelin Family Fun, about his grassroots initiative to teach families how to fish. Jeff shares his passion for fishing and the importance of creating lasting memories with family through outdoor activities. He discusses the shift to online fishing courses, the significance of building confidence in new fishers, and the health benefits of spending time outdoors. The conversation emphasizes the joy of fishing as a bonding experience and offers practical advice for beginners. In this conversation, Jason Elkins and Jeff Peterson delve into the world of fishing, focusing on the art of fly tying, the importance of conservation, and the communal aspects of fishing. They discuss how fly tying can be a creative and therapeutic hobby, the significance of catch and release practices for maintaining healthy fish populations, and how fishing can foster connections among people. The discussion highlights the evolution of fishing practices and the role of technology in enhancing the fishing experience.

takeaways

• We help families and groups learn fishing.
• The goal is to create lasting memories outdoors.
• Online courses make fishing accessible to everyone.
• Fishing is about the experience, not just the catch.
• Confidence is key for new fishers.
• Start with basics like bobbers and worms.
• Fishing can be done from shore without a boat.
• Investing in basic gear is affordable.
• Fishing fosters connections between family members.
• There are numerous health benefits to fishing. Fly tying can be a therapeutic and creative hobby.
• Fishing can provide a sense of community and connection.
• Conservation practices are essential for sustainable fishing.
• Catch and release can help maintain healthy fish populations.
• Fishing can teach valuable lessons about nature and responsibility.
• Technology has changed the way we fish and learn about fishing.
• Fishing can be a solitary or communal activity.
• Proper handling techniques are crucial for fish survival after catch.
• The mindset around fishing and conservation has evolved over the years.
• Fishing can be a great way to bond with family and friends.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Founder & CEO
Voyascape Podcast Network

David is founder of Voyascape and one of the world’s first travel podcasters, having launched the Travel in 10 podcast in 2005. He continues to host and produce Travel in 10 & also co-hosts the Journeytelling Podcast. He’s the former Global VP of an award-winning PR agency where he led award-winning campaigns for clients like Tourism Australia, Destination British Columbia, Emirates, Expedia. He’s also a former senior advisor to the Canadian Prime Minister, and as an avid traveller and adventurer has visited 50+ countries.

summary
In this episode of the Big World Made Small podcast, host Jason Elkins speaks with David Brodie, founder and CEO of Voyascape and cohost of the Travel in 10 podcast. They discuss David's extensive experience in the travel podcasting space, his journey from politics to travel, and the evolution of podcasting as a medium. David shares insights on the travel industry, the importance of storytelling in podcasts, and the unique opportunities for travel brands to engage with audiences through this format. The conversation also touches on family travel, perceptions of different destinations, and the challenges of podcast discovery.

takeaways

• David Brodie has been hosting his travel podcast for 20 years, making him a pioneer in the field.
• His passion for travel was ignited during a gap year in Australia, where he worked in tourism.
• Travel clients are often more willing to take creative risks in marketing compared to other industries.
• Podcasts provide a unique opportunity to reach an engaged audience, with high completion rates for ads.
• The podcasting medium continues to grow, but discovery remains a challenge for many creators.
• David emphasizes the importance of storytelling in travel podcasts to connect with listeners.
• Travel perceptions can differ greatly from reality, as seen in David's experiences in Jordan and Russia.
• Family support played a crucial role in David's travel journey and career choices.
• The podcasting landscape has evolved, with more brands recognizing its potential for advertising.
• David believes that travel brands should explore podcasting as a way to connect with their audience.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Tony Carne
Co-Founder
Videreo

Tony has travel flowing through his veins. From starting as a guide to building the global Urban Adventures business at Intrepid Travel, Tony has always worked in service of the local businesses & communities who underpin travel. Tony continues this today at Videreo.

summary
In this episode of the Big World Made Small podcast, host Jason Elkins speaks with Tony Carne, co-founder of Videreo, about the intersection of AI and travel, the creator economy, and the importance of grassroots tourism. Tony shares his journey from being a tour guide in Australia to building a platform that connects brands with creators in the travel industry. They discuss the evolving landscape of travel marketing, the role of AI in enhancing travel experiences, and the significance of pursuing one's passion in life and career. Tony emphasizes the need for authentic travel experiences and the potential for tourism to foster cultural understanding and connection.

takeaways

• Tony Carne is the co-founder of Videreo, a platform connecting brands to the creator economy.
• AI is revolutionizing the travel industry by automating processes and enhancing marketing strategies.
• Grassroots tourism is essential for local economies and cultural exchange.
• Travel experiences should focus on authenticity and local connections.
• Pursuing one's passion leads to a more fulfilling career.
• The creator economy offers new opportunities for influencers and brands in travel.
• AI can help measure the ROI of influencer marketing in travel.
• Traveling can change perspectives and foster understanding between cultures.
• Tony's journey in travel began as a tour guide in Australia.
• The importance of supporting local tourism operators and experiences.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Wells Jones (aka Tad Jones) is former Navy Antarctic Pararescue & Survival Instructor, American Academy of Dramatic Arts NYC graduate with Off-broadway, commercial, TV & film credits, producer/director of multiple live events in venues including Kennedy Center Opera House, Lincoln Center Avery Fisher Hall and along the Red Sea Coast, Kingdom of Saudi Arabia. Wells is co-author of Wells Jones (aka Tad Jones) is former Navy Antarctic Pararescue & Survival Instructor, American Academy of Dramatic Arts NYC graduate with Off-broadway, commercial, TV & film credits, producer/director of multiple live events in venues including Kennedy Center Opera House, Lincoln Center Avery Fisher Hall and along the Red Sea Coast, Kingdom of Saudi Arabia. Wells is co-author with Miles Spencer of the Amazon best seller “A Line in the Sand: A Novel (Adventures in Understanding with Magnus & Finn). He finds peace scrambling up 12k+ mountains for sunrise summits in all seasons.

summary
In this episode of the Big World Made Small podcast, host Jason Elkins interviews Wells Jones, an adventurer and co-author of 'A Line in the Sand.' Wells shares his incredible journey from a military upbringing to his experiences in Antarctica, his transition into acting, and ultimately his work in production and directing. The conversation delves into his travels in the Middle East, the cultural insights he gained, and the importance of empathy in understanding different perspectives. Wells emphasizes the role of adventure tourism and the significance of travel organizations in facilitating unique experiences. The episode concludes with reflections on the power of storytelling and the shared humanity that connects us all.

takeaways

• Wells Jones emphasizes the importance of being prepared for unique opportunities.
• His military background instilled discipline and adaptability in his life.
• Isolation can teach you a lot about yourself.
• Theater and acting provided Wells with skills that translated into his later work.
• Travel organizations play a crucial role in facilitating safe and enriching experiences.
• Cultural exchanges can foster empathy and understanding between different groups.
• Adventure can take many forms, from extreme sports to cultural experiences.
• Storytelling is a powerful tool for creating connections and understanding.
• Wells' journey highlights the importance of following one's passions and interests.
• The book 'A Line in the Sand' aims to provide a deeper understanding of the Middle East beyond the headlines.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Founder/Author
Strategic eMarketing

Emanuel Rose was born and raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting edge marketing. As an author and expert in the field, Emanuel specializes in direct response advertising, and content marketing at his digital agency, Strategic eMarketing.

His passion lies in helping companies achieve business success with authentic storytelling. Emanuel’s unique approach to marketing strategies has resulted in countless clients reaching their goals.

summary
In this episode of the Big World Made Small podcast, host Jason Elkins interviews Emanuel Rose, founder of Strategic eMarketing and author, discussing his journey from a working-class background to entrepreneurship. Emanuel shares insights on the importance of embracing change, the role of AI in marketing, and the value of self-learning. He also emphasizes the significance of emotional intelligence for young entrepreneurs and the power of podcasting for networking and mentorship. The conversation touches on Emanuel's passion for the outdoors and his efforts to promote children's books that encourage outdoor activities.

takeaways

• Emanuel Rose founded Strategic eMarketing after being fired from a previous job.
• AI is transforming marketing and can enhance productivity.
• Embracing change is essential for entrepreneurs.
• Job security concerns in the age of AI are valid but can be navigated with adaptability.
• Self-learning is a powerful tool for personal and professional growth.
• Emotional intelligence is crucial for young entrepreneurs.
• Networking and mentorship can be facilitated through platforms like LinkedIn.
• Podcasting can serve as a valuable tool for building relationships and sharing knowledge.
• Emanuel's passion for the outdoors drives his podcast, Nature Bound.
• Promoting children's books encourages families to engage with nature.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.